The Importance Of Print Media Advertising

Print advertisement is the use of curious looking visuals that are used to try and sell the products to the intended audience. The image is used to grab the attention of the audience. The picture that is used must look impressive enough to keep the readers attention.

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

There are some advertisers, marketing personnel, and business owners who argue the fact that other strategies still work. They claim that not only do other strategies work, there are ethical issues that may arise. Their arguments do not pose a threat to my position. Based on my experience, evidence and research, mobile and social media advertising can effectively serve as a companies only form of advertising. There are plenty of unforeseen circumstances and ethical issues that surface when dealing with business and commerce. Look at what happened to the multi-billion dollar corporation Target Inc. They had a massive data breach that compromised $40 million consumers credit card and personal information (Reuters, 2015). I would say that was

The threat of bankruptcy has not subsided. First, even though digital advertising has been increasing, it is still failing to offset declining print advertising revenue. Print advertising has been decreasing since 2005. Reduced copies of the Times and a shift away from advertising budgets in print have been major causes of lost revenue. Second, competition from online media providers such as Huffington Post and BuzzFeed have been an obstacle the NYT has failed to overcome. Additionally, the use of mobile devices has decreased the need for print newspaper.

While advertisements in the paper do not get seen by nearly as many people as they used to, there are still a few people who pick up a newspaper every once in a while. In certain cases, a simple paper ad can help draw in more customers, but nowadays, it is usually not worth it.

In 2010 the ad revenue made by online news outlets surpassed that of print news, and this change is still gaining momentum, with some experts predicting that print media will cease to exist by 2050.

This means that the potential client is very attentive when listening to the radio or watching TV, and when reading a newspaper or magazine, which is also another advertising tool that is very powerful. During this time all the attention is on a show and when an advertisement runs, the same attention is maintained hence successful receipt of the message. Lastly, advertising through media gives one an opportunity to be creative and give his or her business personality and an appeal that will draw customers to the business and maintain those that are already there.

The Trade Show Association survey states the highest-ranking places to use company resources for advertising are billboards at 87%, newspapers at 80%, and radio at 78%. The most effective forms of advertising are Television at 6.83%, online or

Advertisements: this is a common way of advertising that has many forms. It could be billboards, magazine posters in magazines or newspapers to mention a few.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

• The TV advertising gives you the ability to communicate with a local public, national and even international. This is done in only a short time.

Print media contain materials that are available to us in printed form and which we can carry with ourselves or we can simply say they are portable. The major types of print media are books, magazines, newspaper, newsletters, posters, brochures and others. Print media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically said, words printed with

The economic downturn has thrown up a challenge and an opportunity for the print media to transform itself.

As with all advertising media, newspaper advertising has various strengths and limitations. The strengths are as follows:

This report presents the research, findings and recommendations resulting from the research, “IMPACT OF PRINT MEDIA ON CONSUMER BUYING BEHAVIOUR”, supported by Prof. Gazala Y. Ashraf and authored by the Dean. The objective was to compile and synthesize information on the status of Consumer perception. In so doing, it lays the foundation for the development of print media management decision support system that will facilitate scientifically sound decision making. The involvement in this project reflects its long-term interest print media activities consistent with its mandate to “promote the orderly, integrated and comprehensive development, use and conservation of the