The Importance Of Personal Information

Social networking connects individuals, businesses and organizations. “Social networks are the foundation of the social media because every form of social media is based on participation from a community of members” (Tuten, 2015, pg. 142). Social networking has a major impact on an organization’s marketing, products and or services. It provides the opportunity to expand businesses and communicate with their potential and current clients. Facebook, Instagram, Twitter and Pinterest are the top four social media platforms used in order to market organizations, their products or services.

Overall, social media can be an enjoyable and valuable tool, which allows you to catch up with a childhood friend, endorse their business, and acquire news faster. When you become an adult and graduate from high school or college, people like to reminisce about the glory days. Thanks to social networks like Facebook and Classmates.com, you can connect with your childhood friends and see what they are up to now. If you are planning your high school reunion, social network websites like Facebook, you can plan and invite people from Facebook to come instead of collecting new contact information. In addition, companies who use a social network can promote their business and attract more consumers to sell the product. Big business like Wal-Mart and Target can use the social networks to tell consumers what is on sale that week and offer coupons to help save money. Business can also use the social networks, like Facebook who offer companies to promote their page for a fee, and place advertisements on

It has recently come to my attention that Target Co. utilizes data mining to extract a wide spectrum of information about its customers by accumulating, analyzing and storing data about customer purchases. While I understand that this practice enables Target Co. to simultaneously deliver individually targeted advertisements across its diverse customer groupings, thereby increasing the potential for sales and improving customer retention, I also understand that large amounts of data unearthed by data mining can be manipulated to uncover hidden purchasing patterns to predict and shape future purchase decisions. Therefore, although there are significant benefits to using data mining, there are also serious costs associated with data mining that

America today rivals George Orwell’s 1984 society through the National Security Agency’s global surveillance programs such as Prism, XKeyscore, and Dishfire. Surveillance programs, led by the NSA, are all used to clandestinely collect electronic data from all internet and phone users throughout the world. These programs came about after the Patriot Act of 2001. This act was put in place to help protect the American people from terrorist groups after the atrocities seen on 9/11. Originally drafted to protect the people, the Patriot Act was soon taken advantage of by the NSA. These programs should be heavily restricted because they disregard personal privacy, do not properly protect the information they are taking, and, lastly, are unconstitutional.

For many years, advertisers had tried to find out an efficient way to understand their target markets and the customers. Before the age of information system, it was difficult to track their customers efficiently, and therefore they were like swimming in the dark when they dealt with the customers. They could only make the very broad target customers and send them advertisements through newspapers, television, magazines, or other media. However, this traditional method of sending advertisements to everybody that the companies could reach was not working well, since it ignored the demands of the receivers. However, along with data mining, it brings a business revolution to the whole world.

The Health Information Privacy Bill of Rights, developed with the American Psychoanalytic Association, comes at a critical time when, with the nationwide implementation of Electronic Health Records (EHRs) and Health Information Exchanges (HIEs), the issue of patient privacy is more important than ever. With the advent of electronic records, it has been pointed out that it’s possible to improperly disclose identifiable electronic health information of millions of patients almost instantly.

In this article How Does Target Know so Much about Its Customers? Utilizing Customer Analytics to Make Marketing Decisions, the authors describe the kinds of data needed to recognize changes in a consumer’s habits, privacy concerns that occur when data mining, and marketing decisions made from the information. Whenever shoppers make a purchase or browse their Web site, Target gathers customer information, analyzes it, and might sell the data to other businesses. In fact, all three authors explained, “Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase revenue.”(Corrigan, Craciun, Powell 159). Along with other stores, Target has created a

In his October 2014 TEDGlobal speech, “Why Privacy Matter?”, Glenn Greenwald argues the importance of privacy and how people constantly crave for privacy. He references Edward Snowden’s leaked archives as well as two well-known CEOs, Eric Schmidt and Mark Zuckerberg, to support his argument. The purpose of his speech was to inform and persuade his audience how privacy still matters and those who say otherwise are lying. Greenwald gave an emotional appeal to successfully reach out to the audience and persuade them. However, Greenwald’s ability to build credibility and ethos was weak and therefore, impacted his argument.

Fortunately, I have never been notified that my personal information had been compromised. It is my belief that the corporations or agencies that at one point or another asked for our personal information, are responsible for keeping it secure. For this reason, I think the database owners should pay a fine and should be responsible for the damages. If there is significant proof that they were responsible for these damages. Currently, I’m not aware of any databases being compromised.

In this article How Does Target Know so Much about Its Customers? Utilizing Customer Analytics to Make Marketing Decisions, authors describe data mining program, types of data needed to identify changes in consumer behavior, privacy issues that arise with data mining, and customer analytics support marketing decisions. Target customer behavior is tracked, analyzed, and possibly shared with other business, whenever shoppers make a purchase or browse on its Web site. In fact, all three authors enlightened, “Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase revenue ”(Corrigan, Craciun, Powell 159). Target

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Personal data is quickly becoming a commodity in today's high technology world. This information is used by banks, investment and brokerage companies, credit card merchants, government agencies (local, state and federal), and consumer product-based companies. Most people probably don't realize the amount of information that's shared between companies, or how often it's done. Many companies sell and share customer data to help sell products and find out what new products they should produce. Other uses include gathering information about inventory levels to help better determine what types of products are bought at which store, when and how often. This can be used for inventory and production, to make sure that the store (or

According to Forbes, there are about 1 billion social media accounts all over the world, these accounts makes almost all of the countries of the world connected with each other.Social media is a very common in today’s modern world, social media is considered to be one of humanity’s greatest achievements and accomplishments. Never before humans were connected to each other as in today’s world. and almost everybody has a Facebook account, there are about 500 million Facebook accounts. Facebook allow its users to chat with each other, to see each other’s pictures, and to comment on any post. Which is very useful in the business and marketing world.

Today’s society is becoming a very dangerous and a harmful situation for adults and children due to personal information becoming exposed to the public for anyone’s eyes to see. There are people who post their entire lives on Snapchat, Instagram, and many other social media outlets. What are the consequences that portray in the condition that one displays too much information on social media, which can potentially be horrific to oneself? What occurs conceding that one has personal information on social media such as scammers, stalker, and thieves have easy access to that information which they will use against that individual? In the case that a scammer finds personal identity information, they will not stop until they get everything that they can steal from that person. In the case that a stalker finds personal information, they will not stop until they track that person down to get whatever the stalker intends to get. Sadly, it is the truth. Granted, a thief sees photos from a social media outlet of one’s beautiful house, they will want to rob that house. So, they will find accessibility to track when that person does leave their house. Nonetheless, the internet has expanded so roughly that it causes an abundant amount of harassment by having the ability to access everyone’s personal information. In addition, when it comes to broadcasting personal information, one does not have the ability to take off what is already on the internet what had already been posted. Publishing too much information, it can cause long-lasting harm to many.