The Importance Of Graphic Design

A graphic designer’s job is creating design solutions with a high visual impact, which involves communicating with clients and discussing what they would like the outcome to look like and their needs for the task, such as what does the client want the main colors of their website to be, what fonts they want to use, where they want images to be places, what tabs they want on the website and so on. The graphic designer has to understand the client’s needs before making decisions. But graphic designers don’t just make websites, they also create advertisements, books, magazines, computer games, posters, product packaging, displays and exhibitions etc. All of these things require a lot of time and effort, all of them include communicating with the

The ability to communicate is one of the key factors to have a successful business. You could offer an excellent product or service, but if you’re unable to promote your services and communicate effectively with clients and co-workers the potential for growth is limited. The principle areas of communication are: Purpose, Style and listening.

If we examine our existence through a dichotomous lens of internal and external experiences, it is easier to understand the importance of graphic design. Everyone, to some extent, is trapped within themselves. There is me in here, and you in there—a separation exists. We find common ground in the external world where there are certain rules that most of us have agreed to play by. Graphic design functions as a catalyst for either strengthening or disintegrating these rules. It screams, “Continue! Begin! Stop!” The graphic designer must work through the external world, understand its rules, and journey through their internal world in search of a project’s solution. If the solution is successful,

effectively develop visual content that appeals to consumer’s visual aesthetic. The secondary audience would be professionals looking to enhance their exposure on social media and how to better showcase their visual stories.

Graphic design is a vast industry in visual communication, using information, typography, isotopes, and diagrams as a way to communicate across to its audiences. Through detailed investigations of design and taking on Robin Kinross (1985), claims that the distinction between design for information and design for persuasion “cannot be a clear one” this work will explore the possibilities of visual rhetoric in graphic design.

businesses jumped in with profiles, or pages, of their own to take advantage of other

Anchor Point is a small size graphic design agency which aims to solve the marketing problems of small businesses such as their advertisement of their business or product, its logo of the business and the brand design of their products. Our graphic design agency provides services in such as Corporate Branding, Advertising, and Graphic/ Commercial art services. In order to meet the quality expectation of the client, we post our portfolios in our social media sites. Our strategy to aim a good quality design is to converse with our clients on what design do they want to appear in the certain project. The designs are based on the preferences of what our client wants, for we ensure the satisfaction of the client and for the

In this course, I have learned the criteria for an effective graphic. Graphics have to have visual appeal, the reader might ignore them unless they are eye-catching and clear. A graphic should have labels so a reader is able to identify information easily and quickly. The information depicted in the graphic should be identified with a title. Graphics need to accompany the information they are clarifying. Graphics should be compact. They are not usually very useful if they do not save space. I have used the criteria for an effective graphic in Unit 3, Activity 3 of this course to be able to convey information effectively.

Paul Rand, a top influence in the field of design brought America into the modern era of design. This study will give a background to Rands life and how his upbringing impacted his future endeavors. It will then cover his primary works and discuss work that became a defining part of his career and the industry. Following that, it will discuss how Rands work in advertising and Corporate Identity set the groundwork for today design thinking. Finally, the thesis will examine modern designers that sought out Rand as a source of inspiration. This thesis will look at why Paul Rand is said to be one of the most influential graphic designers in history, and why his principles translate into good design that resonates for generations to follow.

In today’s art world there seems to be a large gap that separates fine art from commercial art. Often there is a disconnected coldness associated with those who work in communications art and produce art for clients. As if all emotion and feeling is stripped from commercial artwork merely because it was created with the intention of pleasing a client. Stefan Sagmeister bridges the gap in the art industry by redefining commercial design as a personal, emotional, and deep art. While Sagmeister’s work encompasses a vast spectrum of mediums such as, album covers, logos, installations, and posters it is his philosophy on design that

Learning the fundamentals of Digital Media is essential to laying a solid foundation to allow for a sturdy backing in digital design. Digital design theories, practices, and technologies can provide designers a stable of skills to build core competencies and over time wisdom. Mastering digital design fundamentals will provide opportunity for career growth. Depending on the industry, an entry-level designer can rise from senior designer, to art director, and then creative director. As digital media continues to mature, categorical design disciplines will continue to evolve, shape, and style the visual culture. From magazines to web pages, the spectrum of visual design will continue to move people everywhere on an emotional level.

In this summative essay I would like to explore and analyse the influence that Graphic design has had on popular culture and consumerism. Graphic design can be defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms.” (aiga.org) Designers are problem solvers and it is their job to come up with a suitable solution to a problem. They have to find the best suitable means to communicate a particular message. Graphic Designers are at the forefront of advertising and the battle of selling giving the designer even greater responsibility, because of this graphic designers play a big role in consumerism. Consumerism, “as a social and economic order and ideology encourages the acquisition of goods and services in ever-greater amounts.” (wikipedia.org) Society have been gradually made to believe that they can increase their happiness through buying and spending. Consumerism is an international problem, but has existed for many years, people purchasing goods that exceeded those of their basic needs dates way back to the first civilisations, in the eras of ancient Egypt and Rome. A turn in consumerism arrived just before the industrial revolution, people worked long hours and earned low wages, so they didn 't have the time or the disposable income for excess spending. The industrial revolution welcomed the use of assembly

During the past years, graphic design has been changing all over the world, especially regarding the use of certain techniques of designing. Traditional principles and techniques of design allow designers to be more creative, but more and more designers are using computers. So, is new technology good or bad? It may seem strange to consider the different aspects of graphic design because most people only know the technological side. Though most people think graphic design is more about the digital media, it is actually a complicated process that requires creativity that computers cannot supply.

Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.

Art and Design are important because they both make the world more sensible and a better place, they also bring a sense of enjoyment and make it easier to understand everything around us even more. Here we will discuss the role played by Art and Design in modern advertising.