The Importance Of Qualitative Research

Qualitative research is subjective data and is often used in the social sciences (Sarantakos 2013, p. 48). Qualitative research is devoted to gathering facts, this can be completed through personal experiences, behaviours, and observations (Sarantakos 2013, p. 46). The purpose of qualitative research is to gather an in depth understanding of human behaviour and the explanations for the behaviour (Martijn & Sharpe 2006, p. 1). An issue with only using a qualitative method is efficacy, qualitative studies cannot address relationships between variables with the degree of accuracy that is required to establish social trends (Sarantakos 2013, p. 46).

Qualitative research is subject to judgments about the data and synthesizes the findings using specialized approaches such as experimental or non-experimental. Researchers often opt to use non-experimental approaches in studies using surveys, interviews, observations, and case studies. Even though an experimental approach is appropriate in quantitative research, it further enables researchers to find answers and collect data (Bagozzi & Yi, 2012). This approach is unique in its hypotheses and the study of behavior, making it valid and reliable.

Qualitative research focuses on exploratory research that looks at personal opinions, motivations, and emotions behind the information gathered. Qualitative research helps give insight into understanding the deeper meaning and answering the why and how behind the research. When conducting qualitative research one must first decide on a sample selection, which means picking a target population, community, or study area to obtain information from. Qualitative data collection is usually left open-ended using methods such as interviews, observations, focus groups, case studies, and assessments to produce common themes during data analysis (Yates & Leggett, 2016). There are two different kinds of data analysis, inductive and deductive. “Inductive analysis involves discovering patterns, themes, and categories in one’s data, whereas deductive analysis begins

Data collection and measure. The method of data collection for this qualitative research was narrative paradigm. Locsin, Kongsuwan & Nambozi (2009) asked each participant three questions in order to obtain written narratives of their experience. Even though this method

Qualitative research involves the studied use and collection of variety of empirical materials-case study; personal experience; introspection; life story; interview; artifacts; cultural texts and productions; observational, historical, interactional, and visual text - that describe routine and problematic moments and meaning in individuals’ life.

Qualitative research is the most essential aspect in the pharmaceutical industry. This research technique provides researchers such valuable information to analyze and making some conclusions about those information that they have collected. Equally, qualitative research focuses on the insights of participants about their interactions, feelings, and thoughts about the product, or service that the researcher intends to implement during the experiment. Data collection, extraction, and analysis are the most useful information to support the researcher gathers data to make sound judgements on the outcomes.

Qualitative research is a broad term for exploratory methodologies described as ethnographic, anthropological, naturalistic, field or participant observation research. It addresses the significance of looking at variables in the natural setting in which they are found in research. Relations between variables are essential parts of the research. Detailed data is collected through open ended questions from the respondents. The interviewer is a fundamental part of the research (Jacob, 1988).

“Qualitative research is an umbrella term for an array of attitudes towards and strategies for conducting inquiry that are aimed at discovering how human beings understand, experience, interpret, and produce the social world.” (Sandelowski, 2004, p.893).

In addition, qualitative research is essentially an exploratory research method. This methodology is employed to attain an insight of fundamental reasons, viewpoints, and motivations. This particular research method offers discernments into the problem or aids to cultivate concepts or hypotheses for prospective quantitative research (Crowther and Lancaster, 2012). Qualitative research is also utilized to discover inclinations in opinions and views, and delve profounder into the problem. On the other hand, quantitative research is employed to measure and quantify the problem in the manner of creating numerical data or data that can be converted into practical or functional statistics. This method of research is utilized to quantify approaches, points of view, conducts, and other well-defined variables (Crowther and Lancaster, 2012). More so quantitative research methods take a broad view of results from a larger sample population. In addition, this research methodology makes use of data that is quantifiable to convey facts and discover different patterns in research (Crowther and Lancaster,

In the field of educational research, qualitative and quantitative research both play important roles in investigating educational problems. Due to different foci of these two research methods, quantitative research relies on statistical analysis and standardized measurements (Patton, 2015), while qualitative research highly focuses on studying personal experience, perception, and understanding in a natural setting (Stake, 2010; Glesne, 2016; Gerber, Abrams, Curwood, & Magnifico, 2016), which indicates the important role of each participant’s perspective in discovering problems and addressing research questions. Usually, the purpose of a qualitative research is not mainly about drawing a conclusion about the causality or generalization, but about gaining in-depth information about a specific participant or situation (Patton, 2015). Because individuals are different, it is crucial to listen to their diverse voices and stories to better interpret a problem or a situation. In terms of the necessity of using qualitative inquiry to describe and examine research problems, it is needed to understand qualitative research and learn about how to conduct a qualitative research. In order to better comprehend the qualitative research, the author will compare and contrast multiple perspectives from different qualitative research experts. Therefore, the purpose of this paper is to discuss different perspectives about what is qualitative research and how to conduct a qualitative research

Qualitative research is used in many different aspects of research. In this instance qualitative research will be used in nursing practice comparing hand washing and hand sanitizing. There are many designs in qualitative research such as Ethnography, Narrative, Phenomenological, Grounded theory, and Case study. Each contributes something differently and depending upon the study depends with design is chosen. The author will be analyzing and investigating a qualitative study that has been conducted on comparing handwashing and hand sanitizers in community areas.

Qualitative research is the study of how people make sense of things. According to Berg and Lune (2012), qualitative researchers aim to investigate the qualities of experiences that people have, while gathering an in-depth understanding of human behavior and the reasons behind it. In other words, qualitative researchers examine the underlying meanings, patterns, and relationships of social phenomena in order to describe people’s experiences and perceptions. Furthermore, there are

There are many different definitions of qualitative research; one definition that defines it well is; “a means for exploring and understanding the meaning individuals or groups ascribe to a social or human problem. The process of research involves emerging questions and procedures, data typically collected in the participant’s setting.” (Creswell, J. 2009)

Qualitative and qualitative analysis has been adopted since time immemorial in providing relevance to data. By description, a quantitative research employs numerical data to quantify the adversity of a situation; thus, it addresses "effect" (Jonassen, 2008). The quantitative analysis involves the use of scientific methods and statistical computations to transform data into a format that is easy to interpret (Polit, & Beck, 2017). On the other hand, a qualitative study seeks to identify explanations for a given situation under review; so, it answers the question "why" (Jonassen, 2008). Qualitative data is mainly concerned data that cannot be measured or quantified and is prone to many variables (Polit, & Beck, 2017). A mixture of the

Qualitative research is an approach that does not rely on proving a theory, a set of variables, or running an experiment. Rather, a qualitative research approach allows for exploring and understanding meaning individuals or groups ascribe to a social or human problem. A qualitative approach allows for meaning and explanations to develop through, interviews, review of artifacts, and observations (Neuman, 2002).