Due to the fragile economy and the similarities of product offerings, providing quality customer service is more important than ever for maintaining and growing a company. Providing quality customer service has a much more defined meaning and is different from providing "exceptional" customer service. Exceptional customer service is usually fulfilling a customer's needs based on one particular instance that may or may not be repeated. Providing quality customer service means meeting the material as well as the emotional needs of a customer before, during and after the initial purchase or contact and having sufficient processes in place where the same level of service is provided consistently. In other words, it is adopting the quality …show more content…
In some part, this is a result of the companies treating the employee's as numbers by not investing in training, providing a good work environment or helping the employee understand the importance their role plays in the business process. According to a survey of over 500 restaurant owners at the restaurantowner.com website (Survey Results: Customer Service Survey, n.d), 70% stated that is important to teach or train employees basic social skills such as smiling, eye contact, attitude and conversational skills. Another fact that drives this point is that the same survey shows that 80% of the restaurant owners stated that hiring the right person for the job was the most important part of this process. To compound these challenges a lot of companies have also been put into a position where they have had to make the hard choice of reducing staff members. Usually this means there are fewer front line, customer facing employees. The difficulty comes in when even though most people know the situation that the economy is in, they still expect a high level of customer service and commitment from the companies they do business with. Peggy Morrow had an article published on the Inc.com website (Morrow, 2000) that gives a nice breakdown of the areas that companies need to work on in order to provide a higher level of customer service. Morrow encourages companies to make it clear that customer service is the job of everyone, not
Customer service must satisfy the needs of the customers to ensure a service companies’ quality is maintained.
High Quality Customer Service: By providing superior customer service, there will be positive future growth. This is done by focusing on customers and providing services and products they want. The sales initiatives are specifically designed to meet the needs of their customers. This is why they are ranked in the top 20 best performing companies and Home
Excellence in customer service is the objective of all organisations wishing to be successful. However, there is often a gap between customer expectations and management perceptions of customer expectations. Organisations often fail to get close to their customers and correctly read their expectations.
Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.
Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.
Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in
Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.
The customer service personnel should be in a position to acknowledge their clients and pay attention well to whatever they say and put into practice active listening. They should also give a chance to the customers to respond to the services the company offers perhaps through the enterprise’s website. For any company to prosper, good customer relation is paramount in building a loyal
Exceptional customer service means establishing and maintaining a relationship built on a foundation of respect, accessibility, and understanding. It means treating customers like people, and not names on a spreadsheet or numbers on a form. It means asking the right questions, listening carefully to the responses, and having the product/service knowledge to provide the best possible solution to meet your client’s specific needs. Exceptional customer service also means having a willingness to be available and attentive to complaints and concerns. Customers should feel that they have your complete attention, and should expect and receive
Service quality is defined as a comparison of customer expectations with service performance. The organizations with high service quality meet the customer needs and also remain most economical in terms of competition as improved service quality also makes the firm more competitive. High service quality is achieved by knowing operational process through identifying problems in service and defining measures for service performances and outcomes as well as level of customer satisfaction (Suneeta & Koranne, 2014).
Customer service is very important element in hospitality industry. A good restaurant or a good hotel always have an excellent service first. Hotels and restaurants put added value in their products and service make guest love it. Some hotels give guest drink when they arrived or prepare small birthday gifts to their loyalty guests. But sometimes hotels spend lots of money to added value of customers’ experience but customers still don’t like their service. So, what’s happening? Hotels gave service and improved service are not customers needed or most needed. That’s the gap between you and your customer. “You know your hotel inside out, but do you ever see it through your guests' eyes? In many cases, there is a disconnect between what hoteliers think
Customer may expect more from companies than they did before, but with the right technology, there’s no reason why any business can’t meet (and exceed) the rising customer expectations. With customer service now the key competitive differentiator, make your customer experience a priority and you’ll soon see huge rewards.
Service quality represents a fundamental aspect of delivery, which strongly influences consumer satisfaction and, as a result, loyalty. In today’s global market a customer’s service expectation has to be met and exceeded eventually in order to retain customers as well as achieve success. Perceived quality of a product or a service is becoming one of the major competitive factors in the business world and has led to the innovation of the ‘Quality Era’ (Peeler, 1996). In simple words, the comparison of customer expectations with service performance is service quality. On the other hand, customer satisfaction is defined as a pleasurable fulfilment response toward a good, service, benefit, or reward (Oliver, 1997). Both of these
In today’s economy, customer needs continue to change. Customers have different expectations and perceptions of service which many organizations struggle to fulfill. Providing exceptional service quality to customers is critical for an organization’s success. This paper will assess the specific elements of customer expectations and perceptions with the alignment to service quality criteria. Moreover, several instances will be reviewed to define appropriate service quality perceptions and customer satisfactions. Finally, gaps between expected services will be reviewed and areas of improvement will be identified.
essay will explain why quality of service is important for costumers that results in success of companies. Competitiveness in a business area is hard in reason that there are many different companies. In addition, quality is relevant to keep costumers and results in loyalty costumers.