The Importance of International Business and Exporting for Smes: Challenges of Dubai Companies That Want to Export Their Products to the Uk

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TABLE OF CONTENTS ACKNOWLEDGEMENT…………………………………………………………..2 ABSTRACT………………………………………………………………………...3 Chapter 1: INTRODUCTION ……………………….....................7-11 1.1 PROPOSED TITLE 1.2 INTRODUCTION 1.3 RATIONALE FOR CHOSEN TOPIC 1.3.1 The Importance of International Business 1.3.2 Competing on an International Level 1.4 AIM AND OBJECTIVES OF RESEARCH Chapter 2: LITERATURE REVIEW…………………………………12-25 2.1 CLASSIFICATION OF DIFFERENT MARKETING LEVELS 2.1.1 Domestic/Home Marketing 2.1.2 International Marketing 2.1.3 Global Marketing 2.2 DIFFERENCES BETWEEN INTERNATIONAL AND DOMESTIC MARKETS 2.3 COMPARISON AND COMPLEXITIES OF THESE LEVELS 2.4 ENTERING A FOREIGN MARKET 2.5 CHALLENGES IN ENTERING A…show more content…
For the purpose of struggling against some additional difficulties when going internationally, companies have to consider of the importance of international business and being awareness of implementing an effective strategy on an international level . 1.3.1 The Importance of International Business International business is a process which its all activities are carried out under the control of government. It involves two or more countries. To understand the importance of going internationally, it would be good to find out the answer of this question; “why is international business important especially for domestic companies?” The simplest answer is that international business has a huge and growing share of the business in the world. Today, many companies all around the world, large or small, are influenced by global issues and competition for the reason of a large number of them sell their products to and/or suppliers from foreign countries secretly and/or stay ın the competition against products and services which come from other markets. International business is a kind of opportunity for the countries and the consumers to be exposed to these services and goods which are hard to find in their own region. Clothes, food, jewellery, stocks, wines, spare parts and the similar products are always ready to use all the time in international markets. Providing a service is also done with some ways such as; banking, consulting and transportation, and

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