TABLE OF CONTENTS
ACKNOWLEDGEMENT…………………………………………………………..2
ABSTRACT………………………………………………………………………...3
Chapter 1: INTRODUCTION ……………………….....................7-11
1.1 PROPOSED TITLE
1.2 INTRODUCTION
1.3 RATIONALE FOR CHOSEN TOPIC
1.3.1 The Importance of International Business
1.3.2 Competing on an International Level
1.4 AIM AND OBJECTIVES OF RESEARCH
Chapter 2: LITERATURE REVIEW…………………………………12-25
2.1 CLASSIFICATION OF DIFFERENT MARKETING LEVELS
2.1.1 Domestic/Home Marketing
2.1.2 International Marketing
2.1.3 Global Marketing
2.2 DIFFERENCES BETWEEN INTERNATIONAL AND DOMESTIC MARKETS
2.3 COMPARISON AND COMPLEXITIES OF THESE LEVELS
2.4 ENTERING A FOREIGN MARKET
2.5 CHALLENGES IN ENTERING A
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For the purpose of struggling against some additional difficulties when going internationally, companies have to consider of the importance of international business and being awareness of implementing an effective strategy on an international level .
1.3.1 The Importance of International Business
International business is a process which its all activities are carried out under the control of government. It involves two or more countries. To understand the importance of going internationally, it would be good to find out the answer of this question; “why is international business important especially for domestic companies?” The simplest answer is that international business has a huge and growing share of the business in the world. Today, many companies all around the world, large or small, are influenced by global issues and competition for the reason of a large number of them sell their products to and/or suppliers from foreign countries secretly and/or stay ın the competition against products and services which come from other markets.
International business is a kind of opportunity for the countries and the consumers to be exposed to these services and goods which are hard to find in their own region. Clothes, food, jewellery, stocks, wines, spare parts and the similar products are always ready to use all the time in international markets. Providing a service is also done with some ways such as; banking, consulting and transportation, and
The new directions and instruments of development of the international business are boldly shown. The international business is understood as such business activity, the primary coverage of which is the international economic relations in world economy. The international business can be divided into some main segments conditionally; global business, international (multilateral) business, foreign business in the host country and business abroad. According to Epping (2009), “The long-tail theory of commerce describes the ability of online businesses to use low distribution and inventory costs to make a profit out of selling small volumes of hard-to-find items to many customers.”
The business internationalise means a company’s production and business activity are not only confined to one country, but also integrate the different countries’ raw material and labour and technologies to
In a time of global commerce, new business ventures can take on many forms. What used to be local or even national companies have become world-wide. International growth of a business can be extremely beneficial but is not without its challenges. Different countries have different peoples and different cultures - different ways of doing business altogether. If a venture is to be successful, these differences must be well understood.
1.Briefly describe reasons for Phillips and Matsushita to operate internationally. Why do they do it? Describe the international strategy of Phillips and Matsushita using the international strategy classifications we discussed in class (e.g., localization, transnational, global).
Considering the conducted research and analysis, it can be clearly seen that the international strategy is not effective, that is why, needs to be fixed. Moreover, the company has a success in the local market, so it may be reasonable to put the efforts to promote inside the country.
Many companies today want to expand their business to the international business, which can bring cost down and profits up. Taking a business internationally means knowing the rules and regulations of the countries you are entering. There can be many issues with going global which include cultural barriers, diversity issues, multicultural issues, political issues, and economical issues. It is very important to know how important expansion is to the company and what implications will come from going global.
You are employed by the local Business Development Agency and have been asked to independently research international business in relation to an international case study business of your choice. From your research you are required to put together a research report document which can be used to assist businesses who are considering trading internationally. Your work should be a result of your own independent research and contain references throughout and a bibliography. Your research should follow the guidelines set and give your own supported judgement where indicated.
Based on Tata Group’s experience, we can see the advantages and drawbacks of going international as follows:
I. Executive Summary II. Concept Statement A. Company Background and Mission B. Products and Services C. Business Model: Sustainability and Uniqueness D. Strategic Intention E. Marketing F. Risk Analysis G. Differentiation H. Evaluation: Factor of success III. Situation Analysis A. Industry Analysis 1. Industry overview 2. Porter five forces 3. Market size 4. Position in the market life cycle 5. Available distribution structure, plus attitudes and practices 6. PESTEL 7. Risk Analysis B. Firm Analysis 1. Brief history of the company and stage of internationalization 2. SWOT Analysis 3. Stakeholder Analysis 4. Product Development and Product Extension 5. Pricing and
International business can be defined as the exchange of goods and services across borders through the use of negotiators. It can be thought of as the deliberate investment into another country with the gain of a commodity in the transaction. Through the fast paced train known as globalization, many companies have found international business transactions to be quite fruitful as they spread losses and create new opportunities for growing markets and raw materials. As mentioned before, international business transactions are made possible through negotiators; the focal firm, the government, distribution channel
International marketing is an important factor in serving organizations to develop into becoming globally competitive. Companies who operate within domestic markets purely are having difficulties competing with a global organization. Therefore, what does it take to move an organization globally? According to Cateora, Gilly, and Graham (2013), “international marketing is the performance of business activities designed to plan, price, promote, and direct flow of the companies goods and services to consumers of users in more than one nation for profit” (p. 10). International marketing strategies and its effectiveness assists in the expansion of an organization. The development of global markets was
The world offers significant business opportunities for every company, however, opportunities are accompanied by significant challenges for managers. Managing global operations across diverse cultures and markets represents a big challenge and opportunity for companies. To compete in the global market and be successful, companies must learn the strategies, policies, norms and technology necessary to conduct international business. The opportunities for global expansion are numerous, and attaining success is a matter of developing the right strategy to win local markets and its consumers.
Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.
Well known companies like Nike, Microsoft, Sony, Shell Group are just some of the big companies that went global and expanded their trading around the world, they are large businesses that operate internationally in many countries. Development of worldwide integration urges companies to reach out international markets and interact with foreign customers. Businesses focus on fulfilling the demand of the market by its products or services, besides their target is increasing profit, in order achieve these goals they favor to expand their work in a foreign market. Other reasons to internationalize their business may be to become
International business is much more complex than operating within the domestic market because countries are extremely different in many ways. The