The Importance Of Save Crisis Management Teams ( Cmt )

800 Words Aug 7th, 2015 4 Pages
communications “best practices” and can be divided into three phrases: (1) pre-crisis, (2) crisis response, and (3) post crisis.
Pre-crisis Best Practices
The first set of crisis communication best practices, pre-crisis, focuses on prevention—the act of “seeking to reduce known risks that could lead to a crisis”—and preparation—the act of creating training, and testing a crisis management plan and crisis management team (Coombs, 2007). Crisis management plans (CMP) are reference tools (i.e. key contacts information, crisis step reminders, forms, etc.) that save crisis management teams (CMT)—pre-selected members of an organization—time during a crisis. Once created, CMPs enable an organization to react quicker and more efficiently to a crisis. Common members of an organization’s CMT include, but are not limited to: an organization’s CEO, Chief of Public Relations, Vice President, Social Media Manager, legal counsel and Senior Manager in charge of the area involved in the crisis. Collectively, these members will work together to enact the organization’s crisis management plan “in order to facilitate an effective organizational response” (Coombs, 2007a). The members will be charged with gathering facts; identifying specific key publics; preparing and creating key messages (including self-efficacy messages if necessary), preparing and creating media statements and media contact logs; designating and training spokesperson(s); selecting and designating proper channels of…
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