The Importance Of Cross-Cultural Literacy

The economy of Brazil is in the top ten largest economies along with the United States. It is the biggest in Latin America. Actually it is the seventh largest in the world. Brazil has used its newly found economic mechanism to syndicate its outcome in South America and show more of a role in the Global Businesses. The Obama Administration’s National Security Strategy recognizes Brazil as a developing center of effect, and greets the management of the country’s joint and global issues. The United States and Brazil associations mostly have been good in the recent years. But Brazil has other strengthening relations with neighboring countries and expanding ties with nontraditional partners in the South that’s developing.

Take a moment to think about the following question: what is culture? Culture is everything a person does, believes in, creates, came from, and has done. It is also so much more than this simple list, but this is a good idea of what it generally is. Culture affects a lot of things as well. It can affect what you do, how you do certain things, and how you see things comparison to others. Culture is a major factor in how people perceive the world and those around them. Everybody sees the world differently through their cultural glasses. Some people see things as foreign and confusing, while others see the same things as daily life. The idea of different cultural viewpoints is shown in many articles throughout the years. Each of these stories

Different nations have different cultural practices. Even though globalization has to lead to the extinction of numerous cultures, most Americans and Brazilians still practice their traditional cultures. Today most people think that because Brazil is in America, they have the same culture. This is not true since both America and Brazil have numerous differences regarding their culture.

Brazil can be compared to the United States in several aspects. Both countries have a lot of things in common; however, we can point some differences too.

Culture is defined as set of customs, beliefs, and arts that differentiate one group of people from other. Humans have constantly traded goods across inordinate distances. Therefore, understanding cultural rules of conduct is a foundation for effective intercultural communication. Learning the culture of business confederates and recognizing what is believed to be rude can help avoid unintentional errors.

Culture is one of the most relevant elements that can define not only a society but also a country’s cumulative beliefs and system. Often noted as the origins of a country, culture is definitive in the sense that it harbors all the elements that can provide justification on the traditions and norms set by the society for its members. More often than not, the society members follow norms in order to create a harmonious community, and the beliefs and the traditions serve as the poles or grounding rules for each member to follow. Culture is very dynamic in the way that it can change over a variety of foreign influences but what is permanent about it is that original elements about it often lingers with the influences, therefore making it multi-faceted and broad. More importantly, culture serves as an individual and unique trait each society has, and therefore sets it apart from other countries and other societies.

The U.S. has a huge influence in the Brazilian culture. This is due to the fact that economical strings tie us, so we are attached whether we like it or not. We buy CDs from America, we listen to the same music, we have MTV, and we wear the same clothes. We also incorporated to our vocabulary a lot of English words such as "Shopping Center" or "Sale". This is a sign that the Brazilian culture has become "Americanized" to a certain extend.

A culture can be defined as a way of life of a group of people- their behaviors, beliefs, values that are passed along by communication and imitation from one generation to the next. It also includes the customs, arts, literature, morals/values and traditions of a particular society or group (Virginia Encyclopedia). Culture can also be considered as a way of thinking, behaving, or working that exists in places or organizations. This topic is of huge importance to our society mainly in the state of

The Merriam-Webster dictionary defines culture as “the beliefs, customs, art etc. of a particular society, group, place or time” (Culture, n.d.). Cultural norms vary around the globe, which can make the global business

Cultural Relativism – the practice of assessing a culture by its own standards, and not in comparison to another culture

1- Based on the definition of Ricky W. Griffin, Michael W. Pustay in their book international business a managerial perspective in chapter four they defined culture in saying, culture is the collection of attitudes, beliefs, values, customs, and behaviors that distinguish one society from another. A society’s culture decides the rules that govern how firms operate in the society. many characteristics of culture are worth noting for their relevance to international business.

The African Diaspora has created a large culture of African-Brazilians in Brazil. Many Africans did not

“Brazil is the largest country in both South America and the Latin American region. It is the world's fifth largest country, both by geographical area and by population.” (Crocitti and Vallance). The official language in Brazil is Portuguese and the country has an approximate population of 184 million people. (National Geographic ) They’re well known for their passion for Soccer, as they have produced some of the best players in the sport and hosted the Fifa world cup this past summer. They have won the World cup, five times, more than any other country.

     Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum

Culture can be defined in many ways due to the fact that everyone can have their own distinct and traditional beliefs and values. “ Culture is fluid, it is not a static entity which one takes out of the box on occasion. It is with us daily” (Cultural Handout). Someone’s culture is set as the characteristics of the group practices in language, religion, types of food, social traits and habits, and the distinct arts and music. There are a variety of different cultures for example, Western Culture, Eastern Culture, Latin Culture, Middle Eastern Culture, and African Culture. All of these different cultures have their own ideas, values, and individualism, laws that are implied, civil rights, and even technology. In our, “ Culture Handout” culture is defined as the tool of the mind, “ it is an individual’s way seeing and interacting within the world. It encompasses one’s values systems, beliefs, and perceptions of the world around them. Race, socio-economic class gender, sexual orientation, ability, geographic location, age, religion language, etc. all impact the formation of culture, but these various context are not culture” (Cultural Handout).