The Importance Of Public Diplomacy

Today, it is without a doubt that public communication is at the heart of our economy, our politics and our society. It is being used in different aspects of society - studios use it to advertise their films. Advocates use it to encourage social causes. The businessmen use it to furnish their image. Politicians use it, for them to get elected. It is a field constructed on various ideas and images, many information and persuasion, tactics and strategy. There is no product or policy that will ever succeed without a clever message that targets the right audience or people in innovative and creative ways. To communicate strategically is one of today’s ability to communicate and what our programs are all about. Therefore, public communications

Diplomatic is the process of building relationships with other countries and foreign elements in order to facilitate the advancement of US values. The diplomatic element of US National Power, can be one of the most powerful tools that the US will use. These interests include the recognition and non-recognition of states, and the UN veto power.

Perhaps no one has had a greater impact in the field of public relations as Edward Bernays. He was named one of the 20th century most influential people by LIFE magazine, yet most people don’t even know his name. Known as the “father of public relations”, Bernays was born in Austria in 1891, but his family moved to New York when he was one year old. He would go on to graduate from Cornell with a degree in agriculture, but instead of becoming a farmer he decided on becoming a journalist. During World War 1 he helped the Woodrow Wilson administration to promote the idea that US efforts would bring democracy to Europe. It was during this period that Bernays began to understand the power of propaganda and wondered if it could be used just as effective

In chapter two Stephen McGlinchey explains what is diplomacy and how it helps countries. He defines diplomacy as “the process between actors” which means representatives from each country get together to achieve a common goal in a peaceful way. The authors also explained foreign policy which is when two states come together to see how they can achieve a common goal. This is where diplomacy lets the two countries meet and reach agreements in a peaceful manner. The author goes on to talk about how diplomacy has worked in the past such as with the Cuban Missile Crisis. Diplomacy can help states in various ways such as negotiation, preventing wars, and establishing a relationship with another state. One modern day example is the United States

diplomats and other government officials, whether they work at home or abroad, are the people that make diplomacy work. A basic foreign policy goal is to see that the people who work to benefit the United States are given the continued support and protection they need. Diplomats stationed in places where there are conflicts, such as the Middle East, Africa and South America depend on foreign policy to help them do their job and improve relations and terms with the countries in which they are stationed.

The relationship between the United States and Turkey since the 1991 Gulf War can be described as a ?you scratch my back I?ll scratch yours? situation.? Turkey still plays a crucial role in U.S. foreign policy; however, the relationship has been strained during the interwar years.? According to Michelle Ciarrocca, the U.S. needs to treat modern Turkey as a part of the ?New Europe? (ibid).? ?New Europe? includes the members of NATO in the eastern parts of Europe (ibid).? This area is becoming increasingly important to the U.S. because of its strategic location near both the Middle East and Russia (ibid).? For this reason, The United States has struggled to build a working relationship with Turkey.? However, this relationship is not always ideal for both

Rather, we must send the message that we have something to contribute to the world, such as Sovereignty. Investing into programs for more public diplomacy such as cultural exchanges are an important element in producing soft power. The most valuable resources we have for soft power is our culture, political values, and foreign policies (Nye 96). Demonstrating all of these help to promote our influence among the countries that also share similar culture and values. This could mean cementing our position within the European Union to become an important figure within our region, but also with other states including the United States, creating a powerful

The key to achieving one’s own goals is to understand the objectives and aims of all parties involved - whether that be of the largest player or the smallest grassroots individual. This can be achieved through pro-activeness, new and innovative engagement and attempting to undertake tasks positively. Through my experiences at university in an academic sense based around my course of Politics and International Relations coupled with the experiences I have gained in my work placements with MPs, a charity and a government department, I have come to realise the importance of public affairs. Public affairs drives not only the perception of an entity but also the ability with which a government, organisation, or individual can proactively and positively

In the field of International relations, one of the most important instruments is referred to as Diplomacy. Diplomacy according to various scholars is extremely important in the process of implementing a country’s foreign policy and its various objectives in the international community. Some scholars describe diplomacy as a communication process between international actors that seek through negotiation to resolve certain issues and also to push their foreign policy objectives. Research states that the act of conducting negotiations between two people or two nations at a large scope is essential to the upkeep of international affairs. Without diplomacy, some scholars state that much of the world’s affairs would be abolished. Institutions like international organizations would not be possible, and above all the world would be at a constant state of war. Scholars of international relations state that it is due to diplomacy that the majority of states exist in harmony. Diplomacy is split into two types of diplomacy, which are referred to as Traditional Diplomacy and New Diplomacy. Traditional Diplomacy refers to the diplomatic process only being conducted by Monarchs (kings and queens) and was seen as a process of pushing their own individual gains and was normally conducted in secret. New Diplomacy called for the diplomatic process to be more open, it involved government and non-government actors, unlike in traditional diplomacy which only involved government actors such as

Bennis presentation was comprised of ideas that presented that the constant fight against terrorism is the result of ineffective policies, where the government is heavily focused in continuing investing financial and military power to only lessen the problem and affect innocent people. Whereas the creation of policies focused on diplomacy could offer a better outcome towards facing the root of the cause of the problems that people in the Middle East are fighting for and are whiling to die for. Ms. Bennis suggested that “The current American diplomacy needs to be more inclusive, all groups fighting for their rights should be included in the efforts of diplomacy”. That is an idea that would recognize that people are fighting for their own beliefs in the same way America is protecting its own beliefs by investing in its military that in many ways has ensured the safety of America, and it has brought scientific and technological advances that has helped the country to maintain its superiority. On the other hand on the issue of diplomacy, America has not made great advances or improve the development of all-inclusive diplomatic relations that could lead to better

This chapter gives us short overview of history of diplomacy, how it developed, what was at the core beginning and what influenced it most.

Due to the world's rapid change through advanced technology public relation became more and more a global activity. Nowadays it is one of the fastest-growing

I have always wondered about the affairs between states and political strategies the states apply to determine their relations. My interest and curiosity in affairs between states and their designated policies to determine their affairs became more obvious when I was at high school. I started to read about political history, specifically; political history of Europe between 16th – 20th centuries. Events like Thirty Years War, Treaty of Westphalia, French Revolution, First and Second World Wars in Europe, which shaped today’s international system in many ways, developed my interest in International Politics and their effects to the societies. Throughout high school years, In addition to my readings on European political history; my country, Turkey’s foreign policy influenced me to study on it. Turkey’s geostrategic position is unique and worthy to study. By security perspective, economically and politically stable Turkey is vital for the stability of the Middle East and Caucasus. Also important for the security of EU. By economic point of view, developing energy projects such as; TANAP (Trans Anatolian Natural Gas Pipeline Project), which will be passing through Turkey and existing energy projects such as; Baku-Tbilisi-Ceyhan pipeline, which is passing through Turkey, are important for energy distribution to Europe. Furthermore, Turkey can play an important role to enhance commercial and economic

Human relations refers to everything we do with, for, and to each other as citizens and as human beings (Dempsey, 2014, pg. 330). An example is officers integrating ongoing training initiatives for departments to establish respect within communities, regardless of color, ethnicity, economic status or sexual orientation. Public relations is a strategic communication process that builds strong relationships between the public and organizations. The public relations approach reflects efforts to improve the public’s perception of the police, by informing the public why departments and officers do what they do and enhancing their public image as first responders and community helpers. Community relations really ties both human relations and public relations together. “Communities rely on police departments to "protect and serve" and the police, in turn, rely on community support and cooperation, but the relationship is not always harmonious” (RAND, 2017). They could be either negative or positive, depending on the type of interaction. An example of this is by taking active interests in the community problems, participating in local government, or simply going to youth activities such as middle/high school events. Involvement in community programs and neighborhood projects can bring the citizens together with police by creating a purpose to build unity and show a more personable side of the police.

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.