The Merriam-Webster dictionary defines mascot as, “a person, animal, or object used as a symbol to represent a group (such as a sports team) and to bring good luck.” Hopeful sports teams around the United States rely on their mascots to bring in positive energy as motivation to help win the game. The mascot often serves as the face of a team, and acts to define the team’s character to their opponents. The mascots represent the community that the team belongs to, and that is a big role. When a mascot is offensive or isolates a particular group of people, the mascot can also bring negative attention to the team. The negative publicity will often result in a mascot change.
As a general rule, team mascots cheer their sports teams on by coming to every game and having fun with the fans and team players on the bench. The Oregon Ducks Mascot is the mascot for the athletic program at Oregon University. According to NewYorkTimes paper “Ever since the Oregon mascot has supported the team over the years, they have resulted in Bowl games and even championships.” As a general rule having a mascot is a good fan and supporter of Athletic programs. Also according to the Daily Emerald “ During warm weather, this rigorous duty can cause some serious side effects for the mascot .” As a general rule On the sidelines the mascot is a team supporter and influences the
Throughout ancient times, many names have identified as racial slurs. Most recently, controversy has surrounded multiple sports teams such as the Atlanta Braves, Cleveland Indians, and the Washington Redskins; however, some may believe the Braves and Indians name is more to honor them, instead of discriminate against them. The conflict of the Washington Redskins seems highest compared to other teams. This kind of denigration has both visible and unseen consequences for Native Americans (Keim 2). Throughout this paper opinions on the argument has been voiced, polls which have taken placed, and protests have developed for both sides of the argument will be taken discussed to find a resolution for the potential name change of the Washington Redskins.
Chiefs, Redskins, and Braves. All names of popular, professional American sports teams, all are offensive terms for Native Americans. It is time for these teams to make a positive change. The names are insulting, not just to Native Americans, but to all Americans. Furthermore, the names and images of mascots encourages negative stereotypes that don’t represent our nation's history. Sports are supposed to bring us together, but the use of these names keeps us apart. It is in the best interest for all American sports team to abolish the use of ignorant names that are reminiscent of the mistreatment of Native Americans in our nation’s history.
“It 's more than mascot status. It 's hero worship.” by David Young. Throughout history, people has used mascot to instill inspiration and fear toward an idea. Mascots image has been utilized to impart spark and dread to our thoughts. The Egyptians had their Pharaoh, the Greek Olympians had the Gods, and Roman Gladiators used brute and strength to flare up the crowd’s attention. This quote by David Young was simply signifying the main ideas behind an organizational mascot. It 's more than mascot status when there is far more concept to the image it used. Even though Native American Mascots are very offensive toward the tribal nations, Indian Mascots should be viewed with honor and pride toward the team 's franchise where by like animal themed mascots, Native mascots are to be viewed with equality as other teams that promote the spirit and effort of the team organization. A mascot is any individual, animal, or thing thought to bring fortunes or anything used to address a social affair with a common open character, for instance, a school, capable recreations bunch, society, military unit, or brand name. Mascots are similarly used as narrative, operators delegates for client things, for instance, the rabbit used as a piece of advancing and promoting for the General Mills brand of breakfast oat, Trix. In the domain of diversified sports team, mascots are in like manner used for advancing. Mascots are every now and again confused for gathering monikers. While
However, this fact has changed drastically in recent years. In fact, these mascots are essentially making their team lose money. According to an Emory University sports-marketing study, MLB teams using Native American mascots cost themselves about $2.6 million per year, and NFL teams $1.6 million per year in revenue by continuing to use the condemned mascots. Despite successful seasons in 2010 and 2013 for Kansas City and in 2012 for Washington, the Chiefs and Redskins have suffered two of the NFL’s harshest brand falloffs over the last
Florida State University’s mascot, the Seminole, was modeled after the Seminole Indian tribe of Florida. The NCAA feels that this mascot is racist and oppressive to the Seminole tribe. At first, The NCAA was not in favor of Florida State University having a Seminole as their mascot, but later on they discovered that the Seminole tribe of Florida was actually in favor of this mascot because it accurately represented their culture and traditions and they felt it was a tribute to them. After gaining that knowledge, the NCAA removed Florida State University from their list of colleges with racist Native American Mascots. The Seminole Tribe’s chief said it is an honor for them to be identified with a university. Meanwhile, the Seminole Tribe of Oklahoma appeared highly offended of this mascot. A leader from that tribe felt that Florida State University was exhibiting extreme levels of stereotypical racism upon them. Florida State University always has been seen under a controversial light due to their mascot, but an important thing recognize is that the Seminole chief of Florida felt honored that this University was paying this tribute to them.
The school should be named Corydon SE because it is south east to the existing high school, Corydon Central. The mascot should be a mountain lion because the Corydon mascot is a large cat so they should coordinate. It’s important that whatever is picked for the school name and mascot is liked by the city because they are the backbone of the school. Without the public, public schools are nothing. It is equally important that the students like the name and mascot because they are the faces of the school. You want the students to wear their school name with pride.
With the exception of only three major league teams, the Angels, the Yankees, and the Dodgers, most baseball teams have a mascot. This mascot may not seem to have much of a purpose and according to some, the mascot is more beneficial in other sports, but there is a purpose to it. To ensure the crowd is entertained. However, many people still want to know why baseball has mascots. The answer is simple. It is a distraction between plays, something that people can enjoy seeing during downtime, and something that symbolizes the team.
If another NFL team owner attempted to defend their mascot like Dan Snyder has defended the Redskins, it would seem absolutely ridiculous. There is no honor and tradition behind a lightning bolt, dolphin, or any other cartoon-esque mascot in the NFL or other sports organizations. As long as Native Americans, the group that the Redskins mascot is targeting, are upset, then actions need to be taken to change the mascot. The Washington Redskins are the third-most valuable team in the NFL, with a roughly $1.7 billion value; since the team has so much money, finding some spare change for a new mascot would be the opposite of a problem. According to Allen Adamson, the managing director of Landor Associates, a consulting and designing firm, designing and unveiling a new mascot for Washington would cost the team between $10 and $15 million (McCarthy 12). Although, if Dan Snyder announced that he would be changing the mascot for Washington, some Native American-based organizations may step up to cover parts of the expenses. Updating advertising and merchandise for the Redskins would be an additional expense, but it would ultimately be cost effective for the team. Updated merchandise would most likely sell out in record time, and ticket sales for any of Washington’s games would skyrocket. If anything, Dan Snyder should at least weigh the pros and cons of changing
School has been using mascot since the 1800s. So that tells us that mascot is used to show what the school is like because those are the things that people remember about the school. John L. Lewis Elementary School opened two years ago in Wilkes Barre; PA is located in Luzerne County. It was a big mining town, but the mines got flooded. And the town seeks to improve its riverfronts. John L. Lewis Elementary should choose the River Rats as its mascot because it meets 4 out of 5 criteria. The criteria that they river rats because it meets is powerful, name matches school, represent the area, and unique.
In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates
NASCAR is successful and has remained successful over its span of years due to effective branding and marketing strategies. In order to brand the NASCAR name they work on co-branding/partnering, television, differentiation, and loyalty. When corporate sponsors want to maximize their exposure, they often focus sponsorship dollars on events, teams and athletes that will prove to be reliable, respectable and, most important, repetitive advertising outlets. (Depken, Groothuis, & Rotthoff, 2014.)