The Importance Of Visual Ethnography

Produce procurement, a long-studied topic in cultural anthropology, defines the everyday interactions relating to values and norms as well as power through a simple outlet: food. For this ethnographic observation: produce procurement, I decided to observe one of the bigger grocery store chains, Jewel. It was here, where I observed different views and concepts relating to food venues, specifically grocery stores, that are important to both producer and consumer in aesthetic, type of produce, demographic, and communication.

It is said that “The true content of a photograph is invisible, for it derives from a play not with form but with time”. This makes me think that the real content of a picture, which is what the photographer tried to express, is not evident to perceive unless an explanatory text is provided. In fact, I believe that our perceptions of pictures changes over time as the historical context do. In addition, our opinions are never fixed as they are influenced by our environment. Therefore, when looking at a particular picture at a given time, it is certain that our perception of it will be different in the future based on what happen between the first time and second time we saw it.

Ethnography tells about a culture and the members that comprise this culture. A definition is the scientific description of the customs and individual people of a culture. The process of doing this assignment allowed me to explore another aspect of a cultural group. I was able to learn extensively about interactions between individuals and how see them as a culture. The group that comprises my ethnography is a cultural group very common to Utah. The culture I focused on was the LDS culture, to be more specific I studied a sub-culture of this group. My subculture was a group of 12 year old adolescents that are a Sunday school class in this culture.

A photograph is a powerful tool for life. A single, unchanged image of reality can be utilized for a variety of situations. For one, one photograph could decide the lifestyle in the foreseeable future of a person that committed a crime. Furthermore, one photograph could reveal the horrors of a particular event. On another note, one photograph could hold heartwarming memories forever. In addition, one photograph could stir a controversy that will have people debating whether an entity is real or not. Overall, as Susan Sontag mentions in her book Photograph, “Photographs furnish evidence.”(Sontag); in other words, whether if it is, good, bad, or misinterpreted, one photograph can be used as evidence that something in fact happened or is real.

For this essay the works of Robert Draper, author of “Why Photos Matter,” and Fred Ritchen, author of “Photography Changes the Way News is Reported,” will be analyzed. Though both deal with the topic of photography, their take on the matter is very different. While Ritchen is a photographer who writes on “what professional photographers will be doing in the future,” Draper is a writer for the National Geographic writing on how the photographers of the magazine share “a hunger for the unknown.” Both writers, however, write on the topic of photographers having a deeper understanding of their subjects, Ritchen due to research and practice, and Draper because the photographers “sit [with] their subjects, just listening to them.” In both essays the need for a deeper understanding of the

While Postman points out the literal meaning of photography is “writing with light”; the two are from completely different universes when it comes to public discourse (p. 71). Unlike typography, photography cannot offer assertions, make propositions and offers no commentary. As long as it is not an altered photograph, it has no choice but to be true (p. 73). Thus, the photograph is only able to capture a moment in time and does not have the ability to comment on that moment. Our author contends, where language presents the world as an idea, the photographs only option is to show the world as an object (p. 72). Whereas in language, the correct context requires consideration of what is said before and after, in photography there is no before and after, only the snapshot of time. Therefore, by its very nature photography is context-free (p. 73). As photography immersed itself in the American culture author, Daniel Boorstin called this “the graphic revolution.” Postman is unequivocal on the point that the traditional forms of information, news, and even reality itself received an impairment by this new focus on images. For examples, he cites billboards, posters and advertisements. He points to magazines Life, Look and several newspapers. The picture was the focal point, and the writing was forced to take a less dominate roll and sometimes done away with altogether (p.

As we begin to go on an excursion through literature, it is important to understand the concept of what an ethnography is. Ethnography is known to be a descriptive type of work that analyzes culture and customs of individual people. James Clifford has implemented this work into his studies and has influenced many others to do the same. I saw through the books I have read, ethnography makes these books become vivacious for a reader.

Teju Cole, in his essay “Against Neutrality,” dissected the tones behind photography- which he believes are thought of as unbiased towards the subject. The power of words and of photos is crucial to Cole’s essay. He states that images can “make a grim situation palatable” because of the photographer’s craftiness in selection (Cole 1). To anyone who isn’t an experienced photographer these tricks can be hard to see but Cole provides further insight from the historian, John Edwin Mason. Expectantly, Mason sheds light behind the misconception on photography, how the “manipulation in photography isn’t really about Photoshop or darkroom tricks”, but the style, angle and other aspects of taking photos (Cole 1).

My photo ethnography is based off my experience at a church in Olive Branch, Mississippi. The name of it is Saint Luke Church of God in Christ. Saint Luke is pastored by Elder Earl Shannon, is located in the beautiful city of Olive Branch, Mississippi. They offer a big selection of ministries designed to meet the needs of families in the Olive Branch area. Saint Luke is also nicknamed, “The Ark of the Community”. Saint Luke has a long history dating back to 1925. In 1925 Charles and Millississ Shannon established Saint Luke Church of God in Christ. Saint Luke started out with just about twelve members. Back then each church service was held in the homes of the members. Saint Luke's first pastor was Elder Bonner. Elder Bonner was succeeded

Our memories often time embellish the memories we once had of such great people, places, times, and etc. We live these times up to standard that makes us reminisce, hurt, contemplate and so much more. The power of a photograph has been described to have worth a thousand words, metaphorically meaning of course, that what an image can capture in one instance, something that may not ever be captured through words. For too many centuries we have been without, what many of us now take for granted, the photograph. What we capture in a picture, has much more value than we often time see in our commercials, people, places, they tell a story to the ignorant, paint a picture for blind, give the deaf something to listen to, and so much more.

According to Polit and Beck (2017), ethnography studies "involve the description and interpretation of cultural behavior, and seek to understand their world view" (p. 468). The strengths of ethnographic

Photographs are also manifestations of time and records of experience. Consequently, writings on photographic theory are filled with references to representations of the past. Roland Barthes (1981, 76), for instance,

The photo can stir something within us; make us look within our being. The photo should not frighten or stigmatize, rather it should be reflective to cause a revolution (Barthes, Camera Lucida, 38). For the contemplation component of examining photography begins only after it executes a feeling within us (Brown, 29). There are photos that we view that make us say “this one is saying something for me” or “this exists for me”. Diana Markosian, photographer of the project 1915 did exactly this in her work. Markosian is a photojournalist who captures photos by immersing herself into the community in which she is photographing. Her photos are very intimate and bring in a mystery of past times, the place between the dimensions of memory and place

Geography is much more than maps and places, it is a way of looking at the world around us. As a student I tend to understand world history, science, and politics better when presented in a visual map form, and this common throughout the academic and business world. Where one is located in this world will completely change their lifestyle, way of thinking, the plants and animals they see, the jobs that are around them, the sport team they root for, the food they eat, and the amount of money they have. If there is anything we can learn from geography, it is the importance of location despite the globalization of world. This study is based on physical part of the globe, but can go as deep into interpreting our earth as to determining what type

A world without photography seems merely impossible to the modern age humans. Photography is seen throughout our everyday lives, from the television, to smartphones, and on our computers, it seems impossible to avoid it. But why would we want to? Photography is a vision, a memory, a moment captured in time that makes it possible for humans to share these moments with others. But more than times than not, these moments, visions, photographs are altered, manipulated, and distorted to influence, and change the audience’s view. By analyzing the many methods the photographer’s ways of manipulating, altering, and the distortion of the truth of their works, one can conclude that not everything shown is accurate and often overlooked by the