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The Importance Of Impression Management

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Impression management is an inevitable part of human life. Impression management is “a deliberate and conscious form of desirability … [that] requires cognitive effort” (Uziel 202), or thought. It “is not supposed to be associated with one’s actual behavior” (Uziel 202), but, rather, impression management is the image people portray of themselves by the “use of behaviors to intentionally regulate the impressions that observers have of oneself” (Lewis and Neighbors 470). Patricia M. Rodriguez et al. claim that people will present themselves in ways they believe will produce positive rewards and will help them accomplish their goals (403), but different goals require different self-presentations. Thus, people must alter their impression management in pursuance of achieving their social objective. Mark R. Leary and Ashley Batts Allen claim that people do not interact with others but rather make their own impressions of that person (889). In other words, people go by their mental representations and inferences they make about a person’s character instead of who the person really is. In order to control others’ impression of them, people may use manipulation and deception in their impression management to present a favorable image of themselves. As a way to influence the perception of others on themselves, people may use a strategy of being untruthful in their achievements and behaviors that provide them with a mechanism to manufacture a positive outward image (Tyler and Feldman

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