The Importance of Business Communication

The athletic shoe industry stands one of the greatest and most profitable in the world. Currently, global annual athletic footwear revenues stand around $75B per year, with annual US consumers spending close to$20 billion. Unsurprisingly, the largest growth in the industry took place during the 1980’s and 1990’s, during Jordan’s career in which the popularity of athletic and sport oriented casual shoes skyrocketed. Also not alarming is who the dominant player in the athletic footwear market is – Nike. The market share of Nike and Jordan brands combined is routinely measured at close to 50% in this market, proving their sponsorship deal with Jordan in 1984 provided the springboard to which they never have looked back on.

The company’s footwear offerings include football, baseball, lacrosse, softball and soccer cleats, slides and performance training, running, basketball and outdoor footwear. Its footwear is designed with technologies, which provide stabilization, directional cushioning and moisture management for the athlete’s comfort and control. The company’s accessories primarily include the sale of headwear, bags and gloves. Its accessories include Heatgear and Coldgear technologies. There is overall synergy with its choice of marketing tools and tactics aligned with its products which has resulted in UA being strategically placed to tap into segments of the market which can provide the highest return on investment. This is enhanced by the final “P” of marketing, the pricing of the products, which cater for a range of customer needs from the high end to easily affordable apparel and accessories lines.

Under Armour is one of the leading manufacturer, marketer and distributor for branded sports apparel, footwear and accessories, for both men and women. The company was founded in 1996 by Kevin Plank, a former football player for University of Maryland. The company has its headquarters at Baltimore but sells its products in most countries across the world. Additional regional offices are located in Amsterdam 's Olympic Stadium, Hong Kong, Guangzhou and Denver among others. Despite beginning from humble backgrounds, the company employs 2,200 workers and reports sales exceeding 700 million dollars. Currently, the company 's vision is to empower athletes everywhere; the mission is to make all athletes better through passion, design and relentless pursuit of innovation. Therefore, this essay examines Under Armour 's business environment and suggests recommendations and opinions on the strategic direction of the company.

Nike produces a wide range of sports equipment. Their products include shoes, jerseys and shorts for a wide range of sports including combat sports, tennis, rugby league, rugby union, soccer and basketball etc. Nike is also well known and popular within youths and the hip hop culture as

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

There are many companies in the sports apparel, footwear and accessories industry, such as Nike, Adidas, Puma,

Parallelism is use to create balance in writing something. This balance helps readers understand what they are reading because they know what to expect and can clearly see the connections between ideas.

The global retail sports apparel industry has been growing rapidly and is expected to continue that growth trend as it reaches approximately $125 billion in 2017. The increase in demand for sports apparel and promising demographic conditions throughout Asia are expected to boost the market over the forecast period. Some of the factors that drive the growth in the industry are increasing individual sport and athletic participation,

Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality and expertise business professionals considered for employment. Hence, knowing how to communicate properly in an organizational structure requires the skill of communication necessary to interact with different levels of management. In a world

Presently, Nike, Inc. is the leading global marketer of athletic needs. The company still sells footwear, but has expanded their operation to produce and sell performance equipment, and athletic and casual clothing and accessories. Products are sold through company-owned retail stores and online website, and through a combination of independent local and foreign distributers around the world. In addition to North America, the company has had to branch out their operating segments to Europe, Asia, and other developing countries. Nike, Inc., also has other four key business subsidiaries: Cole Haan, Hurley International, Converse, Inc., and Umbro, all makers of popular footwear or apparel.

Business communication requires avenues through which leaders, management, and workers communicate. It also requires the communication process between an organization and its partners, as well as the customers. In business communication, it is vital for an organization to develop a communication channel that is not only efficient and effective, but one that relays positive messages. Positive messages are crucial in developing good relationships with the employees, business partners, and customers. Research shows that we actually comprehend a positive statement 30 to 40 percent faster than we do a negative statement, our mind literally has to unscramble negative messages to determine the meaning (Simoneaux &Stroud, 2014). There is a power in using positive messages, a strategy in building relationships and producing positive results. When using positive messaging it is beneficial to use the 5 S’s, and goodwill messaging. The 5 S’s are; selfless, specific, sincere, spontaneous, and short. This paper looks into the effects of positive messaging, with an emphasis on goodwill messages, and the 5 S’s.

Communication for a business is vital, whether it is for internal matters or external dealings. Such examples would include negotiating deals/contracts with fellow companies, setting staff tasks and deadlines, for colleagues to enquire about solutions to difficult problems with fellow colleagues etc. There are many different forms of communication and it is vital that a business uses the correct form depending on the task in hand. These different types are:

Effective communication is essential when it comes to creating the growth and success of a business especially in today’s economical world. Whenever employees within an organization are working efficiently as a team, possibilities are it comes from a leadership with an ability to communicate effectively. The interaction amongst employees within an organization will influence whether assignments will run effortlessly or will be full of obstacles. This is where leadership comes in, an effective leader should always be an excellent communicator. The leaders within a company must interact with every group and every worker, how leadership interact with workers will dictate the atmosphere of the company.

Effective business Communication is crucial to the success of an organization. The ability to communicate successfully with your audience shows your knowledge of the matter and your level of professionalism to handle the issue. Successful communication, ethical communication, collaboration, listening, nonverbal skills, business messages, direct and indirect approaches, business etiquette and establishing creditability, to name a few, are concepts that influence business communication and the ability to be successful.

Business communication is abound in today's society. The ability to communicate has always had its advantages, with its rich history, and traditions, modern business communication is valued as a modern day concept. Business executives rate the ability of business communication skills as among the personal factors necessary in gaining a job. As stated by Hynes (2005)” effective business communication is the key to planning, leading, organizing, and controlling the resources of the organizations to achieve objectives” (Conrad & Newberry, 2011, p112). This essay will examine what business communication skills is needed for the process of graduating in Westminster Business School, while giving recommendations in studying