The Importance Of Social Media

Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.

Social networks have become a essential part of many of our lives. We don’t even notice this but, as soon as we open our desktops or laptops, we automatically open our favorite social network just to see if there are any updates or if we have received anything different then from the last time it was checked. Businesses have noticed the significance of social networks in everyone’s daily life, and because of this knowledge, they have started using different techniques to promote their products. There are ways that customers can now tell companies what they want exactly and with this information they can change products if needed. There are numerous customized applications being made on the social media, with the purpose is to promote the product or their brand. They are shifting more towards social marketing since is more cost effective and there is a bigger audience for

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

Social media is the new generation tool for business marketers to promote get their messages out to the Public. There are many advantage and disadvantage using social media as a advertisement base for company or business.

The label, “Social Media”, is due to its ability to encourage people to be more social and communicative through the internet. Yet, it is now known that the name might not live up to its expectation. With less face-to-face interaction, relationships and communication skills are being sacrificed. Although one may have one thousand

The social media is one of the most common ways of communication and pretty much of knowing anything and everything around the world these days, and it is growing very rapidly. It changes and affects each person in a different way, or ways. Some may argue that social media has a bad influence on children and young adults, and that it negatively effects their brains, character, or personalities, while most people see that the social media has a more positive effect on them than a negative one. Moreover, social media has helped many people around the world to connect, or re-connect, with each other, easily. Social media is basically the new way of keeping in touch with everything and everyone, and of even strengthening bonds between each

Social media can also be used for content development by the businesses. The meaning of this is that, the content that is developed by the businesses is shared among the existing social media platforms leading to the information about the products and the services offered by the organization (Anderson, Harter, Hagen, & Plenge, 2011). Additionally, it is important to note that businesses could use social media to sent private messages to their prospective customers leading to more personalized kind of relationship being developed in the organization. The businesses may use social media platforms like Snapchat, Facebook and Twitter to sent private messages to heir clients and assist them in marketing their products (Oyza, & Edwin, 2015). The result of the exercise is an increase in the number of customers reached by the organizations through the social media platforms.

Social Media is an important communication tool via a series of Websites and Applications used by millions of people which facilitates the creation and the sharing of content and information, which allows people to develop contacts and relationships to connect with each other efficiently through modern technology such as computers and mobile phones to fulfil people’s social needs. The “Social,” in Social Media refers to interacting with other people through sharing and receiving information and the “Media,” refers to the instrument of communication e.g. phone. Social Media is important since it has connected millions of people and Social Media is one of the dominant ways we communicate with each other. As of 2017 over 2.8 billion people use Social Media worldwide. It is hard to remember communication prior to the emergence of social media.

When app developers first built social media platforms, people saw it as a way of communicating and making new friends online. But gradually people began to use it for so many other purposes like marketing. Now marketers use it to reach out to their target audience because social media has a wider reach than any other outlet.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

Some of the top benefits of social media over the years are that it is free to anyone, the content can get out to resources virtually immediately, and it can be delivered to a wide variety of people. For these reasons, communication through social media has become an extremely accessible and convenient way to communicate. It is also popular for those who need to be in contact with others. One example that comes to mind is a teenager who goes away on a trip to visit a friend or family. They can be hundreds of miles away but still talk to their parents as if they weren’t. Another example is a person who is shy and has a hard time making friends face-to-face, social media sites are a great way to meet people and build relationships.

Recent times have shown an exponential growth in terms of innovation and technology. Because of this it is vital that we examine the importance of social media in the way we maintain and create relationships, and how that has affected how happy we are. In this paper I will be arguing that the use of technology is necessary in order to sufficiently maintain and create better relationships which increase our overall level of happiness. Relationships are the key to our happiness. According to psychologist Alt Markman, our relationships help create a sense of belonging which increases our overall happiness (Markman). Factors such as longing working hours, and global migration have led to increased social isolation. Social media allows us have to constant connection with others, helping us build upon and strengthen the relationships we have started, thus solving the problem of social isolation.

According to Isra Garcia (2010), The exposure, feedback, engagement , connection and sharing that Social Media platforms provides, creates a major changes for the traditional communication understanding. The flow of communication  is no longer considered as a “one-way street” in which audience received messages through the “I communicate – you receive” mantra. Rather, Social Media integration is seen as an interactive process in which there is more than two people communicating to each other at the same time that enables same-level information exchange among the users.

Tess (2013) begins with the premise that social media use is rampant and apparent at the university. It is increasingly visible in settings of higher education as instructors tend to look into technology to enhance their teachings methods encourage active learning among the students. Other authors may suggest the integration of social media as a tool for education. However, Tess (2013) argues otherwise by stating that social media can negatively affect student participation and interaction in class. In-person or face-to-face interaction is important for a more in-depth conversation. Social media communication is not as influential as face-to-face owing to the absence of non-verbal cues and emotional cues.