The Importance Of Framing Health Information Communication

To apply the framing theory into our daily life, Gitlin (1980) defined the approach of news frames to “make the world beyond direct experience look natural” (p. 6). All kinds of news and messages that were sent by all types of media influencing the audiences’ conception in understanding the incident happening around them.

Mass media is an ever-growing field where millions of people are connected at a constant basis. With that being said opinions and viewpoints are established on a daily basis through the media society reads. Many of these news media sources can be persuasive and have an influence on individual’s opinions. This concept is called framing. While it is related to the concept of agenda setting, framing focuses more on the issue at hand rather than on a particular topic. Framing is an important topic because of its major influence over the choices people make and how they process information. “Goffman stated that there are two distinctions within primary frameworks which are natural and social. Both play the role of helping individuals interpret

Framing as defined by Robert Entman is “to frame a communicating text or message is to promote certain facets of a ‘perceived reality’ and make them more salient in such a way that endorses a specific problem definition, casual interpretation, moral evaluation, and/or a treatment recommendation (Cissel 68).” Framing is an extension of agenda-setting, which is when the media tells us what to think about (Sparks 228).

Few days after the treatment, the patient is ready to be discharged from the hospital. Although the patient is recovered, he needs a follow-up care because pulmonary hypertension treatments are complex according to the Mayo Clinic (2012). At this point of the process, I think the use of uniform hospital discharge data set (UHDDS) would be appropriate because it would allow the collection of patient data. In case, UHDDS principles are ignored the patient data reporting would be inaccurate (Giannangelo, 2010). If this happens, it would be complex to process to the follow-up care perfectly.

The 2016 presidential election totes probably the most controversial presidential race in the history of the United States. In an attempt to sort through the rhetoric and cover, a citizen may be left perplexed at which candidate to vote for. The claims of both parties show inconsistencies in character and purpose as they make assurances of what the country will be like if they are elected. The strategy they use, called framing, is effective, but not new, in the realm of politics and journalism. Wikipedia defines framing as a social science technique that “comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies, organize, perceive, and communicate about reality… In the context of politics or mass-media communication, a frame defines the packaging of an element of rhetoric in such a way as to encourage certain interpretations and to discourage others. For political purposes, framing often presents facts in such a way that implicates a problem that is in need of a solution” (Framing (Social Sciences), Wikipedia). The very essence of persuasion hinges on one party convincing another party, through argument, that their way of thinking or solution is better. Thus, framing becomes the tool of persuading the general

From this article, I gained a valuable perspective on communicating a message by framing it in a way that focuses the listener’s attention to the data that is the most pivotal or salient that is related to the issue. Framing is important because it reduces the complexity to help make sense of the issue to help focus their attention on the appropriate issues which aids in persuading another to the appropriate decision. It is important for me as a leader to be able to

Over the years I have observed that it is not uncommon for people to judge others based upon standards in our society which are imposed upon us through the media via television, movies, celebrities, magazines, and music. Autobiography of a Face, is a memoir written and narrated by the late poet Lucy Grealy and was published in 1994. This book followed Lucy beginning at the age of nine when she was first diagnosed with a rare type of cancer located in her jaw called Ewing’s Sarcoma. Lucy’s story chronicled her struggle with her self-identity after surviving childhood cancer. A facial disfigurement that

also vary in terms of their cultural resonance. The more a frame resonates or connects with the culture, the greater its effectiveness or mobilizing potential. The success of framing efforts is also a consequence of its credibility. “The credibility of any framing is a function of three factors: frame consistency, empirical credibility, and the credibility of the frame articulators

Framing is one of the strongest tools in attempting to pull the public one way or the other on numerous issues. According to Entman, government officials have to sell their versions of frames of different policy issues, hoping there pitch is great enough for the citizens to grab hold. The problem in recent years has been the role of the media, they continue to put different spins on topics which sways opinion. This potentially creates a negative effect on the public as they are being fed false or exaggerated information. Entman explains in his book that there are alternative solutions as to how information can be exchanged from government officials to the media and then from the media to the public. Such as the cascade model, in which Entman establishes that the media should provide enough information independent of the executive branch that

Framing is something that has been for hundreds of years. This is the way in which certain topics and issues are talked about to try to influence the way we think about an issue. This type of framing is seen on news media every day. Different types of news media may report on issues in different way depending on what the issue is. The framing can be really subtle with the use of different words that can portray two completely different meanings. The issue I will be talking about is immigration and how immigrants are reported in contrasting type of media. Immigration over the last years has become an increasing talking point in politics today. The left and right have contrasting ideas on what should be done about illegal immigration. News media

If the media wish to increase the salience of an issue, so as to persuade their audience towards adopting their position on the matter (the media agenda), then they also have to draw attention to and emphasize certain issues and specific flows of arguments—a process known as framing (Balnaves 67).

It is amazing how the addition or omission of a few words can make a huge impact on ones decision. Framing effect, an example of cognitive bias, occurs when people choose an option due to the manner they were asked a question. In other words, framed questions are created with the intention of its participants to perceive the question in a certain way. You are imposing the question through a different filter hoping for a different result. The existence of framing effects has been documented in medical and clinical decisions (decisions made by both the provider and the recipient of health care), perceptual judgments, consumer choices, responses to social dilemmas, bargaining behaviors, auditing evaluations, and many other decisions (Levin I.P et al, 1998).

Dennis Chong and James N. Druckman define framing as the process by which people develop a particular conceptualization of an issue or reorient their thinking about an issue. Chong and Druckman found that people who are better informed about the issues are more likely to have established a frame of reference for their opinions and are less likely to be swayed by how other people frame the issues for them. This could be seen as the opposite of a favored frame, because it is intentional by the government or media, at times, that particular information is left out or have more emphasis compared to other frames in order to win over the public. On the other hand, Walter Lippmann is talked about in Mccombs and Ghanem’s piece. He believed that ‘much of the behavior underlying public opinion is a response to mental images of events, an imagined pseudoenvironment that is treated as if it were the real environment.

York, NY. An important role of the healthcare professional will have to do with the acceptance and request for organ donations. When a patient passes away, their loved ones will be asked if the organs of the deceased can be harvested. The healthcare professional must be able to make this request with enough tact that the bereaved will not be offended. The Hippocratic Oath that doctors and nurses must take in order to become medical professionals forces them to pledge they will "First Do No Harm." Cutting into healthy bodies is mutilation and the opposite of this pledge (Brezina 10). So, is the cutting into a human body in order to retrieve an organ for an unhealthy one a similar violation of this credo? In order to find new medical treatments, there is often an experimental stage wherein first lower life forms and then more advanced beings are experimented with. The thesis being that the ends will justify the means. The experimentation will yield a greater good and the suffering of one will benefit the many. This is the same working theory behind organ transplants. Although one person will suffer if the organ is retrieved from a living body, the benefits to the person needing the organ will outweigh the unhappiness. A life here has more value than a single organ and it is the harvesting of a single organ that will save an entire life.

The way the media frame issues has a subtle yet significant effect on the general public. Studies have shown that frames can help determine which procedures we find medically necessary (Edwards, Elwyn, Covey, Matthews, & Pill, 2001), can influence our ability to recall critical details of a news story (Valkenburg, 2000), and can even subtly influence elections (Shah, Domke, & Wackman, 1996). Given the impact frames can have on the general public, it is important to have a clear way to conceptualize and measure their effects.