The Importance Of The Media

Media is a very important aspect of human life. It 's images heavily influence our behavior. More importantly, it keeps us within the current lingo of society and allows us to feel more connected with the people around us. However, not all of the concepts the media portrays is good, considering the fact that sexual images and violence is swarming the airwaves. A Surgeon General even reported last year that violence is in a grand total of 61% in the media 's content. Despite all of these negative criticisms, people take the media for granted and do not look into the media that do contain intellectual ideals. It can be really interesting to research whether or not some of this scientific content is true. Our group decided to use the movie

In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then

The agenda-setting theory states that the media influences what people choose to think about. The theory emerged from communication studies and focuses on mass media and setting the public agenda. In the seminal article, McCombs and Shaw (1972) found a high correlation between media agenda and the public agenda through content analysis of a local election. The theorists wanted to discover what types of people are most susceptible to the media agenda through quantitative research. People acquire factual information and learn how important each topic is based on how much is it emphasized by the media. McCombs, Shaw, and subsequent researchers began researching the agenda-setting theory and it is still being developed today to observe how the media influences the public.

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.

Mass media has become an essential part of the growth and well-being of the United States. In everything from campaigning to daily news coverage, television, radio, newspapers, and the internet all contribute to the updated political and environmental knowledge of the public. Having important, day-to-day information accessible at any time is an incredible advantage to the success and development of the American democracy. However, every piece of information released is not completely accurate and without bias. The reporters, newsmen, journalists, and other people contributing to the media, write their pieces in their own words according to the data they are given, drawing upon their own conclusions. While many publications are accurate and useful to its readers, some pieces rely not on facts and statistics, but on the author’s own personal opinions. Although I believe reporters should be free to release any story written with any style the reporter chooses (assuming the story is not degrading the rights or dignities of another person or persons), I also believe that the parts of publications that do not draw from factual data, but from the author’s point of view, should be labelled accordingly. By doing so, Americans can then feel safe in knowing that the information given to them is accurately stated, effectively terminating any confusion or manipulation of the public.

After researching the conclusion cannot be more clear that media no only creates uninformed voters but also that viewers of media have a large roll to play in that very outcome. Unfortunately, the roll of the media and its viewers are intertwined which means what one wants the other must deliver or both sides suffer, which is the stand still we have come to with political news coverage in the media today. The media has created Horse Race news coverage in order to make the election news more entertaining but in doing so they have deleted all substance based information form the material viewers watch, which is what viewers have started to mistrust the media system.

In 1922, Walter Lippmann suggested the very first idea of agenda-setting in his book “Public Opinion”, and Bernard Cohen (1963) said “The media may not tell us what to think, but they are stunning successful in telling us what to think about”. Those concepts assumed that with the limited ability and innate curiosity of human beings, most people rely on media institutions to gain information outside family, neighborhood and workplace. Thus the media organizations have the priority to choose which information is quality enough to be the most important, which is not, and the information emphasized by the media could salience transfer to the public.

To understand the issues of whether or not the media is biased or not, one must first understand the importance of the media in today’s society. Every broadcasting and narrowcasting medium is considered as media. This includes newspapers, magazines, TV, radio, billboards, and internet. The various forms of media are used to spread information. The media is so wide-ranged that a community group or organization can meticulously target almost any sector. Which allows the media to target almost any section of the public by looking closely at where it is directing its focus. The media is a crucial part of the average American’s life. The viewers/consumers are what drive the sources to release more stories, however they do not directly control

The media has become a vital part of today’s society, anyone that has a phone can assess current news and swiftly become updated to current events. The media can be anything from entertainment, sports, politics, environmentalism, even celebrity gossip. There is really no subject that cannot be discussed in the media. This could cause same ethical issues, a major ethical question that we most ask ourselves is: does the media go too far in fishing for fresh news stories? Nowadays, we obtain information about recent events from all over the world thru television, newspapers, magazines, as well as, the internet. The media is the only source to rely on when learning about current events. Additionally, most of our opinions about current events are based off media information. We tend to believe and depend more on the media for any type of information, making ethics in the media very important` in order to have truthful and reliable information.

Media has been changing definetely since it’s inception; developing with new innovation and changing the way individuals see the world. Well before current types of media happened, individuals saw media through verbal connection and compositons like newsletters. Today, media is seen in many structures: TV, radio, cell phones, web, satellites, daily papers, and more. To comprehend broad communications totally, the concentration must move toward the real improvements in the advancement of mass media in the most recent century, America’s impact from the real improvements, the significance behind media union, and the suggestions towards regular daily existence.

Media and society have always gone hand and hand. We as a society rely heavily on the news and the information it provides, the weather, current events, political news, entertainment, the list goes on and on, but how much of the media can we believe? Is the media truly operating at an ethically? This paper will look at this issue by examining media responsibility through the ethical theories and perspectives utilitarianism, and virtue ethics.

“ it is because the media are central to our everyday lives that we must study them... as social and cultural as well as political and economic dimensions of the modern world.” (Roger Silverstone, Why Study the Media? 1999.)

Everyone’s comprehension is different and unique in reality. When a person receives a message from mass media, he tells the message which is from mass media to another person. These two people understand what does this message means; however, they may have different comprehension of this message. People can think about each message and analyze a message in a different way because they have their own idea. For example, when people do a survey for a film, some people may think this film is very good; some people may think it is not very good, and the other people may think it is a bad film. Hence, people can give their different or same common in the same survey. People cannot judge their idea is right or wrong. In reality, people have

It can change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society especially in the developing countries it can be used as a 'weapon of mass destruction'. But I think the most important use of media is to educate the people about the basic human rights. The dilemma of the developing countries is that people are not fully aware of their basic rights and if they know, they don't know about what to do and where to go. They don't know their collective strength. Even they don't know how to protest and what is the importance of

In every society in this world, media plays a very important role as sources of information on what is occurring not only within the local community but also in international in the formation of public opinion and have been recognized as constitutive of social reality in modern society . Media thus act as a mirror that reflects the happenings in society and are regarded as a barometer of society .