The Importance Of Digital And Social Media Marketing

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Social media has become essential as a marketing tool for CU's, which is why 74% of marketers are incorporating social media into their marketing budgets. The CMO Survey released in August 2014, indicates that “marketing budgets are expected to increase by 7.2% in the next year.” With 1.65 billion social accounts that are active globally, social media has become an effective

Social Media has changed the communication setting for all marketers. “Perhaps the greatest value of social media marketing is your ability to foster and engage with a community of people” (moz.com). An involved audience is one of the greatest resources a brand can have. There

Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.

Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).

Successful social media sites are effective for sharing information, for project collaboration, and for communication. One of the advantages of social media is that there is a direct interaction with their followers, from a marketing point of view, this is an ideal situation. Marketers have their target audience’s attention. All they need to do is to deliver their message. Whether one’s goal is to share information, develop a network community for feedback or for promoting a project or idea, social media can be a powerful

Having an effective marketing strategy is important requirement in order to saturate the market successfully. Social media is one of the many varieties of advertising outlets a company can use. A company needs to have a strong advertising plan in place, use a variety of outlets, and know when and where the media will run, otherwise known as the media mix (Cadotte, 2003 p.165). Social Media has grown as an outlet for marketing over the last few years and will continue to grow as the social media outlets grow. Companies now need to integrate social media into their marketing strategy in order to stay competitive.

In “An Examination of the Factors Influencing Consumers ' Attitudes Toward Social Media Marketing.?” Akar and Topcu point out that social media has become a phenomenon in marketing. (Akar and Topcu, 2011) Marketers are beginning to understand the use of social media as a component in their marketing and strategies and campaigns to reach out to customers. Promotions marketing intelligence, sentiment research, public relations, marketing communications, and product and customer

The three keys to successful marketing are identifying, targeting, and connecting with the right audience. In today’s technological world, having a presence on social media is essential to marketing success. According to studies, more than half of the population of the United States has a profile on at least one social networking site. Marketers who do not take advantage of social media are missing out on a crucial opportunity to connect with customers, and those who do are ahead of the curve.

Social media poses significant obstacles and opportunities for companies. As Qualman (2010, p. xiii) states, social media pervades literally every facet of a company's existence, yet despite this (or perhaps because of this) social media seems to resist easy definition. For the purposes of this paper, social media refers to the ways in which a company communicates using digital media. On the one hand, there are a number of ways in which a company can now market themselves to the public; on the other hand, a company accustomed to traditional marketing strategies will be negatively affected if they do not integrate social media strategies. In this paper, a number of strategies are provided for online marketing, relating to advertisement, customer service, and communication within the company itself.

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

Online marketing is all about promoting business through the web. The application of online marketing is efficient enough to reach the potential customers. This type of marketing is different from the traditional one. Since more and more individuals spend their time on the web, the rise of social media networking sites has taken over. People find what they want through the web and feel comfortable searching for products and services on their mobile devices, laptops or desktops. Digital marketing simplifies this scenario to the maximum. In every way, digital marketing or internet marketing is more advantageous than the traditional marketing in this scenario. With this, the information can be spread around the world in seconds. Furthermore, the cost of setting up a digital campaign is not very expensive. All you need is internet connection and knowledge about digital marketing.

Social media has become a critical part of the firms’ marketing strategies. Organizational marketing is changing very fast with social media fueling this change. With the rise of smartphones, and therefore social media, many firms have moved their advertising online. According to Kerin and Hartley (2017), 120 million people use social media using their phones every month. Due to the convenience of carrying smartphones around, more and more people are widely using social media. Social media has promised to be effective as a marketing tool as it has a wider reach, and at a

The marketing environment is continuously being shaped by the “irresistible force of technology-driven change and innovation” – Winston and Edelbach (2012). The technologies available today have altered the fundamental principles and the communication tools available to marketers. Further discussed by Baines, Fill and Page (2011), the advent of the internet has allowed for the development and adoption of digital resources, from mobile technologies to the social web; including blogs, social networking sites, and multimedia services etc. Meaning, companies can now compete anywhere on the globe, on multiple platforms, thanks to the internet. This has changed the ways entire industries compete and how they now offer, previously unimaginable, customer value and benefits (Capon 2012).

Purpose: The purpose of this report is to get funding and a dedicated team to begin marketing on social media, avoiding the pitfalls of traditional advertising, and gaining new customers through the internet.