The Importance Of Emotions In Advertising

Advertising appeals to emotions, rather than reason. Most ads try to attract your interest or stimulate your desire by either scaring you into doing something or appeal to your emotions by tying a product to your “happiness or well-being”. Successful ads also use compelling visuals to entice the audience into action. Many also use celebrities because research shows we are more likely to associate truthfulness with a known celebrity figure.

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Advertisements are very successful and can have a big impact on the culture of people and the way people live their lives. For example, one of the biggest advertisements changed one big important do a lot of people end up doing, marriage. Around 1956, and so on, the De Beers diamond corporation advertised the engagement ring, as a sign of love and togetherness. This went on for so long, that people have started to believe in this and it was adopted to people's idea of marriage. In these days, you can rarely see anyone getting married without a diamond ring, and even if they don’t have one, they plan on getting one once they gain enough money.

Advertisements can be defined as published papers or videos used to promote a product and to persuade customers to buy a certain product from a certain company. Whether people buy a product because of an advertisement or simply because of the brand, product sales have gone up ever since the firsts ads were seen around the 1920’s. While ads constantly use the same tactics to influence people, the tactics change based on the evolving society. For example, the 7 Up company have advertised their drinks since the 1930’s, but over time they have developed and adapted to the changing society.

Advertisement, dating back to the early years where everything was spread via word by mouth has come a long way with the technological boom in the modern age, and it is perfectly understandable that one would feel overwhelmed with how often advertisers command the public to buy. However the question would then become, how is advertisement so

The success of companies relies on the number of consumers that each business maintains. The one for sure way to acquire consumers is by enticing the party to become interested. Word of mouth can only get businesses so far, which is why advertisements are a key point to accessing the target market on a broad margin. The most effective way to advertise to consumers is by promoting specific ideas and thoughts through commercial advertisements. All commercials are found in-between something, in-between YouTube videos, television shows, and radio shows. The most important element to advertising a product is conveying to the consumer about why one should purchase the product. Commercial advertisements ultimate goal is to sell the product to the

It is one of the biggest challenges health organizations and marketers have struggled with when it comes to decisions that are as sensitive, complex, and distinct among each individual as health care attitudes and behaviors. It is necessary yet a complicated task to understand the role that advertising plays and assimilate into each person’s perception. We, marketers, have learned that some consumers did not recognize that the messages they perceived in advertising, have actually played a role in how their attitudes and behaviors have been shaped. It has been found that emotional appeal ads are not just likable and captivating, but they also drive people to pursue more of certain actions. According to a study by the Institute of Practitioners in Advertising, they found that ads with emotional

One very prevalent demographic that advertisers appeal to are parents. People are able to relate with these family oriented ads more than any other type of advertisement out there. From cars, to toys, to baby products, and more, many consumer items are something that parents will need to buy. With parents being one of the largest possible groups of consumers in our world today, its no wonder these companies are targeting them. I looked at and analyzed 4 different commercials from 3 different companies; Lego, Huggies, And Coca Cola. All of them were specifically tailored to parents. I found there to be an incredible amount of similarities almost as if they were following a specific formula. In addition there were also some differences in

There are many ways advertisement can persuade one person to buy the specific product. Making advertisements is not an easy task. It takes a lot of time to make one good advertisement. Before even start making an advertisement, they need to determine who will be the audience. Whenever someone open television, they will see many kinds of advertisement playing every single minute, however, only one can successfully persuade someone with their product. To persuade them they need to play it on correct time and channel.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

The research in consumer behavior and psychology shows that the brand related information determines the probability if the customer will select a particular brand (Mitchell 100). Companies have learned to play with the psychology and emotions of consumers and have succeeded in attracting even those consumers that were not motivated by the traditional advertisements. Companies these days are focusing on the basic psychological principles to understand how to plan and execute the advertisement.

Companies use advertisements as a mirror for their products. They use advertisements to encourage, persuade, or manipulate their audience. The most important factor for the company is how the advertisements will appeal to the customers. Companies use psychologists to help them gauge social trends. Time and culture are very important as well companies need to know what people like, value, or need the most at a certain time. They consider all of these factors when promoting their products, yet they do not consider the quality of said products. Companies have been successful with marketing advertisement because people usually pay too much attention to the advertisements to pick what works best for them, while trying to buy something.

Emotions influence a consumer’s decision to buy from advertising and appealing to its target market. Thus, why it has been determined that it is necessary to have a strong marketing campaign. Advertising has the power to trigger the emotions of consumers. It allows them to personalize the product. “From the earliest of early adopters in 2000 to the most recent of mainstream hybrid buyers, the percentage of hybrid owners who express being “very happy” or “somewhat happy” with their hybrids has hovered near 100 percent” (2006). Products that make the consumer feel happy essentially encourage the desire to purchase. Sometimes emotions cause consumers to impulse shop and disregard price tags, which positively impacts companies. Products that cause consumers to feel like they need them, or are missing something without the product tend to trigger emotions of desire. Because individuals care what people think of them in our society, the feeling of not fitting in, or not being liked is important. Consequently, these emotions surface into the consumer’s decision to buy. Therefore, name brands are popular amongst our society, and possessing items that are well known are important. “Emotions are the primary reason why consumers prefer brand name products. After all,

Advertisements are audio or visual forms of marketing communication used in various methods in the media. An average person encounters 3,000 advertisements every day, which is a total of two years watching TV commercials in their lifetime. Advertisements are used to promote an item or product; However, advertisements have a grand impact on women. Companies use models to set trends and false beauty standards using their latest products. Commercials decrease a woman's self-image and cause emotional harm.

Advertising works. If a product is not advertised consumers will be completely unaware of its existence, and products with more and ‘better’ advertising are more likely to sell better than their competitors. Is this because advertising persuades them into buying products or does advertising simply help consumers validate their purchases making them more likely to buy again?