The Importance of Marketing Plan in Telecommunications Industry

A strategic plan is a tool that delivers guidance in achieving a mission or goal with maximum proficiency and control for an organization. Strategic planning is used to transform and revitalize organizations. The plan helps provide an inclusive understanding of opportunities and challenges both internally and externally for the organization. The plan delivers an assessment of the strengths and limitations that are realistic within the company. A well-developed strategic plan will offer a comprehensive approach and empowerment for the stakeholders involved. It is an opportunity for learning and understanding priorities that will drive the business to succeed. Jones (2010), describes how in health care organizations, strategic plans

In the economy today every business has a need for a strategic plan. Strategic plans are most vital for small businesses to have a strategic plan because they comprise the majority of local businesses and are more likely not to survive. No matter if the business is small or large it is important to keep this plan updated and evaluated to the businesses current standings. Typically a plan should focus on the following two to three years when it is being created.

Strategic planning within a company is a tool used in companies that help mature areas in total quality management. This type of planning creates a cohesive management system for lower level employees to better adapt in. “Strategic planning determines where an organization is going over the next year or more and how it 's going to get there. Typically, the process is organization-wide, or focused on a major function such as a division, department or other major function”(McNamara, 2008). In order to plan effectively one must first make a clear assessment of the plan and have an analysis on the corporations mission statement and objective.

Strategic planning is crucial for the success of all business endeavors. Analyzing currents trends in technology, consumer markets, competition, and the workforce can play a pivotal part in whether or not the organization can survive. Overtime, strategic planning strategies must be modified in order to compensate for changes in the industry. Goals and strategic planning often necessitate change to ensure that the organization is performing at peak level, while offering the most beneficial and quality services to consumers.

In order to tell the difference between goals and objectives is to clarify what each requires. According to Chambers and Wedel, 2005, “a goal is a statement in general terms of desired qualities in human and social conditions”. Goals are broad and lead to different objectives. Whereas objectives are created intended to be measured and also specify who

Strategic planning examines all business aspects and is more than envisioning the future, because it requires setting goals and establishing critical success factors and actions necessary to reach those goals. Goals and actions are tactical plans updated annually or semi-annually to track progress. Strategic plans are made according to

Business objectives will be clear. Use your plan to define and manage specific measurable objectives like web visitors, sales, margins or new product launches. Define success in objective terms.

The decision to begin, enter, or continue with a business venture has a specific amount of risk associated with the undertaking and once begun specific goals and objectives need outlining and measurement devises put in place to confirm the future success of the entity. In a simple form, a strategic plan determines where an organization is going during the year to two years, how it will get there, and if it can reach the objective desired. There is a variety of approaches in a strategic plan but what need the most consideration is the leadership in an organization, organizational culture, and the organizational environment. One manner of ensuring the continuity and attainment of a

A tactic is a means by which a strategy is implemented. For each of your company's objectives you need to come up with possible strategies to achieve them. You then need to write tactics for each of the functional areas of your firm to implement those strategies. For example, your

Objectives are how you achieve your goals within a business, they are smaller sections of the goal which overall help to achieve it. Policies help keep things in place, policies also keep staff in the right direction of the objectives and eventually achieve the goals.

One of the key contributors to this article, Mike Rukstad, said that there are three things that make up a great strategy: objective, scope, and advantage. Beginning with objective, what is your end goal, what are you trying to accomplish for you and your company? It’s easy to say that

According to study.com strategy describes how the objective of a plan can be achieved, it’s the action plan (2014) Strategy Implementation: Plan, Process & Examples. “Strategic planning involves preparing for the strategic planning session, analyzing internal and external information, formulating or refining the organizations strategic intent and goals, deciding on a course of action likely to lead to the organization’s realizing its strategic intent and achieving its goals and taking other actions during the strategic planning session to increase the likelihood of the resulting plan being successfully executed, and assessing progress and the overall success of execution to determine how to improve the next strategic planning cycle and further position the organization for optimal success”(2011) Strategic planning: A practical guide to strategy formulation and execution. This is important because to strategically plan is to understand the goal and to think through all the steps of the process this is always important to have a strategic plan. None of the steps in the plan can be

To make these goals effective and efficient objectives are important. It gives an organization right direction to achieve its goal, that is why organizational objectives should be specific, measurable, achievable, realistic and time bound (SMART).

Then take that into account when creating the strategic plan. As for the expense levels growing out of control, I believe the company might need to switch form revenue based offices to profit based offices. This will take into account expenses a lot more, therefore gaining back more control of the expense levels. Of course it should create a comprehensive and well thought through plan that will take into account the objective of revenue growth. Again this should be integrated into the strategic plan. Moving on to the issue of lack of new leads and prospects, I believe the chart idea they suggested is a good idea, but maybe give the managers and the offices more freedom by using it how they feel is best and not having them report back everything to the founding partners. It should be at least a little decentralized, as everyone is use to now. As for the last issue I believe ACS should pay back the money they overcharged Powerhouse for, and tell them there was a mix-up by an employee and you’re terrible sorry and you have taken care of the problem. This way you won’t really lie, you prevent them from finding out some other way and keep your integrity. I believe this will work out for the best.

Objectives are an organization 's performance targets—the results and outcomes management wants to achieve. They function as yardsticks for measuring how well the organization is doing.