The Importance of Visual Literacy

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Visual literacy, as defined by The Association of College and Research Libraries Image Resources Interest Group, “Is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media.” (ACRL). While the concept itself, as well as awareness of its role in people’s everyday lives is increasingly widespread, its’ worth is still highly debated. It is evident in our daily lives, messages conveyed through billboards, television advertisements, sculptures, and magazine adds, just to name a few. However, it is frequently disputed whether being visually literate is an important skill. Does art have value solely because it is aesthetically pleasing, and what messages can be derived from …show more content…
Through the creative use of these competencies, he is able to communicate with others. Through the appreciative use of these competencies, he is able to comprehend and enjoy the masterworks of visual communication” (Avgerinou). Since this time, people have become increasingly visually literate as interpreting images has become a daily occurrence in many people’s lives.
As more research was done on visual literacy, it began to be incorporated into scholastic, historic, philosophical, and artistic settings. These advancements in the common acknowledgment of visual literacy were enhanced as technology became more incorporated into people’s daily lives. Images in ads were designed with emerging technology to depict certain meaning about their product without saying a word. Studies on the effectiveness of visual literacy led to its overall acceptability. Because of this, schools began to teach visual literacy as a concept of depth. Schools however did dispute visual literacy’s legitimacy in comparison to that of linguistic literacy (ACRL). In 2011, significant advancements were made in the realm of visual literacy when Visual Literacy Standards for teaching in higher education were adopted by the Association of College and Research Libraries (Avgerinou).
Beth Olshansky states in the novel The Power of Pictures: Creating Pathways To Literacy