The Importance Of Multicultural Communication

     In business, successful communication is the key to success, and being able to relate to a customer is the best form of communication. This is why cross-cultural communication is so important as the business world continues to globalize itself. Unfortunately, “A lack of awareness about the culturally prescribed rules and norms of communication behaviors can cause public relations projects to fail, or worse, backfire.” (Zaharna, 2001, p.135).

Productivity in the new culture is experienced to an extremely positive extent. Business dealings and negotiations become secondary nature to the expatriate, and the expatriate’s journey becomes a great success in the perspective of their employing company.

In times of rapid economic development and internationalization of business, effective cross-cultural communication among managers remains a challenge. This thesis aims to research and analyze crosscultural communication in business context based on qualitative case study of a small Swedish company and its international business partners. Previous research has focused on differences and similarities in people‟s behaviour and ways

This text is a good reference point. This text is used to understanding communication within culture. This source also gave a better understanding

Today, we live in a culturally diverse society due to globalization. As our world grows, expands and become increasingly more interconnected, the need for effective interpersonal communication among differing cultures has become apparent. When people from different cultures interact with one another there is intercultural communication because different cultures create different interpretation and expectations about what is seen as competent behaviors that will enable the construction of shared meanings.

According to my experiences and different sources of theories, the challenges aside from languages which we have faced in communicating with people from a different country are dialects and complicated term, nonverbal languages, and languages disabilities. The first challenge we have confronted in communication with people from a different country is dialects. Each country consists of several regions which might have diverse dialects and complex terms, consequently it is difficult for non-native person, who don’t completely understand that languages to interpret the real meaning. Therefore, dialectical diversity can be a cause of misunderstanding and gaps between communication. Another barrier aside from different languages communication is

In my previous professional role, it was imperative that I obtained an effective level of intercultural communication competence. I managed U.S. employee communications for unplanned system issues which often had a downstream global impact within the organization. As a result, many of my communications were tailored for a global audience which consisted of the United States, Asia-Pacific, Latin America, Europe, Middle East, and Africa regions. Prior to a sending an employee communication for a system issue, there was always a global business call with all stakeholders to discuss the details and determine which region would lead the communications. The region designated to lead the communication had a challenging task of tailoring the message

For the course of International Management the following assignment has been giving with the objective to select a topic in the field of International Management. The topic for this paper is Cross-cultural Communication in Marketing/advertising.

Previous researchers have found that for a person to achieve better and more effective communication competence, it is necessary to develop skills that allow an appropriate participation in specific situations. The ability to listen, ask questions, and express concepts or ideas effectively is an important part of communication competence. Intercultural communication presents an unexplored and challenging field that needs to be understood for a better development in communication. (Dillon and McKenzie, 1998). The variables of listening depend on the different perceptions that a person obtains through their cultural background. Furthermore, culture often affects the structure of consciousness in the act of listening. When a person seeks to

Languages, behaviour patterns and the values cause the differences in all the existing cultures in the world. People have different ways to communicate with each other and how to react to information. Especially for the international business, multinational communication is essential. Understanding the many types of communication, is a subject of importance to act successful as a global player. Furthermore, there are great benefits through intercultural communication like:

As travel and communication have become faster and easier, interaction between people of different cultures has become more and more common. It was once the case that different cultures remained mostly separate from each other, whether due to war, geographic reasons, or beliefs in keeping ethnic purity. Trade and immigration have brought together people of diverse cultures and backgrounds, making communication between people of different cultures unavoidable.

Intercultural communication competence refers to the ability of an individual to adapt and communicate appropriately and effectively across a wide array of cultural contexts. That is to say, for an individual to be considered an intercultural communicator they must understand other’s cultures as well as they understand their own, and apply this understanding to communication (Chen 1-2). With the increasing diversity at the workplace, school and other social settings, it has become increasingly important to learn how to communicate with people from a diverse array of cultures. More importantly, adapting to a more effective intercultural communication competence model provides us with learning opportunities occasioned by the interaction with people from other backgrounds. The intercultural communication competence model comes with some key components including tolerance for uncertainty, self-knowledge, and motivation. The greatest and most important of these aspects is motivation. An individual must be willing to foster relationships with people from a different cultural background. If an individual lacks the willingness to promote intercultural relationships, then other aspects of the intercultural communication model become moot.

"We didn 't all come over on the same ship, but we 're all in the same boat."- Bernard Baruch

Cultural diversity is the power which motivates the development of the thing that makes us different. Cultural diversity is the economic growth, which means leading a more fulfilling emotional, moral and spiritual life. It captures the culture principles, which provide a sturdy basis for the promotion of cultural diversity. Cultural diversity is an asset that is necessary for poverty reduction and the achievement of sustainable development. Cultural diversity, communication and barriers to effective communication works hand in hand. Barriers of effective communication

In today’s interview, I learned how natives of their own state may perceive intercultural communication being no different domestically than internationally in terms of social exchange. Based on the interview with Dr. Lloyd Williams, he believes that a person’s host culture may be preferred over their home culture. A person who has lived 90% or the majority of their life in their home state, may view their sense of belonging from a negative aspect. Being privileged, well-educated, versatile in language, and/or multi-cultural may not be sufficient enough, even when it pertains to receiving equal treatment in today’s society. While raising the question, if a person’s treated differently as a native rather than being a transplant or tourist regardless of a person’s success, cultural relations, or privilege. A native’s ethnicity, international experiences, and unjust treatment may create an emotional disconnect in their own home state based on not receiving cultural respect as being a person’s outlook from one’s own worldview perspective.