The Importance Of Video Phones

Today’s media (news) plays an enormous role in the lives of people in directing a specific perception of the world around them. Most often media conduct's a subconscious effect upon its spectators in which the upshots are deliberately or illdeliberatly towards a particular topic.

In his essay “But Enough about You” Brian Williams addresses a very interesting issue about the user- generated media and the Mainstream media in today's society. He believes that the ideal American culture has changed because people are only concerned about themselves. Nowadays people are more interested to watch news if the implied message involves them or if it's good enough to tell someone else. Williams explains how all the new devices, the web, video and the digital cable fill a perceived people need. Therefore, many people are not interesting in reading newspaper or watching news in which it leads the Media to lose viewers. He emphasizes that the audiences that follows the news report are dropped, but the media still work hard to gathering

All throughout history we have used metaphors to describe people, places, events and emotions; so it is perfectly fitting to describe the mediums with which we project our ideas as a metaphor as well. This is Neil Postman 's basis for his book Amusing Ourselves to Death: Public Discourse in the Age of Show Business. Television and other media outlets have conditioned us to accept entertainment in every aspect of life; but most of all it masks the state of public affairs and politics. Through his book, Postman begs that we recognize the ways in which media shapes our lives and how we can use them to serve us instead of hurt us. Broken into two parts, Amusing Ourselves to Death focuses on a historical analysis of media, then discusses the television media-metaphor in more detail. Postman examines how media has infected every aspect of public discourse by prizing entertainment as the standard of truth.

By definition, Media Literacy is defined as the ability to access, analyze, evaluate, and create media. The power of the media should not be underestimated. Millions of teens and adults spend hours watching television and surfing the web on a daily basis. With the use of media literacy, these individuals that utilize hours of their daily lives can be protected from pressures of media disinformation that also pushes them to become the idealistic human model it wishes them to be. By teaching majority of our communities about media literacy, we can free them from the standardized pressures of society itself. These free beings will no longer feel the needs to live up to the expectations of the media as they will discover the falsified truth when analyzed deeply. Educating the population will not only free their minds mentally, but it will strengthen their capability of thinking also. Media Literacy provides opportunities for anyone to build communication skills, boost his or her confidents to interpret multiple media sources at the same time, and as well as realistically designating the portrayal of his or her position along with others’ in a perspective view. One can take advantage of media literacy to improve his or her media use habits, such as constant television viewing behaviors. With the impact of educating the life of an individual with Media Literacy, we can advance the habitual uses of media of that human being’s family and develop more intellectual

Opening the book, Postman explains how he will fulfill showing that a “great media-metaphor shift has taken place in America, with the result that content of much of our public discourse has become dangerous nonsense” (pg. 16). There are two major points First: under the printing press, discourse In America was different from what it is now—generally coherent, serious, rational. Second: under the governance of television, it has become withered. This made me think about how much media affects us on a daily basis.

The authors Barbara K. Kaye and Thomas J. Johnson discuss media effect on individuals as they receive news. Their main claim is that the media has an incredible influence on how the public gets their information. Two of their subclaims are useful in the discussion of my research paper. One subclaim states that “liberals increasingly use sources that they perceive as progressive, while conservatives rely on those they think support the right side of the aisle, and both groups avoid media they think represents the opposite side.”. Another subclaim talks about how there are four types of media bias: gatekeeper bias, coverage bias, statement bias, and perceptual bias. These work together to highlight the influence media has on the public. It also mentions the ways in which people receive their media and the natural trends

Your television and computer are controlling every choice you make. Scary thought? Everyday Americans log into their computer or turn on their TV and are fed information from our trusted media. In fact, a Marshall survey states, “By 2015, it is estimated that Americans will consume both traditional and digital media for over 1.7 trillion hours, an average of approximately 5 and a half hours per person per day.” Unknowingly at times, we are allowing our media to shape the choices we make, the ways we see others, and the way we view ourselves. With most of Americans unaware of the media's control on their choices and views, this can be an alarming realization. Media has a major impact on multiple parts of our society.

He says, “There is the eclipse of the public intellectual in the general media by the pundit who substitutes outrageousness for thoughtfulness, and the concomitant decline of the essay in general-interest magazines” (Gabler). The general media is making the public intellectual look less important by indirectly comparing them to a critic who exchanges the remarkable, in terms of ideas and information, for things that appeal to society on a more trivial front. This opinion is tied into a statement made in Sachs’ essay. Sachs’ main point of view is that excessive TV viewing is causing problems. In accordance to what Gabler says, Sachs indirectly addresses the cause. He states, “Television and related media have been the greatest purveyors and conveyors of corporate and political propaganda” (Sachs). As people are exposed to controlled media, it can influences their perspective in a detrimental way. Sachs mentions that, “America’s TV ownership is almost entirely in private hands, and owners make their money through relentless advertising” (Sachs). This advertising as mentioned above in this analysis isn’t benefiting anyone and causing some to not think rationally as they give in to unconscious

Mass media offers a variety of learning opportunities, but you must obtain knowledge from what’s being

in Rethinking the Media Audience: The New Agenda, edited by Pettri Alasuutari. New York: Sage Publications.

In Amusing Ourselves To Death: Public Discourse in the Age of Show Business, Neil Postman familiarizes his readers to his main objective for his argument right away. His strategies to convince his readers of his claim are extraordinarily well and get across to the readers easily. Postman proposes that the public, without recognizing it, is losing its “autonomy, maturity, and history”. His thesis is that television is changing the way people interact by putting all public rhetoric into on-screen entertainment. He suggests that risks are high if the public does not notice television changing the publics view and that we need to try and regain control over it.

In his article, “Learning to Love the (Shallow, Divisive, Unreliable) New Media,” James Fallows admits there are many problems with today’s digitized media coverage, but modern media has the potential to become better than ever before by giving more diverse information with an individualized approach. In previous decades, people generally received their news by fact, with no bias involved. That generation decided choosing what a viewer wanted to see would disrupt their understanding of current events. Humans, by nature, are typically prone to choose a story about the latest, short-term gossip rather than an educational topic. Fallows agrees that this minute-by-minute interpretation of the news diverts viewers from more important news, but he

In the article “Learning to Love the (Shallow, Divisive, Unreliable) New Media”, James Fallows argues that although modern-day media is opinionated, full of partial facts and centered on profit, it can ultimately become a more diverse and personalized source than media of the past. Fallows starts by talking with Nick Denton, the CEO of Gawker Media, about his effective business strategy of writing about what appeals to the public. To follow this, Fallows states that people in modern- day society would rather watch the latest gossip on television than read about important world events.

In this day and age, it’s assumed that our information is unfiltered and uncut. This should hardly be a surprise in the internet era, with popularized search engines that provide unbiased information in a matter of seconds. To that end, society has numbed itself to biases found in media and tends to follow what is proclaimed to be true and ethical. This is particularly true in regard to print and televisual media. Due to society’s failure to question these media forms, it frequently becomes coaxed into converting its ideas to those made by the media. In other words, media outlets consistently have political leanings that manipulate our understanding of information, particularly in regards to the public’s political beliefs.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and