The Importance of Effective Cross Cultural Communication in International Business (Research Proposal)

2551 WordsFeb 8, 201411 Pages
Table of Contents List of Abbreviations Abbreviation Meaning CCC Cross Cultural Communication GLOBE Global Leadership and Organisational Behavior Effectiveness Research Program List of Tables Table 1 shows the advancements of Hall's theory over time. The table is based on (Hall, 1976) (House, Hanges, Javidan, Dorfman, & Gupta, 2004) (Trompenaars & Hempden- Turner, 1997).....................................................................................5 List of Figures Figure 1 shows Hall's Iceberg model in a simplified way. The figure is based on (Hofstede, 1997, S. 57) and the from Hofstede's model derived cultural layer model of (Trompenaars & Hempden- Turner,…show more content…
Below the surface are conditions that can only be explored through interaction and communication. These lower layers comprise of perceptions, reactions, emotions, religion, beliefs, morals, values and the overall identity of a person. Figure shows Hall's Iceberg model in a simplified way. The figure is based on and the from Hofstede's model derived cultural layer model of 3.3 Perceptions It is important to keep in mind that even though people seem to be seeing, hearing and smelling the same things, the perception of a certain situation can be totally different. A very nice example to illustrate this circumstance is the use of perception illusions. Those are pictures that have two different pictures within itself. It depends on everybody's own perception which of the pictures can be seen. An example for such an illustration is figure two. In this image some people see an old women with a big nose and some see a young lady that looks away from the observer. To be aware that these differences in perception exist can help to be more effective in avoiding misunderstandings with foreign business partners . 3.4 Cultural Dimensions and Cultural Standards The cultural dimensions according to the model originally developed by Edward T. Hall had three different categories. Hofstede, Trompenaars and later the GLOBE study further developed his ideas and formulated their own cultural
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