The Importance Of Public Service Announcements

Each day in the United States, 8 people on average are killed in a distracted driving related accident (Centers for Disease Control and Prevention, 2016). Distracted driving can constitute anything from talking on the phone to reaching for a fallen object while driving. One way people have been fighting to combat the deadliness of distracted driving is through PSAs. PSAs are Public Service Announcements, like commercials, that warn people of dangerous activities and heighten their awareness of a problem. Even if people think no one pays attention to PSAs, if even one person saw and understood a PSA, it would make a difference. PSAs are an important part of the prevention of distracted driving because it heightens peoples' awareness of the

Specific Purpose: To persuade my audience to avoid texting while driving so they will not get injured or injury someone else.

Many teens, so-called “younger generation”, seem too connected to their phones and have begun to text and drive. According to Sherry Turkle, “Roman, eighteen, admits that he texts while driving and he is not going to stop. ‘I know I should, but it is not going to happen. If I get a Facebook message or something posted on my wall, I have to see it. I have to” (Turkle 429). Even though teens know that they are doing something wrong, they still do it because they think nothing will happen. Just because we have not experienced accidents, does not mean it will not happen. Just think of all the people who have said the same thing. They think accidents are a world away from their own reality. No one seems to think about what can happen to other people as well as themselves. Everyone should think of others because just a little glance on your

A Public Service Announcement (PSA) can help reduce the number of distracted driving accidents by explaining the horrible effects of distracted driving and the best ways to prevent distracted driving. Currently, the main source of distracted driving is cell phones. Cell phones cause a person to text, call, and use social media while driving; all factors that can be a deadly distraction while driving. A cell phone causes much distraction for the driver and may cause the driver to have a car crash that not only affects themselves, but also the surrounding people. As a community, we should be educating people about distracted driving in order to prevent the problem and decrease the number of accidents. Public Service Announcements are important as they provide people with evidence, resources to limit distraction while driving, and helpful/important information. Teenagers, children, and even adults will be able to be informed. Even though educating people through a Public Service Announcement is important, it might not be viewed by most people and will not be effective towards the younger viewers. Teenagers and even adults might dismiss a Public Service Announcement because the announcement does not grab their attention or because the person might not care.

Texting and driving are activities that separately are indispensable in everyday life, but together represent one of the greatest dangers society faces on a daily basis, from the moment the car starts and transits to the desired destination. It is so easy to look at the phone while driving! Everyone justifies themselves, “it’s just a second”, but everyone also knows, that only takes a second to have a fatal accident. This is why there is the need to raise public awareness and campaigning as in the Public Service Announcement, “Don’t text and drive”, produced and air on TV by News Channel 6 ABC, where the Pathos appeal in the most powerful rhetorical device used in the PSA and Logos and Ethos are also visible, but they are inferred rather than directly enlisted.

Simply putting down your phone and paying attention to the road is a decision that not only could save the life of a driver but could save a whole family and community a whole lot of hurt. At any given time during the day approximately 800,000 people across the United States are on their phone while driving, which explains why texting is the number one distraction for teens across the country (Don’t Text and Drive-Volunteer Society of America). However, we can change this. Educating teens about the true risks of texting and driving just might save a life. Any text can

Many people have lost their lives on the road and caused other’s deaths because they were distracted with doing something while driving. In 2012, 3,328 people were killed in distraction-related crashes (“Statistics on Texting & Cell Phone Use While Driving” n.d.). Distractions while driving that result in these accidents include texting/making a call or becoming intoxicated and having high blood alcohol concentration. Many laws have been brought forth to help regulate the amount of people drinking while driving and using a cell phone while driving. Not only do people put their own lives in danger, they are also putting other’s lives in danger. People who take part in these distractions are not being responsible when making these rash decisions while driving and creating a hazardous environment for those around them.

Being the cause of a cell phone related accident can leave a person unable to handle the consequences of their actions. There is great concern regarding the dangers of distracted driving. This is made evident by legislation that has been put in place in the United States. According to the U.S. Department of Transportation (2011), nationwide, 34 states, the District of Columbia, and Guam have enacted texting bans. Current data from the National Safety Council (2010) suggest that each year, at least 1.6 million traffic accidents (28% of all crashes) in the United States are caused by drivers talking on cell phones or texting. The U.S. Department of Transportation (2011) states that nine states, the District of Columbia, and

Copeland’s article about teen driving claims that teens know the consequences of distracted driving. However, they continue to use their phones and participate in such behaviors. Copeland states that most

Every American in the U.S has an addiction of being on a phone while driving. The Public Service Announcement (PSA), “The Danger of Texting & Driving” presents an American teenager texting and driving. This PSA shows and explains what can happen when a person is in a vehicle and on a mobile device. As mentioned previously this video demonstrates what consequences can happen as a result of any American simply looking at his or her phone while driving. However, this short video also can teach and demonstrate why anyone should not get on anything that will cause a distraction to the person who is operating the vehicle. In the PSA, “The Danger of Texting and Driving” filmed by Blue Lobster Productions, the video uses pathos which overshadows both ethos and logos regarding the subject of texting and driving.

In 2011 alone, 1.3 million car crashes involved the driver being distracted because they were using their phone. This is a shocking statistic and what’s even more frightening is that even though it is a big problem, people continue to drive while distracted. There are plenty of methods that the public has tried for these distracted drivers to stop. One way is through a PSA, or a Public Service Announcement. PSAs are just what it sounds like. They notify the public about a certain topic that is critical to be heard. Even though PSA’s are have not been proven to be helpful according to recent statistics, I believe that it is just a good method that takes time.

According to kelly (2012), about “six billion messages are sent a day and over 2.2 trillion in the US, (Kelly, 2012). The worst violators are high school seniors, 58% have said they have texted while they were driving within the month before the study (Bratsis,2013).” That is a lot of teens that are texting nowadays. The majority of teenagers argue that “texting and driving is a “common” thing to do.” but when not only their lives but also other

According to the National Center for Health Statistics, motor vehicle accidents are the leading cause of teen fatalities. Teens, mainly, don’t always see the risk of being distracted while driving, but can you imagine your world changing in a complete second due to someone being on their phone while driving? SummerBreak, a channel on YouTube sponsored by AT&T, brought in people to interview with the intent of talking about texting and driving, or distracted driving in general. Throughout the interview titled “Wait for it… this could save your life” the goal is to have the audience change the way they think about distracted driving, with the hope that it would prevent it from happening. The use of emotions, shift of the mood, as well as the

“In a split second you could ruin your future, injure or kill others, and tear a hole in the heart of everyone who loves you,” (Heit). This specific quote shows how the results of distracted driving not only affects you, but also those around you. Distracted driving has been a serious concern for many years. This subject has been an issue because of the dangers it brings to the safety of others. One major type of distracted driving includes texting and driving. which is becoming more popular in today’s society because many have cell phones. Another type of distracted driving is drinking and driving, this continues to stay a topic for many years. Although drinking and driving and texting and driving carry many similarities with the

Celebrity endorsements are one of the most famous methods of marketing used today. Celebrity endorsers are being used in about 25% of all the advertisements that we can see on the television. Marketers are investing large sums of money to have a contract with the celebrities as they believe that celebrities can affect the chances of success of a product. (Erica Weintraub Austina*, 2008) Kiakati