The Importance Of Online Advertising

“The goal of advertisers is to make their ads more involving.” – (Porter) Interactive advertising allows customers to become more involved because they initiate

Every day we all pass hundreds of different advertisements. Advertisements are viewed in magazines, on the internet, on billboards, on display in stores, and even on the TV. These ads are used to gain attention and business to the company’s products. Businesses try to produce the most vibrant, eye catching, and even the most member able advertisements. Unconsciously we are lured to these ads and wanting the product. But what ad do most consumers lean towards? Ads can have a variety of techniques to sell similar products, like bright colors, excitement, serious topics, and empowerment.

Every day we walk past advertisements that are thrown at you in such abundance that you often ignore them. Only a spark catches the eye of the viewer. In that spark, they may have sold you on their product or event; others may become curious; some not intrigued at all. I found myself asking

Did you know that 81% of people skip commercials? Or that 44% of direct mail is never even opened? How about the fact that 68% of the 1250 people polled by Adobe found online advertising to be "annoying" and even "creepy?" Advertising is all around us in today's society, and plays an enormous role in marketing a product. But have you ever really thought about the techniques and strategies that go into advertising? Chances are, like most others, you haven't, but the truth is that companies spend countless hours and dollars devising a way to get us to desire their product. Perhaps the biggest goldmine in advertising is to young males, specifically between the ages of 18 and 34. The evolving world of technology and the ability to evade commercials

doctors to prescribe these drugs which may not even truly be necessary for a patient. Whenever a drug company develops a new product, pharmaceutical representatives meet with physicians to explain the benefits and risks of the drug and encourage prescribing it for the specific ailment. In regards to FDA guidelines, the relationship between physicians and pharmaceutical representatives has been closely examined (“Pharmaceutical Industry”). As an article in the April issue of the New England Journal of Medicine states about the concern of bribing doctors, “this promotion is an ongoing concern, because several studies have indicated that it has a significant effect on the physician prescribing behavior. Many pharmaceutical companies offer physicians

In today’s society, we see many persuasive languages, pictures, and videos being used in advertisements in order to grasp its consumers to buy their products. Advertisements can be seen throughout history, dating back as far when Egyptians once ruled. They used many of the techniques of ad appeals used today. Advertisements can be seen in our everyday lives, even though we might not really notice them. We might not be very perceptible to them, but they are there to get our attention. Companies spend billions of dollars each year on advertising publicly in ads and media sources. They spend billions because they know that this is the only way that they can make more money off their investment in ads. In Jib

Generally, we don’t like advertisements and tend to avoid them when we are watching TV, enjoy a music video on YouTube, or surfing on the Internet; but unfortunately, those advisements have affected really much on our decisions. Do you believe it? The truth is that we see over 200 ads a day following the Consumer Reports Website. Additionally, Tony Marlow, the director of strategic insights at Yahoo claimed that: “Ninety five percent of the decisions we make are made at an unconscious level.” As the result, we unconscious store a hundred of advertisements in our brains through the newspaper, TV commercials, magazines and Facebook. Consequently, those “memories” about the

I will now introduce an extension that individuals can install on their browsers to hide all of the banners and advertisements when they are navigating the World Wide Web. When an individual is navigating the web they will see advertisements that might catch their attention and the user might click on it, taking them to another site that might have malware or virus on them. This site may also install something on their computer without them noticing. This will also block those pop-ups that show when you are navigating on a certain website and you won’t have to worry about something showing up that you don’t want to see. Another positive thing that Ad Blockers do is that they will block all of the advertisements from videos. Blocking advertisements will have the websites you are visiting look cleaner by removing all of the items that shouldn’t be on there. The websites that you are visiting will also load quicker because it isn’t reading the scripts of the advertisements.

America is very diverse, and is full of various subcultures, each of which has their own way of doing things. Part of what attracts each of these groups to what they like is advertising. People are more likely to buy something or go somewhere if they see that people like them are doing the same thing. This is why advertisements need to feature different groups of people in order to appeal to more people and be more successful. Looking at advertisements from the 1970s, specifically a McDonald’s ad and a Burger King ad, some of them succeed at being diverse and others do not. The advertisements that are ultimately more successful, like the McDonald’s ad, will be more diverse in order to appeal to more consumers.

In just one click, tap, or quick glance; and advertisement may be spotted. Many appear on a billboard, in the papers, on a website, or just on an everyday household televisions. A great amount of the youth come across advertisements in between “Youtube” videos. Product promotions tend to sell with facts, women, captivating pictures, and celebrities. Celebrities who endorse brands or products boost previous consumer confidence, consumer demographics or size, and the overall sells. The best commercials with celebrity endorsements are usually funny, as they are more memorable. “Snickers” used Betty White in one of the “You’re not you when you’re hungry” campaigns. “Old Spice” also participated in the celebrity trend, using Terry Crews in many of the “Smell is Power” commercials. Even Neil Patrick-Harris, a comedian who starred in How I Met Your Mother, is partnered with the “Heineken” beer commercials. There are also plenty of other celebrity endorsed products.

Advertising and marketing have existed long ago in time, but most likely in a different form unfamiliar to us. Many years ago, sellers advertised by posting on the windows of shops, providing free samples of food, and eventually by posting in newspapers and radio (O’Barr, 2005). An intriguing historic fact is that advertising was used to convince people to journey to the New World in the 1800s (O’Barr, 2005). Nowadays, with increased exposure to media through television, cell phones, computers, and other electronic devices, marketing has become more advanced and ubiquitous. According to the documentary, advertisements have consistently carried the standard of indoctrination, or promotion. The documentary describes that there used to be a limited and “cheap marketing culture” for children in the 1900s. After deregulation in the 1980s, the trend of promotion or “indoctrination” had drastically grown throughout time as marketers found better ways to popularize their products, services, and values.

Advertising plays an extremely vital role in today’s society. It is how businesses receive their customers loyalty and their money, nevertheless the visual ad does not depict an idea about monetary value, rather their goal is to stop cosmetic testing on animals. The Lowe Pirella Fronzoni took this photograph in Milan, Italy. They produce industry leading photography and ranked number one in advertising across the world. In order to help the fight of cosmetic testing on animals, the Lowe Pirella Fronzoni agency created a print ad that shows the cold truth of the torture these innocent animals face every day.

When comparing advertisements, certain ones will appeal to people differently. Advertisements are made to get someone’s attention in a quick manor. Some people are more enticed to humor, while others could be drawn to a more sexual image, or something more creative that requires intelligence to create and understand.

In our everyday life, every time we watch television or while we are surfing the internet, advertising is behind the corner and sometimes we do not even realize we are listening to it. We are bombarded by slogans and catchy phrases that catch our attention and make us customers of the product advertised in a way that is not direct but instead hidden and implicit. Without being aware of it, we buy products because when shopping, something triggered in our mind: a hidden input given by a catchy phrase or a picture in the advert we remember. This is in fact the power of advertising: keeping the customers’ memory alive on the product.

(Strauss and Frost, 1999) states that the Net’s big strength is direct response advertising where direct response leverages the Internet’s unique opportunity for two way communication with consumers. Placing advertising in this environment will grants advertises unique opportunity for in the element of interactivity. The interactive capabilities of ‘cyber ads’ offer key advantages for vendors to establish and maintain dialogues with customers