The Importance Of Hypersexualization Of Women In Advertising

The first advertisement I found was the “For the Benefit of Mankind”, Under Armour Ad. At first glance we see a very masculine male, with a chiseled body modeling his Under Armour briefs. But, if we take a closer look into the background we see a young, and beautiful woman loosely wrapped in a sexy gown. The setting of the advertisement looks like an expensive bachelor pad. The purpose of this picture is to advertise Under Armour’s new briefs, by making them look appealing to the directed audience. Along with the briefs, women stereotypes are also being advertised. Although the woman isn’t meant to be the main focus of the ad, she is added to show if a man wears these boxers, they can get with a beautiful woman. In the text below the picture the product’s features are being flaunted, but in the picture the only thing being flaunted is the masculinity of the man in the picture. One gender stereotype that is portrayed in this picture is that woman are physically weak. The man in the photo is very muscular and enlarged in the photo. The thin female model is posed in a delicate position in the background of the picture. This shows that she is less important, and just added to highlight the male model’s masculinity. A woman perceived as sexually active might be labeled as a slut while a

Advertisements are literally everywhere, from ad pop-ups on your computer to the billboards you can see driving down the road. The purpose of these advertisements are to sell a specific item to an audience. The audience being the consumers and the ads being products such consumers purchase, the advertisements try to persuade the viewers that they need that item and that they should buy their companies product. While Schneider alcoholic beverages attempt to sell their product to adults through their advertisements by using very suggestive advertisement method which sexualized alcohol. In addition to using ethos, pathos, and logos to draw in their audience. Lastly, how this sexualized imagery is effecting the world

Recently American Eagle’s lingerie brand, Aerie, completely changed their advertising campaign to AerieReal. The AerieReal campaign consists of only un-retouched and no Photoshopped models. Before the AerieReal campaign, Aerie used models that were retouched and Photoshopped to make the models appear skinner and “more attractive”. The AerieReal campaign’s focus is to defy what other lingerie brands, such as Victoria’s Secret, sell in their advertisements. Aerie is trying to challenge the message of true beauty is only if you are skinny by saying that “The real you is sexy”. Aerie is accomplishing this by changing their advertisements in the hopes that girls will grow up to be socialized with a more positive and inclusive message, defy gender roles associated with women, and lastly, confront stereotypes of white and colored women.

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

There are countless advertisements in the media, weather videos, newspapers, magazines articles, or even billboards that have the face or the body of a women display as the main background of the advertisements. Hardees advertises their food by showing an oversexualized woman eating a burger or sandwich. This is just one of many examples of the way advertisements, ads for short, oversexualize woman in the media.

What about when women are the ones being advertised to? Well American Apparel and many other companies think that female objectifications sells just as well to women as to men. Why is this true? Because women are taught by advertisers that in order to be considered successful and happy we need to fit the ideals of the male gaze. American Apparel’s ads have developed a reputation for showing scantily clad young women in vulnerable and pornographic positions. In an ad entitled “Bodysuits and

To begin, the gender lens can expose many different perspectives to Halloween, especially when it comes to the exploitation and sexual stereotypes of women and men, more specifically through the marketing of costumes. For instance, Scott Gilmore states “Jim from accounting with the nervous tic and therapeutic shoes always wanted to be a member of the SWAT team. He leaves the costume shop with a tactical vest, a holster and enough swagger to break down a door. Julia from the Jamba Juice? She gets ‘Sultry SWAT’, which is just knee high boots, fishnet stockings, a micro mini and a halter top that helpfully explains SWAT.” To any feminist, Halloween is always quite aggravating, since women are always over sexualized yet men are deemed as masculine as possible. Why does Halloween continue to define and market women’s costumes as ‘slutty’? The author of the article may be male, but he persists to recognize the fact that women are pressured to exploit themselves on Halloween. Society continues to follow the old stereotype of women, especially young

In 2016, the United States spent 190 billion U.S. dollars on advertisements, almost double the amount of money on advertising than the next largest ad market (Statista). These ads advertise a multitude of different products. The ads are exposed to society in many different ways, from the breaks in between songs on the radio, to the ads shown online. Ads are targeted to a specific group of people, usually, the target demographic the brand wants to buy their product. Brands will often use women’s bodies in a sexual way to get people to stop and look at their ads. Over the last few decades, speakers and activists have seen advertisements becoming more sexual and more demeaning towards women. Activist Jean Kilbourne has been analyzing ads and has been bringing awareness to this issue for years through her four documentaries. In her documentary, “Killing Us Softly 4,” Jean Kilbourne asserts women’s bodies are often dismembered, portrayed with an unattainable, “ideal” body type, and despite advances in the women’s movement, the objectification of women in ads have gotten worse. The two images below illustrate these ideas.

The sources of media available to the average person have grown significantly over time. While certain sources such as televisions and print media remain an integral part of the information that is consumed, the expansion of the internet, as well as smartphones, has opened the door for a wide variety of new options to emerge. The development of social platforms such as Facebook and Snapchat has allowed for an endless loop of media and societal messages to be placed right at a user’s fingertips. These digital and print outlets can be used by certain companies, corporations, and advertising agencies in order to market specific products and ideas. There has been a clear trend, however, among these organizations of promoting hypersexualized ideals. According to the American Psychological Association, hypersexualization is defined as “occurring when a person’s value comes only from his or her sexual appeal or behavior to the exclusion of other characteristics” (Zurbriggen et al., 2010). This concept results in

Objectification of women is on the rise in society today. The underlying message is that women are living in a sexually gratified atmosphere. From advertisements to television and magazines etc. Woman are exploited as sexual objects while men believe depicting images of women in a sexual manner is funny or sexy but why not offensive or degrading? Therefore, advertisements influence the core of the sexualization of culture.

“Will the sexualization of women in advertising campaigns affect the young generation of 21st century”

It’s been a common practice of American society to shame sexual promiscuity while simultaneously using sex and sexual innuendos to sell everything from music to shampoo. When big companies use this ad tactic it surprises people and angeries the feminists of the internet; even though it’s been a practice since ads started targeting more than one demographic. Why are women’s panties so sexualized? If you think about it, they’re just a piece of cotton-spandex cloth with some lace or a bow. Advertisers have taken this sexualization and ran with it and it plays into the beauty myth, “During the past decade, women breached the power structure… eating disorder [cases] rose exponentially and cosmetic surgery became the fastest growing medical specialty…

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

The objectification of women is a huge issue in society and is often led by advertising. However many men still believe that the adverts depicting women in a sexual and often passive posture are not very offensive but rather very funny or sexy. However how would they feel if it were their daughter or sister being advertised throughout the world as a sex object?

Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. Finally, when I see ads like the one to the right, and rack my brain