The Importance Of Supply Chain Management Of Heinz Ketchup

Operations management is essential for the survival and success of any organization. According to Heizer & Render (2011), operations management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs into outputs. Operations managers today contend with competition, globalization, inflation, consumer demand, and consistent change in technology. Managers must focus on the efficiency and effectiveness of processes such as cost, dependability, distribution, flexibility, and speed. The intent of this paper is to discuss the processes and operations management of the Kroger Company.

As the leading discount retailer in the United States, WalMart (NYSE:WMT) has consistently shown an exceptional ability to master the complexities of logistics, supply chain management, retailing and pricing management. The WalMart supply chain is among the most advanced and sophisticated in its use of analytics and information systems globally, often computing pricing variation and analysis literally overnight based on satellite uploads of information (WalMart Investor Relations, 2013). WalMart has also successfully taken a capital-intensive business model and transformed it into a retailing business capable of generating high profitability from low margin products based one efficiency alone (Zhu, Singh, Manuszak, 2009). WalMart is also one of the most-researched companies in the world, and continues to provide in-depth financial data on their Investor Relations site (WalMart Investor Relations, 2013). The purpose of this analysis is to evaluate the mission, vision, and overall strategy of WalMart and also define three objectives for improving the organization's financial position, showing how the objectives defined relate to the mission, vision and strategy of the company. In addition for each objective, meaningful performance measures are provided in addition to defined expected level of performance as well. For each of the objectives chosen at least one new

Badar and Sammidi (2013) found that information collection and utilization in supply chain management is of vital importance. Badar & Sammidi (2013) also found that profits can be maximized by increasing efficiencies in the supply chain. Societal and technological trends have led to consumers who increasingly expect products and services to be quickly available (Parnell, 2014). A just-in-time inventory system based on up-to-date data prediction models that allows for quicker order fulfillment, and better in stock supplies when and where customers need the items, should continue to bode well for Home Depot long term. It will be difficult for Home Depot to distinguish itself from Lowe’s in other meaningful ways which may force it to deviate functional strategies away from the low-cost corporate strategy. Attempting to differentiate itself in other ways may cause serious misalignments in its strategies and cause an unnecessary decline in

Supply chains must be managed to coordinate the inputs with the outputs in a firm to achieve the appropriate competitive priorities of the firm’s enterprise processes. The Internet offers firms an alternative to traditional methods for managing supply chains. A supply chain strategy is essential

In the following sections I will propose a supply chain strategy which will align company goals and initiatives increasing efficiency and driving down cost thereby creating a sustainable competitive advantage through the implementation of a synergistic supply chain strategy.

Nordstrom supply chain capabilities have continued to be aligned with its enterprise strategy that gives them superior performance. In the past, Nordstrom had a single-channel but has a multichannel that requires it to use a Distributed Order Management (DOM) system (Kauffeld & Mueller, 2013). This DOM system calculates order lead –times form service level agreements, carrier pick up schedules, and warehouse or store processing times (Banker, 2011). The company’s supply chain is the most optimal in balancing cost and meeting customer service, an integrated approach that differentiates service offerings and delivery terms.

Kudler fine food’s supply chain forms the center of its business processes beginning with its purchasing department followed by advertising, accounting, inventory management, forecasting, and merchandising selection and pricing. Its business processes could be enhanced by taking advantage of IT systems like Enterprise Resource Planning (ERP) and, Expanded (ERP), Digital Supply chain, Real-Time Demand-Driven Operation, Inter-organizational information systems (IOS), Electronic data interchange (EDI), Vendor Managed inventory, On-Demand Customer

Operation and Supply chain management (OSCM) is one of the foundations that successful businesses count on to provide a competitive advantage within their industry. The goal of OSCM is to develop and maintain a system that effectively and efficiently manages the flow of raw material resources into useful end products for consumer use (Chase, 2006). In the fast food industry this process takes center stage in maintaining competitive pricing. A review of the production process in two national chains, Whataburger and McDonald’s, showcases each chain’s approaches to OSCM.

Operation processes involves inputs which act as the core of businesses providing greater utility to customers through the addition of value. Businesses use a combination of transformed resources such as materials, customers and information. Materials are the basic elements used in the production process and are sourced from the supply chain which are divided into raw and intermediate materials. In Australia, McDonalds uses locally sourced materials such as beef from Australian farmers to produce over 400 million hamburgers. Large businesses such as McDonald’s requires efficiency in production, hence, a specialist material manager is recruited to control the flow of resources from the initial purchasing stage to final distribution. Customers become transformed resources when their desires and preferences shape inputs

Even though direct competition has decreased, the tendency of retailers to get their products directly from manufacturers puts the company in a position of relooking its competitive edge as a distributor. The marketplace is shifting from an individuality to supply chain performance – the ability to meet end-customers needs through product availability and responsive and on-time delivery. Supply chain performance crosses both functional lines and company boundaries. Brunswick must change their way to fill customer orders faster and more efficiently than the competition.

Walmart is equally ranked among the highly valuable companies, in terms of market value, as well as the biggest grocery retailer where it generates more than 51% of its sales from the grocery business. This paper explores Walmart’s operation management with regard to supply chain characteristics, global business operations, production processes, the company commitment to quality and excellence, inventory methodologies, operational planning and movement towards lean processes (Massengill, 2013).

“Considering present market conditions and the way in which industry demand fluctuates nowadays, firms willing to remain operationally efficient will become more reliant on supply-chain management, This is one of the main reasons for which Wal-Mart has been capable of growing at an annual rate of 15.4%.”（Aleksandrov）

The only real vision statement Heinz offers is to ‘have a bottle of ketchup on every table.' This vision statement reinforces the notion that Heinz only produces ketchup. It is unnecessary for Heinz to further identify themselves with ketchup. The ketchup market is not going to continue to expand much more than it has already. Since Heinz is synonymous with ketchup already, and customers are aware of this high quality product, they should make consumers aware of the other products they offer. Those who feel Heinz ketchup is of the highest quality would be eager to buy other products produced by Heinz believing they too would be of the highest quality. They do need a

While researching on line I came across an article that described the affect that the Internet is having on supply chains today. “E-enabled supply chain management is fast emerging as a core strategy that organizations worldwide are adopting for sustainable business advantage”. (4)

Many complex and more diverse decisions confront supply chain managers on a regular basis: what would be more efficient to manufacture in-house or to outsource; what new channels to implement that it would benefit their customers and suppliers, or how all new technologies, platforms, and practices have to be aligned to enable real-time supply chains. Current information technology reduced outsourcing transaction costs drastically, enabled companies to an increased supervision and control over offsite work, and outsourcing services can deliver faster and more convenient, but technology alone is not the solution. If a company decides to embrace changes in business processes and business culture, those changes can support a long way toward delivering a better product for less money. Complex sphere of activities in many countries is not relevant anymore because a massive number of activities outsourced became commonplace, a new normal.