Melissa Mccarthy Commercial Essay

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

The Superbowl is one of the most widely watched television events in the nation every year. Unlike many other sporting events, the Superbowl is not watched by fans of the sport alone, but by just about anyone with access to a television. Growing up, my brother was the only avid sports fan in the house, but every year the whole family would crowd around the TV to watch The Superbowl. My brother excluded, we did this not out of real interest for the sport of Football, but because we wanted to see all of the brand new (and hopefully emotionally arousing) commercials that air during the Superbowl. Through the years, the Superbowl has actually become known for this aspect. Recently certain websites have even began holding an annual ranking for the best and worst Superbowl commercials each year. Though I wasn’t particularly interested in the Superbowl last year, one commercial still stands out to me almost eight months later. It is a commercial for nflshop.com, and it seems to convey the story of a family that begins as Vikings fans but over time expands into a family of Vikings, Bengals, Eagles, Steelers, and Cowboys fans. Depending on the viewer’s perspective on the commercial, in its short 30-second duration the advertisement either tells the story of a touching progressive family molded by life experiences or of a very noncommittal family with various impractical team affiliations. Either by alienation or affection the commercial conveys a very

The comedy that is throughout the Kia Niro’s advertisement is an appeal to pathos. Laughter is said to be medicine for the soul, and the commercial uses this well to their advantage. Kia uses Melissa McCarthy attempting to save the whales. Then she is trying to stop the deforestation. She is then seen protecting the ice caps. And as the finale, she is protecting the rhinos (K. 2017.). While all the issues are quite serious, laced with a comedic element allows them to be more manageable to the average

In the Kia’s commercial of NIRO Hybrid; “ Hero’s Journey, starring Melissa MCCarthy. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. This ad uses pathos to persuade the audience to buy the NIRO

The quantitative research led the Miller High Life Team to conduct a Segmentation research study to find more about the target audience; males (35-40) and their feelings about the economy, Super Bowl spending, media consumption habits, and interest/activities. They learned that a consistent theme arose among participants: Anxiety over the poor state of the economy (Hayes, Hendrix, Kumar, 121). The High Life PR team coordinated informal focus groups with key audiences, including Miller Brewing local market managers, beer distributors, consumers, retailers, media, and bar owners to find out more about opportunities and obstacles surrounding the Super Bowl, the retail world and beyond. Quantitative research yielded the fact that the Super Bowl is viewed by more than 100 million people, and 28 million of those viewers host

Many Americans gather and tune into their televisions to take part of an annual tradition that’s decides who takes home the football championship- the Superbowl. This television program annually commands the attention of the entire nation and captures an audience larger than any other television program throughout the year. The game has become more than just an annual sports event, but a well anticipated American tradition that initiates a sense of gathering. Advertisers are aware of the monumental impact that the Super bowl has over consumers. As the result, advertisers spend a respectable amount of time strategically planning in order to create content to capture the attention, and manipulate the audiences that they intend

The commercial I watched was a KIA ad promoting their newest car with the help of comedic actress Melissa McCarthy as they spun a narrative of McCarthy using the car to help save the environment (Brady, 2017). In other words while the ad was simply about appealing to the masses how exciting it would be to have a car that could take them anywhere so they could do heroic things such as protecting the forests or saving the whales, it also targets the viewer’s sympathies to the struggles of nature which has become ever important in the wake of the Trump administration. Furthermore this commercial utilizes the song “I Need a Hero” which helps to make what Melissa McCarthy is doing that much more important and exciting. Simultaneously this

The Kia Niro 2017 Super Bowl commercial, “Hero’s Journey”, is persuading the audience to buy the most fuel efficient crossover. Kia begins the commercial with Melissa McCarthy in a eco-friendly Kia Niro. McCarthy gets a phone call in the Kia Niro about “saving the whales”. The scene then changes to her on a small one passenger boat in the ocean with a flag that says “save the whales” on it. All of a sudden, a whale hits the boats she is in, and she goes flying into the side of a large cargo ship. The second scene in the commercial focuses on saving the trees. It shows McCarthy at the top of a tall tree, putting a sign on the trees that says “save the trees”. As she kisses the tree that she is holding onto, a logger cuts down the tree she is at top of. The tree falls and McCarthy falls of the tree that falls off a cliff. The next section of the commercial focuses on “saving the icecaps”. McCarthy gets to the top of an iceberg and sticks a sign on it saying “save the icecaps”. The sign then breaks the ice cap in half, causing McCarthy to fall through the crack. She hits her back on the sharp edge of the icecap and falls into the water. The fourth section of the commercial focuses on saving the rhinos. McCarthy is shown running from a rhino holding a sign that says “Save the Rhinos”. She gets hit in the back by the rhino and gets stuck on the rhinos horn. The commercial then switches gears to the Kia Niro driving down a road. The commercial closes with the phrase “It's hard to be an eco warrior but it's easy to drive like one”.

Ethos plays a reasonable role by requesting us to put trust in Hyundai because they have our future along with our best interest at heart by making a hybrid one of their average cars. Some Americans have been targets of the creators of the advertising world and their efforts to show on a company’s reliability. This exclusively holds true when dealing with the ever-changing fixation on saving our planet and the need to cherish our environment. Global warming may be real or an imaginary thing that is irrelevant in today’s advertising marketplace. Some of these agencies are accountable for the mass marketing and the global warming wonder has found some willing partakers in the American community. Hyundai is the newest automobile producer to use

The Super Bowl is widely watched by millions of people and advertising giants use this opportunity to compete and showcase what they have got. Sadly, the Super Bowl has become less about the game and more about the ads. So ask yourself is it the game you’re watching or the ads? And as James Twitchell suggests the Super Bowl ads live on long after the game is forgotten, that is the power of advertising. The job of an ad is to market the product to the consumer making it as enticing as possible creating a demand for a product that otherwise would not exist. We are constantly bombarded with ads on TV, magazines, radio or the internet that are constantly trying to sell you a product and the internet has gone so far as to customize your ads based

These repetitive techniques similarly work to reinforce the central theme that is marketed towards prospective clientele. Both advertisements implement hyperboles, where Acura boasts that “a new generation has arrived”, exaggerating its relevance in society, though Ford reinforces that it can hold “more than any half tonne pickup on the planet”, advertising its advanced nature. Simultaneously, Acura and Ford advertisements implement unique selling points respectively to entice the market to understand the significance of the vehicles, where both reinforce their vehicle’s innovative nature and similarly highlight how they differ to their competitors. Acura promotes that it is uniquely spectacular, being “loaded with innovations like dynamic traffic Rerouting and Zagat reviews”, which appeals to the audience through integrated and advanced features. Ford similarly implements the directive to “forward launch to the next generation and a brand-new age” where it is uniquely “700 pounds lighter” as compared to

This ad promotes the Prius as a car that is environmentally friendly and adventurous by utilizing imagery. In addition, this ad attempts to form a connection between the reader and the Prius by showing off how their all different, “Just like us.”

Super Bowl championship is one of the most anticipated events in the United States of American as all of the families gathers to watch their favorite game together in this event. Super Bowl is the championship of the professional football. It is the eye candy event for the brands because of the massive number of audience of these matches. The most costly advertisements are presented in the final game of the event, as it is the most exciting match of the entire event. Because of the short amount of available time to the marketing manager, they focus on presenting a unique advertisement content in front of their audience to persuade them into watching their

Americans as a society have developed a habit or a tradition of idolizing sporting events. More specifically, The Super Bowl. An estimated 103.4 people watch the watched the Super Bowl in 2018. One part that Americans look forward to, the commercials. Some might not believe that these commercials impact our lives, but they give us a look into how others perceive each other. When companies use celebrities in their commercials, they try to attract those who idolize fame and their extravagant lifestyle. Other companies play on the viewer’s humor to try to sell their product. Few companies attempt to attract buyers through emotional connections. What does that say about Americans as a whole? What do Super Bowl commercials that have celebrities who we idolize, humor that reels viewers in, and companies that exploit the viewer's emotions.

When the car was introduced in the market, the marketers linked the car`s advertisement to environmentally conscious celebrities and causes. Some drivers have bought the car just because it is “Conspicuous Conservation” (Greenmarketing 2013).