The Importance of Exercise and Lululemon Athletica Company

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Exercise is not referred to as work for nothing. In fact, people generally associate exercise with sticky clothes and sweaty bodies. Their focus is usually on what type of workout they will be doing that day, who will be their workout partner, or how much time they are going to spend in the gym. An important company has changed the mindset of many athletic-orientated people from a focus on the type of workout to the health benefits and life-style changes of working out and the apparel one should wear to enhance their performance. This company is Lululemon Athletica. Chip Wilson, founder of Lululemon Atheltica, was an outdoorsy man in the business of surf, skate, and snowboarding. After taking the opportunity to try a yoga class in Vancouver, he came to find the experience quite wonderful. One thing he did not find so wonderful was the discomfort of the cotton clothing on his body after sweating from exercise. To solve this issue, he decided to take matters into his own hands. Who knew one man’s interest in the technicalities of fabric would lead to a multimillion-dollar, international company that thrives on product development and healthy-living (Lululemon Athletica, 2014). It all began in Wilson’s design studio. He opened a building during 1998 in which he designed and sold athletic apparel. The shop doubled as a yoga studio, having classes in the evening to help him afford the rent of the building (Lululemon Athletica, 2014). As anyone knows, starting a business is

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