The, Inc, The World Leader Of Innovative Casual Footwear

The topic that I have chosen to do a research project on is Nike Inc. I chose to do my research on Nike because I am for one, very much interested in Nike, and secondly I am very interested in Nike 's clothing, shoes, and accessory line.

For consumer customers, Crocs designed a broad and extensive distribution system so its shoes were available in a variety of retail outlets from specialty stores to department stores and large shoe store chains. Marketing & Promotion Crocs used creative merchandising (out-of-box vertical displays).

Obviously, there is a big number of driving forces in the athletic footwear industry. Each of these driving forces has different impacts—some of them can have a more considerable effect than others on figuring out how much cross-company differences influence market shares and a number of units sold. The first line of most influential factors includes comparative prices, S/Q ratings, and a number of models offered among the footwear competitors. These three most important competitive forces affect customer decisions of which athletic footwear brand to choose. Furthermore, the decisions of customers whether to purchase one brand or another are also influenced by such forces as advertising, celebrity endorsements, the number of independent retail

West Coast Fashions, Inc has decided to sell one of their segments, Mercury Athletic in the context of a broader reorganization. The head of the business development for Active Gear, Inc(AGI), John Liedtke, views this event as a good

Crocs, Inc. obtained many core competencies throughout the various phases of their supply chain model. Their leading competency apparent in the mid-2000s, was their ability to be efficient and flexible within their supply chain model. This afforded them competitive advantage to revolutionize the footwear supply chain during this time period, in addition to only making injection molded shoes. “Much of this growth had been made possible by highly flexible supply chain which enable the company to build additional product to fulfill new orders quickly within the selling season, allowing it to respond to unexpected high demand.” A second core competency was the ownership of the formulas for the proprietary material resin “croslite”, the primary raw material in their product.

The brand Crocs was founded in 2002 by Lyson Hanson, George Boedecker Jr, and Scott Seamans. This comfortable shoe is for all ages, but is mostly worn by kids. The shoe was originally supposed to be a boat shoe because of its waterproof resistance. One thing that is great about Crocs is that they are comfortable and you can wear them all season. For the winter Crocs have a fur lining on the inside to keep your feet nice and toasty! Many doctors wear Crocs while in surgery for a long time because they are easy to slip on and off. They eliminate achy pain in your feet leading to a more comfortable rest of your day. Crocs are made out of a material called Croslite. Crocs are priced at $20.00 being the lowest and $40.00 being the highest price.

Be more aggressive in their marketing strategy. One of the reasons why Crocs got so ahead because they were very aggressive in terms of sales and marketing strategies. They need to target more overseas clients, as North America is already dominated by Crocs. They should also work harder at distributing to more retail stores in North America.

Michael Jordan has a shoe company. He played different sports Michael Jordan is considered as the “ Greatest basketball player of all time.” Michael Jordan was born February 17, 1963, he was the third son of James and Delores Jordan. University of North Carolina at Chapel Hill. In 1984 Round : 1 3rd Overall He was selected by Chicago Bulls 1984 - 2003. He was one of the best players. He owns his own shoe company.

Nike began as Phil Knight’s semester-long project to develop a small business, which included a marketing plan. This project was part of Phil Knight’s MBA course at Stanford University in the early 1960s. Phil Knight had been a runner at the University of Oregon in the late 1950s. His idea for his project was to develop high quality running shoes. He thought that high quality/low cost products could be produced in Japan and then shipped to the United States to be sold at a profit. His professor thought that Knight’s idea was interesting, but not much more than a project.

1. Which of the comparable companies appears to be a good match to Crocs at the time of

Clutch Shoe Incorporated is in a precarious precipice with regards to its competitive position in the athletic shoe marketplace. In order to overtake our competitors a goal oriented comprehensive ad campaign is needed. It is important to consider the long-term benefits to the company once we establish a loyal returning consumer demographic.

With revenue from Crocs shoe sales reaching to $680 million in 2007, it is clear that the company has developed a successful strategy. Not all of the success can be contributed to the design of the product. Although their products were in high demand, there are more underlying factors that have paved the way for Crocs to be competitive in the shoe market. Crocs’ supply chain design and use of vertical integration revolutionized speed and quality of order fulfillment.

footwear, the World Shoes, distributed through the same channels, didn’t reach the proper target market. The

Crocs’ value chain management system allowed it tremendous advantage in meeting customer needs (Business Pundit, 2008). By controlling all aspects along the value chain, Crocs could quickly adjust to customer demand, building additional shoes and fulfilling extra orders within a single selling season (von Briesen, 2009). This allowed retailers to order smaller

New Balance International was founded during the early 1990s specializing in orthopedic footware to improve the fit of their shoes. Today the company continues its founding values in a highly specialized niche business of providing athletic footware in a wide range of widths and sizes which distinguishes the product from its competitors. With the philosophy of “one size did not fit all,” New Balance expanded operation from the US and currently markets its product in 160 countries in six continents. New Balance Inc. first appeared in South Africa In 1976 when a Durban based company obtained a license to distribute the brand. Under this distribution plan the company held a very small percentage of