The Importance Of Customer Services In The Hospitality Industry

The hospitality and leisure industry hug a variety of sectors and businesses across hotels, restaurants and restaurants, travel and tourism, gaming, sport and leisure. The sector is reliant on the consumer confidence and business sentiment and is facing rising pressure to deliver innovation, value and quality. Hospitality is that business that helps people to feel welcome, relaxed and to enjoy themselves. It is all about customer service and providing the best quality and experience possible for the customers. (Discover Hospitality, 2012)

Customer service is the by-product of an organization’s desire to satisfy its clientele. It is the way by which goods or services are delivered from to the customer in each phase of a transaction. Those providing customer service represent the organization and its values. If there are procedural issues within the organization, it will be reflected in the way in which customer service is perceived. Customer service is integral to an organization’s success, considering even one negative interaction may be enough to lose a client. According to American Express (2011), seventy-eight percent of customers have turned away from a sale due to poor customer service (Service Can Make or Break Brands, para. 5)

When the business treat the customer and greet them with respective manner, it will make the customer come back again to the business. And when the business seeks to resolve problems and issues, customer remains the confident in the company and continues the business relationship. In addition the happy customer will spread positive word of mouth about the business. This will increase more customers to the business.

A medium size firm; Flashy Flashers Inc., manufacture an assortment of automotive electrical components and supplies. It produces various auto parts stores who employs approximately 900 employees and 150 managerial and administrative personnel. Johnny Bennett is the founder and president of Flashy Flasher Inc, producing only cable assemblies in his garage that is how he initiated his company. With ambition, commitment and reliability in the quality of the product, Mr. Bennett managed to enlarge his business into a hefty enterprise now supplying over 90 auto parts stores which has been a success for the enterprise.

This book begins with the author examining why he chose the hotel industry, narrowing down the ethical dilemma in gathering the information needed to conduct the research. The author describes what service is and gives the reader a chance to understand the various relationships involved in a dining experience, whether it be behind the scenes or merely out in the dining area. Narrowing further, the author examines the service given to customers; looking at the serving style of whether to treat the customer as a friend or as a professional, and observing who gets the upper hand, the waiter or customer. Finally, the book wraps up the

Researching the customer service policy of Travelodge, it has a long list of items that stipulates how customers are to be served for the betterment of the hotel. The policy is designed in such a way that it suits both the business and the customers. Amongst the policies covered by Travelodge customer service booklet include;

Customer service is a highly visible and significant aspect of organisational performance and reputation. A professional image is created through reliability, courtesy, service orientation and a commitment to quality, as well as treating each customer with dignity and respect. A substantial part of my experience has been in supervising and developing teams in environments with a strong focus on quality customer service. I understand the dynamics and pressures for team members working in this environment and the need for access to clear, practical information resources for both customers and staff, as well as useful support structures and mechanisms for customer service staff.

This report analyses best practices implemented in world’s largest hospitality brands: Ritz-Carlton and Hilton Worldwide and how service excellence is achieved by them. It is divided into two main parts:

Customers are demanding more and more awareness for higher levels of service expectations in recent years than ever before. They know what it takes to receive quality customer service and therefore expect more from the organizations in which they interact with. In addition, businesses are finding that customers ' expectations play a critical role in the overall success of their organization (Bell & Zemke, 1988). Thus, it was not surprising when EE, which customers perceived them as not having taking them seriously complained to OFCOM. The aim of this essay is critically evaluate the customer service standards and strategies adopted by EE and make the necessary recommendations that will enhance the customer service levels.

Customer service is very important element in hospitality industry. A good restaurant or a good hotel always have an excellent service first. Hotels and restaurants put added value in their products and service make guest love it. Some hotels give guest drink when they arrived or prepare small birthday gifts to their loyalty guests. But sometimes hotels spend lots of money to added value of customers’ experience but customers still don’t like their service. So, what’s happening? Hotels gave service and improved service are not customers needed or most needed. That’s the gap between you and your customer. “You know your hotel inside out, but do you ever see it through your guests' eyes? In many cases, there is a disconnect between what hoteliers think

Service quality has become a main idea for student academic to study in many industries especially in hospitality industry. In Wilson et al (2008), service can be discussed in the terms of below four characteristics:

For this research work, both quantitative and qualitative method will be employed to get all the information on behavior, worth, ideology, views and experiences of the customers. Qualitative method will also be used to get clear comprehension of the hotel management reactions to customer’s needs. This method is best for this research work since the research will be carried out in a particular organization (Glasgow hotel)

Service is the most important aspect when it comes to handling a hotel. A hotel’s main objective is to provide the best service and tend to all of the guests’ needs and requirements. If there is no service then there would be no business. When running a business, the costumer is always placed first. Poor services can results in a complaint from a guest. But that complaint can be used to better the business in the future.

The role of standard service quality in front office of five star hotels in Tehran in order to satisfy customers

This paper delves into the realm of customer complaints in the Hospitality Industry. Issues that relate to customer complaints in general, complaining as a process, the impact of customer complaints, the most common complaints in the Hospitality Industry, hotel brands with the highest rate of complaints, and handling guest complaints are discussed.