The Importance Of Health Promotion In The Healthcare System

In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.

Binge drinking and consumption of alcohol by minors has long been a problem on college campuses. According to the 2013 National Survey on Drug Use and Health, 59.4% of college students between the ages of 18-22 consumed alcohol within the past month (Prevalence. The same survey found that 39% of students in the same age group reported binge drinking (five or more drinks in a short period of time) within the past month. Given these numbers, institutions have created many programs to both deter drinking and encourage safer drinking. This literature review will analyse and discuss current literature regarding prevention programs, professional standards, and statistics about college age drinkers.

Binge drinking is considered to be a health problem because nearly half of all college students have reported to drink more than 5 drinks is a short period of time (Hennessee, 2013). There has been about 1,825 college students who have died from alcohol-related injuries such as motor-vehicle crashes with the students being between 18 - 24 years old (College Drinking Fact Sheet, 2015). An increase of 6% of college deaths has occurred due to binge breaking increasing the total amount from 1,600 to 1,700 (Hingson, Heeren, & Wechsler, n.d.).

“According to the CDC, about 90% of all teen alcohol consumption occurs in the form of Binge Drinking, which experts say peaks at the age of nineteen.” (qtd by Listfield). Binge Drinking is the consumption of excessive amounts of alcohol in a short period of time. The author, Emily Listfield, defines that the standard alcohol consumption over a two hour period is considered to be four beers for women and five beers for men. This has become a great distraction for college students nationwide and a major dilemma on college campuses. Nearly two hundred thousand students visit emergency rooms each year due to the abuse of alcohol, and more than one thousand seven hundred students die. In the article “ The Underage Drinking Epidemic”, Listfield identifies the problems that underage drinking can cause, the dangers that could happen, and four solutions on what parents can do to keep their kids from binge drinking.

“’ Were seeing kids coming in with blood alcohol see levels in the mid-.3s, even .4, which four to five times the legal limit for driving. That’s the level at which 50% of people die,”’ says Dr. Mary Claire O’ Brien, an emergency medicine physician and associate professor at Wake Forest University School of Medicine. Underage drinking has become an issue in young teens. Teens are drinking large amounts of alcohol in short periods of time. The effects of alcohol in adolescents are much more life threating then an adult. In the article “The Underage Drinking “, Emily Listfield acknowledges that binge drinking is common in adolescents, it causes long term effects, physical injury and death.

Health Promotion is a fundamental practise in ensuring optimum population health. In this essay I will be discussing the ‘settings’ based approach (SBA) of Health Promotion (HP) as a process for achieving sustainable improvements in health outcomes. I will discuss the strengths and weaknesses of the approach in relation to key movements which demonstrate the method in action.

Roughly 11 million young Americans consume alcohol, and an upsetting number of them drink way too much, for the purpose of my research, described as guzzling five or more drinks in a row, one or more times in a two-week period.

Throughout the years, drinking alcohol in excessive amounts has become somewhat synonymous with the college experience. It has become an expected occurrence for college-aged students to drink and party regularly, and overtime has transformed into an accepted social norm of college life. Extreme drinking has been a consistent social problem that has substantially grown on college campuses all around the United States for the past few decades. In fact, binge drinking is consistently voted as the most serious problem on campuses by collegiate presidents (College Binge Drinking Facts). Thus, most campuses have recognized binge drinking as a serious problem, yet this epidemic continues on, and many seem to

The appropriate approach for this health promotion is through an educational approach. With this type of approach, it provides knowledge as well as helps the people to gain or developed necessary skills to guide them in making an informed decision about their health behaviour (Lucas & Lloyds, 2005). This approach does not set out to persuade or motivate change in a person’s decision-making process; the promoters are simply acting as a guide in educating the people about the disease

Alcohol is one of the most commonly used drugs in the United States today. Sixty-three percent of Americans over the age of 18 said they have consumed alcohol at least once in the past year, (National, 2001). A survey, conducted by the Core Institute, of 55,026 college students, ranging from freshmen to seniors to non-seeking degree students, from across the United States showed that 84.1% of students consumed alcohol at least once a year and that 72.1% of students

According to “College Drinking,” almost two out of three college students engage in binge drinking. Binge drinking is a pattern of drinking that brings blood alcohol concentration (BAC) levels to 0.08 g/dL or higher (“College Drinking”). Many parents, guardians, and psychologists believe that college students binge drink because they think drinking is an integral part of their higher education. Similar to peer pressure, college students drink because the rest of the student body drinks. Furthermore, almost sixty percent of college students ages eighteen to twenty-two binge drink on a regular basis (“College Drinking”). Binge drinking can result in several health and safety risks. Also, binge drinking could lead to car crashes,

Research has supported the observation that young people in America consume alcohol regularly; this prevalence of use increases rapidly during adolescence, as well as a few years afterward (Wagenaar and Wolfson 37). This has come to be a problem among college students. It has been shown through extensive quantitative and qualitative research that those under twenty-one years of age are able to obtain alcohol, which allows them to binge drink. Binge drinking holds many problems for college students: alcohol poisoning, DUIs, traffic accidents, and even fatalities.

Binge or excessive drinking is the most serious problem affecting social life, health, and education on college campuses today. Binge or excessive drinking by college students has become a social phenomena in which college students do not acknowledge the health risks that are involved with their excessive drinking habits. Furthermore college students do not know enough about alcohol in general and what exactly it does to the body or they do not pay attention to the information given to them. There needs to be a complete saturation on the campus and surrounding areas, including businesses and the media, expressing how excessive drinking is not attractive and not socially

The individual level of health promotion is based on the Ottawa charter action area ‘develop personal skills’ through education and social development an individual is more inclined to seek health promoting behaviour and make more informed health choices. (Who.int, 2016) An example of this is the Australian guide to healthy eating which provides individuals with guidelines on how to make good informed choices when it comes to healthy eating. (Anon, 2016)

“The major goals of health promotion are to help people of all ages stay healthy, optimize health in cases of chronic disease or disability, and create healthy environments” (Pender et al., 2015). This health promotion project is designed to identify and reduce the risk factors associated with several illnesses and disease processes. This project will focus on changing lifestyle behaviors and providing up to date education for the patient to make the best informed decision regarding her environment, health behaviors, and developing a support system with her primary care physician.