Essay about The Importance of Communication in Business

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“Communication can be defined as the exchange of verbal and nonverbal information between a sender and receiver” (Swaab, 2009). Communication certainly takes on many forms. In any given circumstance, communication serves as the very backbone in the skeleton of any business. Without its proper use, conversing all that needs to be done would cease in taking place and certainly cripple a company. Simply, doing business requires much communication. Planning is essential in conducting business. Knowing how to properly communicate these plans from management roles to subordinates requires the skill of communication. From persuading a customer to buy a product or service to merely giving out information regarding your business to…show more content…
To go on, body language is certainly an indirect means of communicating what a person is thinking. Some examples of non-verbal communication include pictures, company logos, gestures, body language, who sits where in a meeting, and even how long someone is kept waiting. Non-verbal communication, in the terms of a mimic, gesture, physical appearance, and even tonality of expressions, can leave a lasting effect to those who business is done. An individual, no matter what position that is held, should practice their communication skills, especially non-verbal, as a sign of a mutual respect. When practicing face-to-face communication, “55% of the communication is through body language, 38% is through tone of voice, and 7% is through actual words that are spoken” (Filek, 2001). However, when communication is taking the place over the phone, “82% is through tone of voice and 18% is through chosen words used” (Filek, 2001). When it comes to communication, something is always being sold. The sender has the task of ensuring that their body language and tone of voice is conveying the precise message to which they had intended to portray. There are several elements that make up the process of proper communication. There should be some component of a greeting from both the sender and the receiver. Welcoming the other promotes active listening. To go on, both parties must be aware of the
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