The Importance Of Mass Tourism

Making tourism more sustainable is not just about controlling and managing the negative impacts of the industry. Tourism is in a very special position to benefit local communities, economically and socially, and to raise awareness and support for conservation of the environment.

Tourism plays a significant role in sustainable development and the United Nations Environment Programme (UNEP) and the World Tourism Organization (WTO) wish to encourage all countries to make sure that their policies and actions for its development and management fully embrace the principles of sustainability. Likewise, policies to promote sustainable development should take full account of the opportunities offered by tourism. Various international conventions and declarations have put forward principles and guidelines for sustainable tourism and the importance of tourism and its sustainability was underlined at the 2002 World Summit on Sustainable Development. Many countries declare that they are pursuing, or wish to pursue, policies for ‘sustainable tourism’. Despite this interest, there remains a degree of uncertainty over the scope and priorities for making tourism more sustainable and only partial appreciation of how to put this into practice (Making Tourism More Sustainable, 2005).

Four different stakeholder groups have been identified for this study in sustainable tourism: the present tourists, the present host community, the future tourists, and the future host community. All of these groups have a legitimate interest in tourism development in their community because they can affect or be affected by the tourism business as a whole. Other major stakeholders are central and local government, the private sector, international organizations, public/private initiatives and traditional chiefs/community

After analyzing the typical tourists of HSBR: Business and leisure travelers, I have decided on creating a transformative travel experience marketing strategy that will be integrated with the sustainability aspect. The transformative travel experience will focus on giving the tourist a taste of local experience and give the tourist a feel of what it would be like to stay in the country not to merely pass through. My reason for this strategy is that

destination and the development towards economical mass tourism along unmistakable natural , incremental and actuated directions. It was legitimate that consideration then ought to swing to the conceivable outcomes of practical mass tourism abetted by jafari's contextualization of both mass and elective tourism as economical choice under fitting circumstances and hunter's(1997) previously stated thought of manageability as versatile worldview with the solid and frail signs Jafari and Hunter both supplement and profoundly persuasive Brundland report, which eagerly grasped the attractive quality of development however restrictively as an alternate type

Tourism is a fast growing industry and a valuable sector, contributing significantly to the economy (“The Social & Cultural Impacts of Tourism”, n.d.). It has been generally accepted that tourism is, for the most part and with relatively few exceptions, beneficial to both generating and destination countries (Holloway, 2009, p. 114). Some researchers are less sure that this is the case. This essay will discuss the environmental and social impacts of tourism in the UK considering whether the benefits exceed the costs.

Tourism is one of the most exciting and progressive industries in the world. Tourism today is a leisure activity of the masses. People travel to international destinations to break the regular monotony of life. They are mainly attracted by either the scenic beauty of its nature or by fascinating leisure, sports and adventure activities offered by the destination. However, every destination has some internal strengths and weaknesses that either enhance its capacity to attract foreign visitors or diminish it. Similarly the external environment can create various opportunities or exposed to threats as well.

The following literature is suggesting that how a tourist destination can be analyzed with the help of Butler's Tourism Life Cycle Model. Butler (1980) introduced the concept of the model which clarifies and extends earlier work by, for example, Cristaller (1963), Noronha (1976) and Stansfield (1978). In doing so, Butler clearly links the development cycle of tourism destinations to that of products in the product life cycle model. This is one the best used management framework to know the evolution in a tourism destination as described by Baum (1998), the original Butler's model included:

Marketing teams have developed “the dream vacation” for just about everyone, whether your interests lie in adventure travel, cruising, or wine tasting, your imagination and perhaps your budget is pretty much your only limitation. Alongside this ever-increasing number of vacation destinations, a large body of research on the “tourist machine” also grows. Over time, the focus of tourism research has shifted somewhat from the basic sort of anthropological or sociological questions such as “why do people choose the destinations they do” and “how do the natives of these tourist destinations feel about their “guests”” to more of an environmental and cultural impact approach. The impacts commoditization on tourism. Commoditization, in terms of tourism, is the “packaging” and sale of an idea or story. What I mean by that is that what is being turned into a commodity is an “experience,” not a tangible product.

In 1996, UNWTO formally WTO phrased sustainable tourism as an alternate form of tourism, which ensures meeting the tourism needs of the current generation, whilst also safeguarding the tourism opportunities of future generations. One form of sustainable tourism is Ecotourism which has become the trend in tourism. Ecotourism is seen a one of the fastest growing sectors within the tourism industry worldwide with an annual growth rate of 10-15% worldwide (Buckley, 2000). According to The International Ecotourism Society or (TIES) which describes ecotourism as responsible travel to natural areas that conserves the environment and improves the quality of life for the local people (TIES, 2010). Ecotourism encompasses three inter-linked components of environment, active learning, sustaining the socio-cultural and natural environments (Weaver,

Moreover, tourism and the environment are balancing sectors in terms of vision and goals. The environment is the right climate for sustainable tourism development, and sustainable tourism focuses on environmental planning. Perhaps the most important element on which eco-tourism is based is not to disturb the ecological balance resulting from human actions, which are represented by the behavior of tourists in the case of ecotourism and the pollution it may cause. In addition, natural areas form the basis for ecotourism from marine tourism and land tourism, and recent studies have shown that eco-tourism generates direct financial resources. What is more, the main objective of ecotourism is to promote and improve the standards of living of the local community (Kuhdairi, 2012)

Tourism is the world’s largest and fastest growing industry and can be defined as the totality of the relationship and phenomenon arising from travel and education purposes of people, provided the stay does not imply the establishment of a permanent residence and is not connected with remunerated activity. While it may boost a country’s economy, doubts about the overall benefits of tourism are reinforced by the belief that tourism brings adverse social and cultural effects. As an industry, it may be have several impacts on a country, both good and bad.

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

(Ashley, et al., 2001) The degree of control is significant element of sustainability and the debate is how local communities should be involved in the sustainable development of tourism in their area. If sustainable tourism development is successful, it may help pro-poor tourism to reduce the poverty in different levels. (Mowforth & Munt, 2003) To achieve the sustainable tourism in poor regions tourism development needs to be well planned and managed and the overall environmental quality needs to be maintained and improved. Poverty reduction impacts should be taken into consideration when assessing sustainability. (WTO, 2002)

Planning and development are both extremely important factors within the tourism industry and can have both positive and negative effects on the environment, local communities and tourist destinations. “Destination planning aims to limit the negative impacts of cultural tourism upon the history and lifestyles of the local community. An understanding of sustainable tourist development allows for the development of culture without loss of its authentic identity” (Maidment. T. 2012). This statement discusses the importance of planning to avoid having any negative impacts on environments and communities. Because the effects of tourism are so severe to destinations, many natural and cultural resources have been destroyed, therefore tourism planning is vital to preserve and maintain these places for future generations.