The Importance Of The E Business Strategies

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Report This report analyses the importance of the e-business strategies Apple uses for its business. An investigation on how apple structures its e-business strategy in terms of planning, and how Apple control the organisation. Through this report, we will examine how Apple searches for its strategic methods and objectives via many aspects, whether it be customer demand or its fall of competitors. The term business doesn’t completely consist of only retailing; businesses can function online. An e-business, also known as ‘electronic business’ is a web-based service provided by a business which enables an exchange of products/services; the electronic market focuses on the use of information technology to allow activities of exchange to…show more content…
Business executive, Tim Cook who was asked by Jobs to join the company in 1998, once mentioned “We never had an objective to sell a low-cost phone. Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost.” Apple is seen as ‘pioneer’, above all else compared to other smart technology brands. Apple’s retail success blossoms through its retail stores by customer demand; in comparison to Best Buy, another leading electronics store, Kane and Sherr (2011) explain that Apple’s most valuable strategic objectives is ‘It sells a single brand, has far fewer products and has only a few hundred stores compared to Best Buy 's more than 4,000’ What makes Apple special? One of the answers is of course STRATEGY. Strategy analysis is the process of developing strategy for a business by researching the business and the environment in which it operates. Every strategic analysis we can divide for internal and external analysis. Internal analysis involves identifying strengths and weaknesses of the business, by analysing its competencies. The organisation must use and evolve its strengths and reduce/ eliminate its weaknesses. It is really important to make a good strategic decisions. External analysis is about opportunities and threats of the business. The company has to know what they want to achieve and
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