The Importance Of Leadership And Its Effect On Their Sales Team And Sales Work Force Essay

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MEANING OF LEADERSHIP
Leadership is simple terms means influencing others to get the job done. It is a process where the leader influences others or say followers to get the work or task done over a period of time in a effective and efficient manner. Leadership could be best explained with the help of the above example. Marketing managers influence their sales team and sales work force to meet their targets. The three process which is included in the leadership process are compliance, identification and internalization or combination of all the three.
Below is the explanation of three terms -
Compliance: This is a process in leadership where the managers influence the subordinates to undergo a process of coercion. It is in simple terms leadership which is achieved by authority or force. In this type, people or subordinates are influenced to do something forcefully or say against their will.
Identification: People follow their leaders and do things or work assigned by leaders because of they like the leader and wants to accomplish the task. Employees will follow their managers or leaders because the leaders are attractive in nature and act as a role model.
Internalization: This is the process which takes place when the followers are convinced by their leaders and know that acting will yield good results in future. The amount of influence from the managers or leaders side is very less. The employees realize their efforts. The employees trust the leaders opinion and has

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