The Importance Of Personal Branding

Branding is about establishing an image of how you would like to be seen and thought of by others. In business, for instance, those people are usually consumers. In other words, companies want clients to think of them in a positive light so they purchase their products.

According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

Remembering that a brand is more than simply a logo, this guide is offered to help you understand and develop not merely a symbolic brand, but rather a living brand that is

It is no longer reserved for media or political celebrities. Personal branding is becoming one of the essential aspects of your life. Whether you are seeking a job or giving one, personal branding has become the key element that either your potential employer or the employee will want to know about you. Whether you are aware of it or not, you have your personal branding. To make it worse, if you are not deliberately building yours, the world out there is busy branding you. It is, therefore, paramount that you take your time in branding yourself for a successful career and a profession. The following list of books will assist you in raising the value of the most valuable brand in the world, Your Brand! "The Psychology of Persuasion" by Robert B. Cialdini

Personal branding is a concept that is geared for all people.  It is not just for famous people. Suze Orman started off like a normal person, but now she carries a strong name brand.  A simple person who wants to be successful and start branding their name.  Years later, they  may become a normal brand name in someone household.   The high increase in online searches and social media platform, personal branding, is relevant. According to Cohen (2014), personal branding is a necessity and marketers need to learn to understand branding.   Cohen (2014) stated personal branding  is required to establishing a good reputation with the consumers, with a good reputation that will be credibility, and personal branding is about enhancing longevity.   This paper will discuss what is needed in personal branding to be successful and why personal branding is important.

Branding is one of the most important aspects of any business structure. Your brand is meant to increase the competiveness against your company. “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates

When it comes to your business persona, your brand identity must match it. It's not good enough for you to do business well. It's not even good enough for you to deliver an excellent product or service. Your personal brand, that is what other people think of you, and your business persona must match.

When you are lacking in a personal brand, you'll find your self-confidence is hindered and you are passed over for opportunities in your personal life and career. Make certain your image is consistent with who you are. To do so, you need to make certain you are projecting your authentic self at all times, highlighting those qualities that allow you to differentiate yourself from others and develop an image that reflects your purpose, value and goals.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

Basically, branding is a philosophical expression of the human condition. It is about belonging/attachment. Belonging to a tribe, to a religion, to a family and to a product. The Branding establishes a sense of attachment. It has this function for both the people who are part of the same group and also for the people who don’t belong. The origins of branding are basically related to the nature of the human condition. A tribe is a brand—religion is a brand. When it shows itself in a modern, fashionable form, you are expected statingbranding that began in the 19th century. It was basically affiliation with fast-moving consumer goods. But that is a distortion of what branding is. That type of branding is a manifestation of differentiation. It’s a differentiation of onefast-moving consumer product from another. Brands are a direct consequence of the strategy of market segmentation and differentiation.

“Whether you use your personal brand to consult, freelance, or drive more traffic and trust to your company, it 's vitally important to establish one to stay competitive” (Demers, 2014). For

Rucci et al. (1997), in their research work demonstrates the formation of an employer brand that leads to improved level of employee

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

A survey conducted by Hewitt Associates reveals that more companies are now focusing on employer branding to “attract employees” and keep them engaged. There is a direct correlation between an effective employer brand and achieving business success. It helps in retaining current employees, increasing employee satisfaction, attracting job candidates, and motivating employees in their work, which leads to excellent business gains. The purpose is to use the internal brand as the seedbed for aligning their people programmes to deliver significantly improved business results.