The Importance of Technology in Sports

Sports have been around for ages and technology has greatly affected them. Technology has made sports easier to play, coach, and officiate. Advancements in technology has drastically changed the Olympic games, the equipment used by athletes, training, and athletics as a whole.

This new concept became essential after a meticulous work in gathering information about general consumer’s needs. Marketing team has reached out to a younger generation though different channels of social media and social network such as Facebook, be it Twitter, MySpace and then internationally, High Five and Orchid (Video Case 9) to understand what type of technological breakthrough will satisfy potential customers’ need. Prince Sports, Inc Marketing team work directly with R&D team to combine and collaborate marketing knowledge and technological ability. Together these two teams have created an evolutionary O3 technology with a 24 percent faster swing speed than traditional frames. The explanation of why their technology works better than other brands is pretty simple: “The secret is in the holes”. Like all world-changing innovations, O3 technology is based on an ingeniously simple idea. By replacing traditional pin sized string holes with massive O-ports, Prince Sports created a class of racquets that move through the air faster for increase power and greater control. (Tennis Express, Online Store, http://www.tennisexpress.com).

Introduction:You would not be able to watch the great sport of football today if it weren’t for the equipment. The equipment is important because it protects players from injuries and gives them some style. Not only do they protect the player it improves their performance. Football pads changed tremendously during the span of the game. The advancements in football equipment have kept the sport going and improve for a better game.

Every sport starts with basic equipment, player, and ground rules. The most important of them all is the equipment because without them the sports will not existence or involve being different from other sports. The equipment should be very pacific with purpose and that is how the equipment will transform to a better and more soothing object. It will take time, effort to make sure the object will fit the sport, and it will not conflict with the players’ performance. There are many reasons an equipment transformed to be better like increasing players’ performance, protection against injuries, fitting into more competitive leagues, or adopting to the field sitting while playing the sport.

In the TED Talk “How Augmented Reality Will Change Sports... and Build Empathy,” by Chris Kluwe, it is stated that augmented reality will have many effects on sports and on society. For example, if an athlete was to use this form of technology, it could give him/her an extra second that he/she would need to react. In his talk, Kluwe states, “Well, imagine you're the quarterback. You take the snap and you drop back. You're scanning downfield for an open receiver. All of a sudden, a bright flash on the left side of your visor lets you know, blind side linebacker is blitzing in” (18). In this case, the quarterback is given a little extra time to get out of the way as the linebacker rushes in. These seemingly insignificant advantages can actually

This little creation, where the racquet was a little bit larger, adding much more control of the racquet and ball, had gone so global that Head was now at the top of the global tennis racquet industry. “Prince was able to generate some of the highest profit margins in the industry because its rackets were protected by a patent. In addition to its aluminum racket, Prince was able to boost profit margins by introducing 108-inch rackets made of exotic materials like magnesium (selling for $115 in the early 1980s), graphite ($250), and high-strength boron ($450). By 1980 Prince was generating revenues at a rate of more than $30 million annually. Sales for 1981 topped $35 million before increasing 60 percent to nearly $57 million in 1982. In 1983, Prince's revenues stabilized some, rising 13 percent to about $64 million” (International Directory of Company Histories, 1996).

New materials and design used in tennis rackets, skis, footballs, javelins, bicycles etc. improve control, speed and distance. Specialist clothing and footwear, including heat-reducing and lightweight materials and hydrodynamic full-body swimming suits, improve speed and endurance. All-weather surfaces, better drainage and roofed stadiums produce better playing conditions.

"Performance-Enhancers are various substances, chemical agents, or procedures designed to provide an advantage in athletic performance”. As per the rules of World Anti-doping Agency (WADA), use of such substances in sports is strictly banned, however such ban is opposed by some either on the account of performance theory or on reasonable grounds based on contrary of ban with science. In the reading “Sports Enhancement” the Author “Thomas H. Murray” brings the ban to justification by providing acceptable arguments in favour. In this paper, I will discuss three characteristics of sports outlined in reading to contend in favour of author’s cessation.

These new carbon fiber rackets last much longer than ever before and there are continual improvements being made all of the time. Even though this new racket has many great qualities, material engineers are still experimenting to see if there is an even better solution. I look forward to the next advance in the game of

1986 World Cup quarter finals, was when one of the most controversial calls was made. The goal was called the “Hand of God” because Diego Maradona scored with a hand ball. It could have been called correctly if they allowed instant replay. Instant replay has benefitted sports because it allows referees to make difficult calls and see things on the field of play that have been obstructed from view. Today, the technology has become so advanced, that most calls that the referees get wrong can be clearly seen by instant replay. The game may take longer but, the outcome is fairer.

1. Cultivating Technology to meet player’s needs. Prince Sports, Inc implemented a new technology progress in order to solve the main problem that most of tennis racquets had: contradiction between racquet speed and sweet spot. This new concept became essential after a meticulous work in gathering information about general consumer’s needs. Marketing team has reached out to a younger generation though different channels of social media and social network such as Facebook, be it Twitter, MySpace and then internationally, High Five and Orchid (Video Case 9) to understand what type of technological breakthrough will satisfy potential customers’ need. Prince Sports, Inc Marketing team work directly with R&D team to combine and collaborate marketing knowledge and technological ability. Together these two teams have created an evolutionary O3 technology with a 24 percent faster swing speed than traditional frames. The explanation of why their technology works better than other brands is pretty simple: “The secret is in the holes”. Like all world-changing innovations, O3 technology is based on an ingeniously simple idea. By replacing traditional pin sized string holes with massive O-ports, Prince Sports created a class of racquets that move through the air faster for increase power and greater control. (Tennis Express, Online Store, http://www.tennisexpress.com).

There is little that we know about the screens behind the tennis courts and baseball fields. We might have forgotten about the strategically placed monitors and sensors of all kind. Maybe we did not know about how a ball served at 150 miles per hour is really only going 103 miles per hour when it hits the ground, but how could we know that? We could only know that by thinking of, creating, and using advanced technology. After watching and wondering how we got to this technology-driven sports world, I finally decided to emerge myself into this confusing but marvelous world. I focused on my favorite sports: tennis and baseball. Tennis is a great example of technology when used as a mechanical aid, helping both the player and the viewer. With

As a result of the new procedure All Sports employees will require time to get used to it, it should be quickly adapted and would benefit All Sports significantly in the near future. Instead of using paper-based methods employees would need to adopt the electronic method. The struggles of the old method will be a system of the pass. You would no longer need to carry loads and loads of paper , you can simple send data from one system to the next. The bespoke system will have to be kept as changes could cost All Sports large amount of money and a lot of time. As staff are not use to the new system they will require training. The new procedures will help increase All sports production and productivity. As the All sports

Their have been many developments in sport and coaching science (CS) over the last few years. Davies et al (1965) have suggested that the developmetns made are, in the field of sports science, mainly related to the changes in technologies. Smith and Wesson (2006) have indicated that, though changes in coaching science are not as easy to pinpoint the cause, changes in practice are most likely to be as a result of changes in the approach of many coaches to develop a more athlete centred approach. It has also been suggested that the development of media technologies has led to changes in practice. In this essay, I will identify the issues which have led to changes in these sciences, and weather they have been good or bad. I will then go on to

The period of 1865 to 1950 was critical to the formation of “Modern” sport that is recognized today. In an article by Allen Guttmann titled From Ritual to Record: the nature of modern sport, Guttmann outlines seven characteristics that played a central role in the development of sports. These concepts were created as a sociological history of sports and took into place both American and European competitions. Guttmann’s notions of secularism, rationalization, bureaucracy and quantification, among others, all advanced the culture of sports; yet the most important of the stated characteristics is equality.