The Importance Of Outside And Non Associating Scientists With Recognition

Public relations serve many positive functions, to radio and television announcements of school closings and community events, they make us aware of what is happening around us. This type of public relations is needed and benefits the public without personal hidden agendas. However, there is a darker side to public relations that seeks manipulate an unsuspecting audience for their own personal gain. It is this type of public relations that the film Toxic Sludge is Good for You is unraveling. Through use of every kind of media communication and technology, public relations firms have set out to convince people that what they are saying is good for us (Toxic Sludge is Good For You [video file] Access to Restricted Library Resources, n.d.).

Luttrell, Regina. Public Relations Tactics. Dec2014, Vol. 21 Issue 12, p12-12. 3/4p. , Database: Corporate ResourceNet

This paper was prepared during the Spring Semester of 2016 for COMM 226-003 - Introduction to Public Relations.

-Research- As none of us are experts in the current subject matter, we will all have to spend additional research time to make sure we are on the same page, and we will make sure that our sources are established experts or can be verified by an authority in the market.

It is expected that science should give objective and reasonable explanations for any phenomena. However, every treatise is the result of thorough work of a scholar and obviously contains someone’s personal opinion, in other words, bias. Bias in general is described as the influence of one’s beliefs and attitudes on his actions and decisions (Greenwald & Krieger, 2006; Staats, 2016). The question is for what purpose is it done and how does it influence people’s perceptions?

Public Relations is the art and social science of studying trends, forecasting their impacts, analysis organisation leaders and applying planned sequencers of action which will assist both the organisation’s and the public attentiveness (Danny Moss, Dejan Vercic, Gary Warnaby, 2002).

A “Socio-scientific Issue (SSI) is a controversial social issue which relates to science. They are ill-structured, open-ended problems which have multiple solutions.”

In the video, their basic assertion was that they were going to use propaganda in order to manipulate their viewers and put out false news. In essence, they were taking advantage of their power and misleading their audience to believe that the information they were releasing was both credible and true. While they were misrepresenting what a public relations practitioner should be, they released false information by acting of advocacy. One example I remember from the video is when they spoke of video news releases. The public relations people would develop, write, and produce the video but it would be presented as facts/news. In the video, there was a woman who responded to the videos (commercials) the practitioners were making saying, “in fact

Public relations uses publicity and a variety of other tools-including special publications, participation in community activities, fund-raising, sponsorship of special events, and various public affairs activities-to enhance an organization's image.

“Socioscientific Issues (SSI) are controversial social issues which relate to science. They are ill-structured, open-ended problems which have multiple solutions.” - https://en.wikipedia.org/wiki/Socio-scientific_issues

According to Jane Johnston (2007), public relations is defined as “understanding and facilitating the needs of the various publics that surround and interact with an organisation or group”. Also, when it comes to the development of the public relations sphere, there were three crucial clarifications that were formed; controlling publics, responding to publics, and achieving mutually beneficial relationships among all publics (Bivins, 1993).

One of the best examples of this is the fracking industry. Corporations in the fracking industry are constantly funding and publishing research that shows that the issues that are usually associated with a fracking area and not a result of the fracking itself. One of the studies that I found on hydraulic fracturing stated in bold on the top of the article, “There have been confirmed cases of groundwater contamination in hydraulic fracturing in the at least 2 million wells fracked over the past 65+ years.” When I researched the impact of hydraulic fracturing in the EPA’s website I found that they stated, the “EPA found the hydraulic fracturing can impact drinking water resources.” This is a complete contraction to the other study that seemed to be funded by the fracking industry or a cooperation in that industry. The corporation is attempting to create the knowledge that hydraulic fracking does not impact the surrounding groundwater or drinking water, while the EPA (a more unbias source) disagrees with them. If the fracking corporation were able to win the public option with their studies the public would be much more receptive to the corporation installing new drilling operations in their community.

Social media has the opportunity to be innovative to public relations consultants, as they no longer need to rely on journalists to publish a client 's’ story to a wider targeted audience. Consultants now have the opportunity to use social media as their journalists and can control what and when the story is revealed to their audience. This paper will show how PR Consultants can use social media innovatively to counteract the issues client’s experience, by using the example of a client at risk of having their reputation damaged.

Over the period of time science has become a major part of everyones lives (directly or through its applications) and people tend to believe on anything by science. These also include critical areas like : Healthcare, Expert Testimony, Environmental Policies, Science Education. Hence people need to be protected from fraudulent science.

Public relations are the practice of distributing the information between an organisation or individual and the public. The aim of PR practitioners by the client is often is to persuade stakeholders, partners, employees, investors and most importantly, the public. The practitioner’s communication stance is reaching the individuals or organisation ultimate goal. However many can examine and scrutinize public relations ethics to assert a PR problem within the industry. All PR organisations and individuals have a code of ethics of which the professionals are expected to follow. Regardless of these guidelines, ethics in individual practices seem to prove continuous and consistent violation worldwide. The James Hardie Industry, a company that