The Importance Of The Media

Media is a very important aspect of human life. It 's images heavily influence our behavior. More importantly, it keeps us within the current lingo of society and allows us to feel more connected with the people around us. However, not all of the concepts the media portrays is good, considering the fact that sexual images and violence is swarming the airwaves. A Surgeon General even reported last year that violence is in a grand total of 61% in the media 's content. Despite all of these negative criticisms, people take the media for granted and do not look into the media that do contain intellectual ideals. It can be really interesting to research whether or not some of this scientific content is true. Our group decided to use the movie

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.

In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then

In today’s society, media is everywhere and it’s not something we can easily avoid. We use the media for almost everything, we use it to form our own opinions on certain topics, to get information about what’s going on in our communities and the world, and lately, for a lot of political information. We are constantly surrounded by it from our televisions, the news, internet, and all the information we can access on our phones and computers. There are many theories that have been created to explain how the media influences us and shapes the way we get information. Two of the theories that will be discussed in this paper are agenda setting and framing.

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

The readings in this week is all about the agenda setting. The agenda setting model can guide the public opinion and mass communication about some social or political issues. Different with media effects model, the media effects more like to telling people how to think, however, the agenda setting model is successful in telling people what to think about. In a general way, agenda setting theory was constructed in the environment of traditional mass media, and the purpose is to study traditional mass media.

The agenda-setting theory states that the media influences what people choose to think about. The theory emerged from communication studies and focuses on mass media and setting the public agenda. In the seminal article, McCombs and Shaw (1972) found a high correlation between media agenda and the public agenda through content analysis of a local election. The theorists wanted to discover what types of people are most susceptible to the media agenda through quantitative research. People acquire factual information and learn how important each topic is based on how much is it emphasized by the media. McCombs, Shaw, and subsequent researchers began researching the agenda-setting theory and it is still being developed today to observe how the media influences the public.

In 1922, Walter Lippmann suggested the very first idea of agenda-setting in his book “Public Opinion”, and Bernard Cohen (1963) said “The media may not tell us what to think, but they are stunning successful in telling us what to think about”. Those concepts assumed that with the limited ability and innate curiosity of human beings, most people rely on media institutions to gain information outside family, neighborhood and workplace. Thus the media organizations have the priority to choose which information is quality enough to be the most important, which is not, and the information emphasized by the media could salience transfer to the public.

“ it is because the media are central to our everyday lives that we must study them... as social and cultural as well as political and economic dimensions of the modern world.” (Roger Silverstone, Why Study the Media? 1999.)

The media has become a vital part of today’s society, anyone that has a phone can assess current news and swiftly become updated to current events. The media can be anything from entertainment, sports, politics, environmentalism, even celebrity gossip. There is really no subject that cannot be discussed in the media. This could cause same ethical issues, a major ethical question that we most ask ourselves is: does the media go too far in fishing for fresh news stories? Nowadays, we obtain information about recent events from all over the world thru television, newspapers, magazines, as well as, the internet. The media is the only source to rely on when learning about current events. Additionally, most of our opinions about current events are based off media information. We tend to believe and depend more on the media for any type of information, making ethics in the media very important` in order to have truthful and reliable information.

Everyone’s comprehension is different and unique in reality. When a person receives a message from mass media, he tells the message which is from mass media to another person. These two people understand what does this message means; however, they may have different comprehension of this message. People can think about each message and analyze a message in a different way because they have their own idea. For example, when people do a survey for a film, some people may think this film is very good; some people may think it is not very good, and the other people may think it is a bad film. Hence, people can give their different or same common in the same survey. People cannot judge their idea is right or wrong. In reality, people have

Media and society have always gone hand and hand. We as a society rely heavily on the news and the information it provides, the weather, current events, political news, entertainment, the list goes on and on, but how much of the media can we believe? Is the media truly operating at an ethically? This paper will look at this issue by examining media responsibility through the ethical theories and perspectives utilitarianism, and virtue ethics.

After researching the conclusion cannot be more clear that media no only creates uninformed voters but also that viewers of media have a large roll to play in that very outcome. Unfortunately, the roll of the media and its viewers are intertwined which means what one wants the other must deliver or both sides suffer, which is the stand still we have come to with political news coverage in the media today. The media has created Horse Race news coverage in order to make the election news more entertaining but in doing so they have deleted all substance based information form the material viewers watch, which is what viewers have started to mistrust the media system.

To understand the issues of whether or not the media is biased or not, one must first understand the importance of the media in today’s society. Every broadcasting and narrowcasting medium is considered as media. This includes newspapers, magazines, TV, radio, billboards, and internet. The various forms of media are used to spread information. The media is so wide-ranged that a community group or organization can meticulously target almost any sector. Which allows the media to target almost any section of the public by looking closely at where it is directing its focus. The media is a crucial part of the average American’s life. The viewers/consumers are what drive the sources to release more stories, however they do not directly control

Media has been changing definetely since it’s inception; developing with new innovation and changing the way individuals see the world. Well before current types of media happened, individuals saw media through verbal connection and compositons like newsletters. Today, media is seen in many structures: TV, radio, cell phones, web, satellites, daily papers, and more. To comprehend broad communications totally, the concentration must move toward the real improvements in the advancement of mass media in the most recent century, America’s impact from the real improvements, the significance behind media union, and the suggestions towards regular daily existence.