The Importance Of Online Shopping

Unlike Starbucks, Macy’s is not doing very well, as evidenced by the fact they announced last month the impeding closure of 68 stores (Peterson, 2017). The company has been struggling for a few years with the growth of the internet and online businesses such as Amazon making their brick and mortar stores impractical in modern times. While the number of stores may not seem like as much of a problem as it is, as other companies have had to close down more in recent years or go out of business in general, this is a symptom of larger problems in both the company and the industry.

Just in 2017, “there were nine bankruptcies…where more than 10 stores announced store closure” (Thompson). One of the main attributes that caused the fall of store closures is the rise of online sales in venues like Amazon or eBay. This phenomenon not only attracts US consumers, but it also has incentivized foreign shoppers, specifically those in Mexico and Canada, to purchase American goods on online platforms like Amazon.

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

In the world of commerce and retail today, there are a variety of retail stores that are all geared toward the customers who are interested in saving money and finding bargains on their daily purchases, as well as on some of their major purchases. Some of the retail stores that are in this category of low prices and discount prices are Big K-Mart, Wal-Mart, Inc., Fred’s Dollar Store, Family Dollar Store, and Ollie’s Bargain. Due to the increase in e-commerce and online purchases, several of these retail stores, such as Big K-Mart and Fred’s Dollar stores are closing in many areas of the country. Since there has been an increase in the demand for more sales and discounts by customers and there are less discounts stores available, retail stores

Online stores are growing in popularity and drawing attention. Because of this, other retail stores are losing that attention and business. Some major stores include Sears, Radio Shack, JCPenney, Macy’s, Payless ShoeSource, Dillards and more. These are called brick-and-mortar stores. According to www.merriam-webster.com the definition of a brick-and-mortar store is, “a traditional business serving customers in a building as contrasted to an online business” (Brick-and-mortar, n.d.). “It’s possible more than 8,600 brick-and-mortar stores will close their doors in 2017 (…) JCPenney announced plans to shutter 138 stores by July, Payless ShoeSource is closing hundreds of stores, and Macy's said it's shutting down 68 locations” (Wattles, 2017). What a shame to lose these resources and businesses, especially for those who support and appreciate the local retail option.

he retail industry is in the middle of an unprecedented economic crisis. All retailers are trying to figure out how to cut costs, retain customers, conserve cash and more importantly stay in business. Recently, the National Retail Federation (NRF) polled readers of its SmartBrief asking them what was on top of their mind. Loss Prevention (LP) came in second only to the overall economy! It is no surprise given that every dollar saved from retail shrink is a dollar added directly to the bottom-line. Looking back in history, we have seen tough times like these are conducive for higher shrink numbers. This is mainly due to retailers cutting down

Macy's Inc. is one of the nation's largest and well known department store chains. Started over 150 years ago, Macy's has continually generated excellent returns for its shareholders and employees. Currently, in the midst of a global recession, Macy's has generated huge profits with same store sales increasing 5.3% year to date. In 2012 same store sales increased 4.6% in the month of February alone (Macy's Inc., 2012). In fact, throughout the duration of 2012, Macy's is projecting even larger profits for its underlying business operations. Even though Macy's has experienced success with both its assortments and brand, its competitors haven't faired so well. Sears, due in part to part to a lackluster holiday season, has been forced to close nearly 120 locations to generate excess liquidity in an effort to shore up its balance sheet (Isidore, 2011).Other competitors who cater specifically to the middle class consumer have also lost significant amounts of market share as consumers trade down due to the economy. This performance is primarily due to the core functions and operations of the business. Planning, organizing, leading, and controlling. Macy's excels at these forms of management, which has allowed the company to perform at a higher level relative to its peers in the industry.

“Blank” Retails have been the leader department store in our city since 1930 and throughout the years we have gone through up and downs as an organization. unfortunately the latest competition has got the best of us, our sales have decrease dramatically and as we have feared and after giving it sometime and a lot of thought we are regretting to inform all of our loyal employees, that we have decided to go out of business we tried our best to prevent this from happening but the last day is expected to be January 1st 2017.We understand this news comes as a shock to everyone, but just like our employees have been extremely faithful and patient with us we would like to return the same treatment.

To emphasize the problems and solutions to dead malls, the author uses both informed predictions and ideas. Dery notes, “The Wall Street Journal…predicts that the dead mall body count will swell to more than 100 by the end of this year” (Dery, 2012, p. 1). This informed prediction portrays the increasing amount of failing malls. By commenting on this, Dery encourages a change in malls. The author suggests that new mall creators create a different plan, compared to the previous malls who have failed. It does not seem sensible to keep creating malls that are going to fail. In order to influence change, the author includes this piece of data. The author also includes a possible solution by

Best Buy, a familiar retailer in the technology world, is struggling to stay on top. Online and mass stores have cornered the market in terms of convenience, customer service and price matching. The recent closing of over two hundred stores alongside falling sales has experts predicting that the giant won’t be in business long. Using a results-only work environment (ROWE), Best Buy has removed the customer from the equation and forced many employees out. A marketing disaster, Best Buy must change its marketing strategy from sales-based to a customer-based to stay afloat.

It is my opinion that the available retail sales positions will be greatly at risk over the next twenty years due to workers being replaced with machinery, increasing competition from immigrants looking for jobs, and lower salaries because of increasing social security costs. Even in recent years the American news has covered the struggle of brick and mortar retail store’s ability to draw in customers with the increase of availability to buy items online. Businesses with physical locations constantly have to establish new tactics and enhance their emphasis on customer service in order to entice enough customers to purchase from their stores. Thus decreasing the need for retail sales positions. Robert Reich, in his article “Why the Rich Are Getting Richer and the Poor, Poorer”, also felt this was the case when describing the sinking of his figurative second boat carrying in-person servers.

The recent recession has hurt the entire retail market and regaining profits will be a constant challenge for the entire industry. In order to remain competitive, Ann Krill states,” value and versatility have become very important. She needs an incentive to shop.” (Hymowitz, 2012) Ms. Krill goes on to say,” I think in uncertain economic times, value becomes more important...” (Hymowitz, 2012)

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

The traditional retail market has been transformed by technological advances. The internet today has allowed consumers to purchase various products from home ranging from apparel to groceries. The online shopping market has grown significantly within the past decade, leading to many online e-commerce startups such as Amazon, eBay, and mobile start-ups such as Instacart. While e-commerce provides convenience for shopping, it has created major disruption to the traditional shopping industries. Traditional retailers have since faced bankruptcy due to their inability to compete with such start-ups. The traditional American toy store, Toys R Us, announced its state of bankruptcy just last month due to a significant decline in sales. More and more consumers are turning to online giants such as Amazon to purchase daily items as a result of convenience. According to the Washington Post, Toys R Us is just one of more than 300 retailers to file for bankruptcy this year, as Americans ditch the shopping mall in favor of their laptops, smartphones, and tablets (Bhattarai, 2017). Shopping which used to require walking or a vehicle trip to stores is no longer required for consumers with online shopping. Online shopping has appealed to consumers worldwide by encompassing the business aspect of service convenience which constitute saving time and/or effort (Jiang, Yang, and Jun, 2012). For consumers whom have busy lives and those whom are physically disabled, online shopping is a positive

Nowadays with the ever rapid development and increasing popularity of the information technology, shopping on the internet has been a fashion especially among the youngsters. But some people think brick and mortal stores are better than online stores. In my opinion, online shopping has more benefits in modern capitalist countries. Although traditional shopping can buy merchandise directly, online shopping is not only more convenient for people to buy it, but it is easier to compare goods than traditional shopping, and it also promotes economic development and promotes the development of other industries.