The Importance Of Qualitative Methodologies In Visual Communication

937 Words4 Pages
To test the research question, “how can the elements of art (line, shape, form, space, texture, value, and color) applied to mixed media drawings in visual communication be used strategically to teach the public about the ecological functions of a designed landscape?” different methodologies must be used to collect data. In this proposal I have picked several different methodologies most of which are qualitative that would effectively answer the question. I choses to use qualitative methodologies because the question focuses on what humans perceive. Qualitative data would have more meaning than quotative data. These methodologies are basic qualitative research, narrative inquiries, and case studies. By using a case study and qualitative research I will be able to learn if the public can understand a project better through my approach to graphic communication. To test the research question, I would pick one case study and learn about the project until I fully understand how it works. The study of the site involves performing research, site inventory, site analysis, mapping, measuring, and observation. Possible case studies include Alumnae Valley Restoration at Wellesley College, Wellesley, MA by MVVA, the Meadow at Kansas State University, Old Stadium Green Roof at Kanas State University, Engineering rain garden at Kansas State University, Citygarden in St. Louis Missouri by Nelson Byrd Woltz Landscape Architects, and Greensburg, Kansas sustainable plan. I have tried to pick
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