The Importance Of Mass Media

The power of media has evolved so much over the last century and the technologies are getting more and more advanced. Long time ago, there were paper-based media such as books, magazines, newspapers, flyers and pamphlets. Then radios, TVs and motion pictures came to reality bringing media messages in real time to the people. Nowadays, it advances to a higher level, with the help of the internet, the media has expanded itself through the social media. And undoubtedly it has controlled the society indirectly and it is not stopping any time soon. Thus, it has made an impact in the mass society in a way that many people depends on the media for their daily activities, such as checking the phone for missed calls or new e-mails, checking

The internet is our modern source for news media; the importance of the newspaper has not only declined, it is in a sense, obsolete. We now turn to the internet for opinions, news, and entertainment. Even though the way in which we consume information (PBS) has changed, the importance of an unrestricted and watchful media has not changed. (Magleby, Light, & Nemacheck, 2010)

In the wave of information explosion appeared in 90’ last century, the channels to obtain information among people have apparently been diversified due to the rise of new media outlets through the medium of the Internet. Although some advantage of newspaper has been overshadowed by the excellent performance of new media, newspaper is actively adapting to social and economic transformation based on maintaining its existing advantages. For this reason, the essay will describe newspapers’ prospects and explore whether newspaper have been outdated in the globalised era.

One central idea in this text was the decline in the number of people who read the newspaper. Finley states “The biggest decline occurred between October 2008 and March 2009, when the average sales declined 7.1 percent from the same time period a year earlier.” This statement shows how the numbers declined. Most people that are using the internet to get news do not understand how most of the information is not based on facts like the newspapers are. Newspaper base their information on the important and historical stuff that happens in the world, but the internet base their information on entertainment that attracts more teenage views. Most journalist try to attract the views of teenagers, but newspapers try not to focus on entertainment as much as the internet.

First, studies from Carnegie Corporation show that print newspapers have become the least preferred information source by younger people. Since the internet has come to existence it is easier and faster to look up for news online. Moreover, the loss of readers leads to the loss of advertisers and market value. Many newspapers are financed through advertising revenue. If the Newspapers don’t reach a mass audience, it is unlikely that sponsors will invest

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news

Media has changed more in the last hundred years than it has in thousands of years. Centuries ago, people did not have the opportunity to receive any news from their daily life. The lack of methods to receive information, caused the government to control their citizens’ minds easily. Also the convenient for people to receive the correct information. Nonetheless, since the burst of inventions after the industrial revolution, numerous life changing mechanisms have affected people. More than hundreds of thousands of media have boosted out since World War Ⅱ. Many significant media resources which challenged people's imagination of how fast could a piece of information be spread were invented. With the help of the media, people can easily get the information they want. However, the information we can gather is often more than we can processes.Therefore, it is essential that the individual has equipped the accurate methods of media literacy; otherwise, we will lose the purpose of media, which is providing the information that the authority wouldn’t announce.

Everyday talks are about center most of the accustomed racism. Generally, ordinary people cannot exercise control over aristocratic discourse, they do acquire their say adjoin them but to allocution negatively. In this way, aboriginal prejudices and stereotypes advance fast like rumors. However, speakers are mostly inspired by media in their everyday conversation about ethnic minorities and their source of beliefs or knowledge is often referred to as newspaper or television particularly for the topics that are not seen directly in everyday talk. The noticeable example is immigration; most people refer to mass media which depends on politicians, agencies of the state, the police department or officeholders.

In today’s society, worldwide communication is at the palm one’s hands. In just seconds, someone can send a message to someone halfway across the world with very little effort. The mass use of this “fast-as-light” communication can cause one to become so accustomed to it that they see it as the norm. Due to this exponential increase in technology, it is easy to forget about how message were communicated before there was any technology available to communicate with. Mass communication traces back all the way to a time before even written languages had been created. The root of all communication was storytelling. For people like the Ancient Greeks, though, storytelling was much more than just a form of communication. It was a form of art and entertainment. Some people’s job was solely to tell stories. Bards and minstrel were tasked with entertaining people, especially royalty and the elite, with stories from the past. However, entertainment does not express the true value of storytelling in Ancient Greece. The real reason storytelling was so prominent is those time was because it was a form of survival. Storytelling as a mode of survival is prominently seen in Homer’s work, The Odyssey. The main character, Odysseus, uses storytelling as a tactic to stay alive during his hero quest. In many situations throughout the work, his skill at telling stories prevents him from being killed and helps him get closer to returning to his home in Ithaca. Storytelling was crucial to

Media has changed dramatically over the years, technology has been a major reason for the progression and its influence on society. The concept of media is simple to get a message across to widespread of audiences by using print or communication. Over the last five decades technology has improved rapidly for the better use. Before the internet we had different stages in receiving news. There was the telegraph, radio, newspapers, television and now the internet. There are many reason why people need to be informed by media; it could be for entertainment, educational or news worthy. Since information comes in many forms it may be difficult to separate facts from nonfactual news. Newspapers, television and radio programs make stories available from across the globe so we are informed. This helps allow readers or viewers in Paris to access voices and videos from United States, Tokyo, or Mexico. Books and magazines also offer a more in-depth look at a wide range of subjects. Gutenberg’s invention of the movable printing press, books were painstakingly handwritten and no two copies were exactly the same. The printing press made the mass production of print media possible today. Not only was it much cheaper to produce written material, but the new technologies also made it easier for books to reach a wide audience. It’s hard to overstate the importance of Gutenberg’s invention, which helped usher in massive cultural movements in our society today.

The mass media is a tool delivery of messages and symbols. it serves to attract attention, entertain, inform, the media serves to add value and confidence to individuals so integrated in the institutional structures and society.

To understand the issues of whether or not the media is biased or not, one must first understand the importance of the media in today’s society. Every broadcasting and narrowcasting medium is considered as media. This includes newspapers, magazines, TV, radio, billboards, and internet. The various forms of media are used to spread information. The media is so wide-ranged that a community group or organization can meticulously target almost any sector. Which allows the media to target almost any section of the public by looking closely at where it is directing its focus. The media is a crucial part of the average American’s life. The viewers/consumers are what drive the sources to release more stories, however they do not directly control

In today’s hectic world one of the most important factors is information. The means of information provision are quite different which can be summarized in one word: mass media. The media is the whole body of communications that reach large numbers of the public via radio, television, movies, magazines, newspapers and the World Wide Web. All of them, alongside their informative essence, are aimed at influencing huge audiences. That audience has been viewed by some commentators as

One of the functions of mass media is linkage. Mass media is able to join different elements of society that are not directly connected. For example, mass advertising attempts to link the needs of buyers with the products of sellers. Legislators may try to keep in touch with constituent’s feelings by reading their hometown papers. Voters learn about the doings of their elected officials through newspapers, TV, radio and websites. Another type of linkage occurs when geographically separated groups that share a common interest are linked by the media. The dating services such as Facebook, eBay online auction site enable people who want to buy or sell items link up. There is however hate sites on the internet that terrorist use to spread propaganda and recruit new members. For example, newspapers generate opinion; develop feeling for whatever happenings are reported. Advertising through mass media links together the needs of buyers with the products of sellers. It is also possible that media can create new social and professional groups by linking together the people of same interest. This function is also called ‘public making’ ability of the mass media. For example, people interested in geography, science, environment form a group and this phenomenon may account for the growth of some movement. In this way, media become a bridge between different groups who may or not may not direct connection.

“ ..There is no doubt that growth in electronic media is the future, but there is still a future for print.”, said Larry Killman, World Association of Newspapers. (“Paper battle online new sites”) In the near future, we can see that the tendency of the newspaper will be decreasing but it will not be gone for the next at least 10 years. From those information above, and in my opinion, the young ages are getting lazier and they rather sit in their room, look at the screen than go out and pick a newspaper, and since the new technology provide a small, convenience, reasonable price laptop, the number of people have their own laptop is increasing enormously. Beside that, most of the online news is free, while you have to pay for the newspaper everyday if you want to read the printed. I read online news everyday in the morning and it is very convenient for me because as a student, I am