The Importance Of NASCAR Branding

As one of the original NHL teams, sports fans across North America recognize the Toronto Maple Leafs as one of the most valuable brands for over nine years . Despite having won a championship for years, the Leafs brand is a success. As a brand, the Toronto Maple Leaf brand focuses on five brand values: traditional but contemporary, determination and inspired play, a Canadian brand, improving generations and delivering value to consumers .

"A 1999 survey of sports sponsors by Street & Smith's Sports Business Journal ranked NASCAR No. 1 in licensing, promotional opportunities, retail tie-ins, client endorsements and media coverage--ahead of the NFL, NBA and Professional Golf Association" (Advertising Age, Sc 1).

Another factor of substantial importance which plays an active role in nation branding is how the country portrays itself in various sports. Before we look in to the aspects of this, excerpts from the recent interview with Mr Simon Anholt, the brilliantly caustic, not conventions driven and outspoken nation branding (or as he prefers, ‘policy advisor’) expert, by Germany’s Deutschland Magazine about the relationship between sports and nation branding and sportsmen and nation brands only weeks ahead of the 2010 FIFA World Cup in South Africa is given below in brief. This presents an insight in to the nation branding as a whole and in to the Sports domain as a measure of enhancing the brand nation.

Should all major league sports follow behind Major League Baseball in changing potentially offensive names or logos?

Television broadcasts are fought over and highly respected in any community. National networks broadcast the most major sporting events while the localized broadcasts may show the local minor league teams, county fairs, and contests. Now, with Regional Hometown Races sponsored by NASCAR, the regional broadcasts can take advantage of the co-branding techniques of NASCAR to practically promote themselves on the local station. The attraction of races on television paired with the realization that the

Toyota’s promotion strategy covers all the tactics of marketing communications. This element of the marketing mix pertains to how the firm communicates with the target market. Toyota uses the following promotion activities, arranged according to significance:

NASCAR should create a new racing series while creating a linkage of suppliers, vendors, buyer, and customers through informational, technological, social and structural linkages (Ferrell & Hartline, 2014). Intensive distribution should be utilized to offer as many sales opportunities as possible and gain exposure (Ferrell & Hartline, 2014). The new series should generate interest in new and existing fans while simultaneously converting other sports fans to watch and attend NASCAR events through the use of social media, advertisements, sponsorships, and endorsements.

Our marketing strategy for IndyCar is to help solve the problem of different ways for IndyCar to strengthen its standing in the American motorsports market, in order to grow as a spectator sport in the auto racing industry. Alternatives like creating new relationships, ensuring the safety of drivers, and offering free advertising space are some of the ways to help IndyCar strengthen their presence in the motorsports industry.

NASCAR branding strategy is similar to its overall marketing strategy. NASCAR has adopted a unique and effective way to market its brand towards the public. The strategy includes that NASCAR believes that fans are the most important and they make attracted them by using different techniques. They use to publish different advertisement, reviews, contents, promotion and many other ways to appeal their fans to remain loyal with NASCAR. This strategy results in great success which could be evidence from the huge fan following of NASCAR which has made it the giant of the racing industry. They have used many ways such as digital and web content to market their company and make as many people aware about NASCAR. This is the best way to promote the

When a F1 team and its drivers want to succeed, they must have a good team strategy. It means that the team management must plan everything important. They decide whether to use hard or soft tires, how many pit stops the driver should have, how much fuel to take, which driver is number one on the team… Today’s top teams have very good strategies which are different in every race. The best teams are McLaren, Ferrari, Jordan, Williams F1 and than less successful Stewart, Arrows, Minardi… The drivers of McLaren are Mika Hakkinen and David Coulthard. The strategy in this team is very interesting. The drivers can compete between each other even when Mika is number one! So David can take points which can make Mika winner of the season. The drivers of Ferrari are Michael Schumacher and Eddie Irvine. And the strategy? No.2 has to support No.1. My favorite team is Jordan Mugen Honda whose drivers are H.H.Frentzen and Damon Hill.

The company will conduct marketing strategies that aim at creating an image for the brand in the minds of the consumers and reminding them customers about their products consistently.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

I will mainly focus on symbolic traits with relations to advertising but in order to do so we must first look at the Brand perspective. The symbolic values of branding are very strong and come in on many levels.

Corporations need to sell their product if they want to survive in the business industry. Consumers are aware of what they desire, dislike, and for the most part make their choices accordingly. For those that cannot decide as easily, there are many choices of different brands of the same product sold by different companies. When a corporation puts their label or name on the product, it is called branding (Klein 778). That is the way of consumerism and a way to make a product more tantalizing, is to think of extraordinary marketing concepts. This essay will discuss corporate brands and the effect on consumers, then, the paper will examine the concept of Neuromarketing. Corporations are not forcing anyone to use their product, but they are trying to capitalize and make themselves a household name.

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.