Mass Media And Co-Viewing Research

In the passage “Why Literature Matters” by Dana Gioia, Gioia states that the decline of interest in reading in America is decreasing. She then claims that this lack of interest will hold negative effects on the future of our society. Gioia uses facts and evidence to support her claim.

The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.

The mass media consists of any means of communication that has the ability to reach a large amount of people. The term ‘media’ can refer to movies, television, the newspaper, etc. It is because of it’s ability to out reach to a mass quantity of people that it is able to “reinforce and teach societal values.” At a young age, socialization occurs in that it involves the “learning of the values and the norms of society” and adopting them into their own personal values (Perse, 2001.) Children often have little life experience so they learn and imitate their environment whether that be the characters on television or societal institutions like their families or teachers at school. Adolescents are more susceptible to socialization in that they are at a period in which they are trying to find

In order to test these suppositions, the researchers undertook several room cultures studies to examine, monitor and evaluate adolescent media consumption habits. This resulted in the following model, which conceptualizes the three most significant dimensions of mass media uses and effects.3

In this passage Why Literature Matters by Dana Gioia, he argues the reading is an important thing to be doing.After he collected data which shows that “the declines have been most severe among younger adults”, which explains the reasoning for the lack of creativity and knowledge.Throughout this passage Gioia started it off with a survey that happened then was followed by why the study was important and was explaining the importance of it.

Some topics are more interesting to read than others. In an article called ‘Why Literature Matters’ written by Dana Gioia, this article can be viewed as highly persuasive because of the techniques he uses to get his points across to the audience .Gioia is able to build arguments though his use of evidence and different literary techniques.

In today’s society, media is present in our lives 24/7 allowing it to have a major influence on our culture in both positive and negative ways.

With the continuing development of Internet technology, news has never been shared faster. It is easy to access national and international news in seconds. Despite the fact that network news may be losing some viewers, online articles and news sites are gaining more attraction. News and media can have a significant impact on people’s perceptions of different cultural issues, thus affecting consumer culture. According to Bryant and Oliver (2009, p.9) “how a person feels about a particular issue may be rooted in his or her personal experience of in the general culture or exposure to the mass media”.

Radio, television, film, and the other products of media culture provide materials out of which we forge our very identities; our sense of selfhood; our notion of what it means to be male or female; our sense of class, of ethnicity and race, of nationality, of sexuality; and of "us" and "them." These products of media help shape our view of the world and our deepest values: what we consider good or bad, positive or negative, moral or evil. They contribute to educating us how to behave and what to think, feel, believe, fear, and desire -- and what not too. The media teach us how to be men and women, how to dress,

Adolescence is a time where an individual’s sense of identity starts to emerge and a majority of their social norms are perceived. In this day and age, adolescents live in a world heavily submerged around media, which plays an important and habitual part of an adolescents' life. In a national survey conducted in 2009, adolescents on average spend more than 7.5 hours using some sort of media a day (Rideout, Foehr, Roberts, 2010). With this unprecedented access to the world, individuals are learning and connecting with many different people and ideas through the media (Brown & Bobkowsi, 2011). With different forms of media playing an influential part in an adolescents’ life, their perceived social norms may be seriously influenced.

a. Couldry states that “Mass media generally are considered a prime candidate given the on-line profusion of information and entertainment services. This article compares the daily mass media habits of heavy, light, and nonusers of personal computers and on-line services based on 1994 and 1995 national surveys conducted by the Times-Mirror Center for the People and the Press.”

Back in the 1920s people had receive news and entertainment through the radio, which then in turn out-shined newspapers and magazines. Now day’s social media sites have become the most popular form to get the news and information. The biggest tool in the media that generates revenue by the millions every day, is advertising. The media has its way of showing us constructive information when it comes to news channels, travel and other educational shows. Kids benefit from watching these, since it can boost self-esteem, heighten interest levels in a particular subject, or encourage them to ask relevant questions.

The agents of socialization discussed above (family, school, and peer group) are all involved in interactive and personal contact. Mass media on the other had are various impersonal modes of communication intended for large audiences (e.g., radio, television, motion pictures, newspapers). Mass media can have an enormous effect on our attitudes and behavior. The media influence socialization by providing additional and alternative role models as well as social norms and values. It appears that most influential mass medium today is television. A positive view of television is that it provides an excellent medium of instruction and an entertaining way of expanding the horizons of children by exposing them to places and events they may not be able to experience first hand. The negative view of television is that it makes children more passive and less likely to use their imagination; it stresses the unrealistic nature of many

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

The media is a humungous influencer of how knowledge sharing is processed. Appropriately, I included questions about the media in to receive a more detailed idea on society views the media as an agent of socialisation. My research reveals that despite the media’s overwhelming power of influence, 80% of those who participated in the questionnaire believes that the media does not create a false portrayal of our current society’s youth. I believe that this could be a unwanted response since the media does tend to portray youth in a negative and stereotypical way based from my own personal experience. However, a staggering 90% believes that the media creates a hindrance to socialisation between generation x and z. This fact is accredited to the media’s different production of trends that is based on specific age cohorts. Furthermore, when asked whether or not the media has a negative impact on adolescents and young adults all participants responded in a neutral manner. A clear image is represented through this result by demonstrating that a majority of people from different ages and society are well aware that the media is both beneficial and negative