The Importance Of Motivation As A Management Tool Of Increasing Productivity Of Workers

As we are all aware of, KCF is a fast food restaurant that specialises in fried chicken and its headquarters is located in Louisville in USA. It is considered the world’s second largest restaurant chain after McDonalds with 18,875 outlets in more than 110 countries and territories as of December 2013, but it is the world’s most popular chicken restaurant. KCF was founded by Harland sanders in the year of 1930. Its first franchise company was opened in Utah in 1952. After the first franchise was opened, KFC started expanding rapidly world-wide, this created a brand image for the company, and their logo became popular and was easily recognised by its external stakeholders. Its strap-line (finger lickin good) defines the deliciousness of their chicken.

Kentucky Fried Chicken is a very famous chain of quick-service chicken restaurant that started from Louisville, Kentucky. The company is became a sub-brand of Yum Brands in the year 2002 and benefitted greatly from the position and brand value of Yum foods. In the past, KFC chain of restaurants grew at a very fast pace and has become today one of the largest chicken restaurants chain in the world.

Currently, KFC is at its maturity stage, boldly competing with other rival fast food chains. Even at this stage, KFC never fails to build their image in the minds of the customer as the "finger lickin' good" fried chicken and other meals like burgers, sandwiches and twists. With KFC being a distinguished brand, it would not be that hard to propose a new product line or find new market segments. Nonetheless, they are still trying to keep in touch with their customers via social media, consumer's feedback and many more.

KFC was founded by Harland Sanders, an entrepreneur who start to sell fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in Year 1952. KFC make the chicken become popularized in the fast food industry. In the diversifying market have challenging by the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland,a prominent figure of American cultural history, and his image remains widely used in KFC's advertising.

KFC was formerly known as Kentucky fried chicken and headquartered in Louisville in United States .Founded Colonel Harland Sanders, KFC is known mainly fried chicken, which is usually served in a bucket. KFC is one of the few brands in America that become the rich, decade’s long history of success and innovation. It all started with one cook who created

KFC Corporation is one of the worldwide most known chicken restaurant network by owning more than 12 million clients and customers throughout 109 countries in the globe. Approximately 5.200 restaurant chains of KFC operate in the United States and around 15.000 units are located in the world.

The topic in the workplace that I have chosen to discuss is that of motivation in the workplace. Problems of motivation can cause performance issues, which cost businesses thousands of dollars each year (Nordmeyer). Low motivation delays employees from completing their work and causes many mistakes made within the workplace (Nordmeyer). The definition of motivation is the processes that account for an individual’s intensity, direction, as well as persistence of effort, towards attaining a goal (Robbins, p. 175). Motivation is a big issue for many employers when it comes to keeping their staff motivated and happy at work. When an employee is unhappy, they tend to be unmotivated. Many individuals are motivated by different things within the workplace and one deterrent can be when an employer is hostile towards their employees or has a lack of respect for employees. Another factor which may lead to unmotivated employees is when a company shows a lack of appreciation to an employee as well as gives off the attitude that the employee needs to bend over backwards for the company but the company does offer incentive to do so or understand the needs of the employee.

KFC is one of the most world famous chains of fast food because of the quality of food provided and menu of this restaurant. KFC was found by the Colonel Harland Sanders when he was facing life challenges. He had a bad past in his life and he faced a lot of difficulties. At the start, he did not have much to offer in the way of products for the restaurant. The headquarters of KFC headquarters are located in Kentucky. KFC is famous for offering salads, chicken pieces, wraps, and sandwiches.

KFC is a famous restaurant for tourists. It had £ 674 million sales in 2011. It provides a variety of food

While studies indicate many workers are dedicated to the task at hand, new studies are being conducted to evaluate how to increase the motivation of workers with hopes of increasing productivity. A professional competency detrimental to productivity is goal setting. The technique of goal setting is used to reward, or provide incentives to employees for their time and dedication. A competency is described as “Building on prior definitions, we propose that professional competence is the habitual and judicious use of communication, knowledge, technical skills, clinical reasoning, emotions, values, and reflection in daily practice for the benefit of the individual and community being served” (Ronald & Edward, 2002). While the list of competencies is important when evaluating an employee’s role, the competencies in a professional workplace help provide awareness and improvement from both the employee and the company while contributing to growth and resolutions. Goal setting skills are conducive to productivity because providing motivations, employee goals, or organizational goals allows employees and managers the opportunity to appreciate, implement procedures, and contribute to the overall function of a company or workplace.

KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept[1] of Yum! Brands since 1997 when that company was spun off from PepsiCo as

At this stage Pepsi was losing ground on their rivals Coca-Cola, so they saw purchasing KFC as a way of promoting their drink by only selling Pepsi in KFC outlets. They are currently 19420 KFC outlets in 118 countries across the world. 4563 of these outlets are in China, 4491 in the United States and the remaining 10366 spread across the world. Due to their large amount of outlets KFC have become the 4th largest fast food franchise in the world. Only 78 countries across the world do not have access to a KFC outlet. KFC mission is to sell food in a fast, friendly environment that is attractive to pride conscious, health minded consumers. While their object is product development, increase variety on menu, introduce desert menu and introduce buffet to restaurants.

The human resources department of any firm or business entity, is engaged with many different requirements. Although it is oftentimes understood that the primary requirement that such an entity has is to maximize profitability, this particular paper will instead argue that the primary focus should be to maximize employee motivation. The reason for such an approach is contingent upon the fact that without proper levels of employee motivationI. it is essentially impossible for the firm/entity to realize any of its other goals. Moreover, within the current business environment, profitability is oftentimes something that is determined at the very margins. As a function of this reality, it is necessary for business leaders and individuals

Kentucky Fried Chicken generates more annual profits in China than in its country of origin. In fact, the success of this firm is an example of the great market potential for foreign multinationals. By July 2013, KFC has 4,400 restaurants in 850 cities and the company plans to open another 700 by

Kentucky Fried Chicken (KFC) is based in Louisville, Kentucky and is focused around a special recipe created by Colonel Harland Sanders. KFC is in the quick service industry and offers consumers a variety of recipes with focus on Sanders’ secret recipe. The company is owned by Yum! Brands. Yum! Brands owns other western quick service firms such as Taco Bell and Pizza Hut. KFC offers consumers a relatively limited variety of menu items mainly focused on chicken products specializing in different types of batter and condiments for these chicken products. This allows KFC to specialize on a single product and cut the extra costs associated with having many products on the menu. KFC is also able to provide consumers with