clothing stores industry generates more than 1.9 billion US dollars per annum (IBISWorld, 2015). Lululemon Athletica provides high quality apparel for the ever-growing global health conscious population ("WHO | World Health Statistics 2015", 2016). A SWOT analysis (Appendix 1) illustrates potential and weakness of this hugely successful brand. Furthermore, environmental factors can play a role in the company 's operations. Macro Environmental Factors – Demographics forces make up the market segments
Confirming Pages CASE 6 lululemon athletica, Inc. Arthur A. Thompson The University of Alabama I n early 2012, investor interest in lululemon athletica— a designer and retailer of high-end, yoga-inspired athletic apparel under the lululemon athletica and ivivva athletica brand names—was surging. Over the past 30 months, growing numbers of female shoppers were patronizing the company’s stores to pay premium prices for lululemon-branded items that offered performance, fit, and comfort and were
Lululemon Athletica, Inc. Created by: Kelsey Davis GBA 490-901 March 21, 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and
Established in 1998, Lululemon Athletica turned into an amazingly and successful company throughout their 19 years of operation.(1) Their vision is for stores to create more than a place where people could get gear to sweat in. Lululemon wants to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. Lululemon also emphasizes the importance to create real relationships with guests and understand were passionate
For the transition period from to Commission file number 001-33608 lululemon athletica inc. (Exact name of registrant as specified in its charter) ||| Delaware| |20-3842867| (State or other jurisdiction of incorporation or organization)| |(I.R.S. Employer Identification Number)| ||| 1818 Cornwall Avenue Vancouver, British Columbia| |V6J 1C7|
woman who understands the importance of an active, healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work, life and health. We believe she pursues exercise to achieve physical fitness and inner peace. As women have continued to embrace a variety of fitness and athletic activities, including yoga, we believe other athletic apparel companies are not effectively addressing their unique style
Executive Summary Athletic apparel has come a long way from the era of pairing a dowdy gray cotton sweatsuit with tennis shoes. Now, athletic apparel promise to hug the body with materials that insulate the wearer from cold weather, while wicking away sweat to boost performance. Running shoes can be synced with computers to measure performance. Other advances in sports apparel include tagless T-shirts and fabrics that manage odors. Technological advancements allow manufacturers to maintain or increase