The Indian Market Of Mass Consumerism And Debt Based Consumption

Online Grocery stores: Over the last two decades, rising internet and mobile phone penetration has changed the way we communicate and do business. E-commerce is relatively a novel concept. It is, at present, heavily leaning on the internet and mobile phone revolution to fundamentally alter the way businesses reach their

Just 10 years after the internet was created, online shopping was invented. Shopping online is very convenient and saves a lot of time as it only takes a click of a button to purchase your order so that you can get back to the more important things on you schedule. By shopping online It is easier and quicker to conduct price comparisons as it just takes seconds to click from one online shopping website to another to get better prices. Shopping in stores can be very time consuming as it can be sometimes quite difficult to find a particular item in store and especially in big department stores or shopping centres, it can take a lot of time waiting to get served at the tills if there are big queues. By shopping online you can avoid the hassle of being in crowded stores for a length of time and online stores are open 24/7 allowing you to purchase your

The store could also develop an app in the long run where customers could send a grocery list to their cart from home that would come up on the display on the cart to make shopping a more convenient activity. At the end of the shopping session, the shopper simply walks out of the store with the cart where, at the door, the main reader receives a radiofrequency signal from the cart that supplies the main reader with the total sum of the purchases. The reader sends that total to a computer that charges the customer for their purchases on their credit card and sends an invoice to the customers’ phone within minutes. This will allow for grocery stores to be able to analyze customer preferences and buying habits in real time, which will allow them to be able to better tailor their selection to their customers.

The grocery store seems like an everyday simplistic duty that everyone in American society has to do to feed their family. Yet there is a lot of trust that goes on through the process. Consumers are made unaware of where the products come from and not only that trust is slowly diminishing with online grocery shopping.

It is also a market that is relatively untapped (e-commerce groceries) while at the same time servicing a market that is always needed (people always need to eat). However, in unstable economic times, people will unlikely pay for a luxury service such as this. People with low discretionary income will go to a local grocery store and buy food on sale, instead of paying for extra delivery fees. Another cost saving benefit of ordering online is saving on ever increasing gas prices.

Increase in online grocery shopping segment. As the market is heading to provide maximum consumer value by reducing time consumed for customer, online shopping or pick-up items trends got more attention from all players. Pressure from the new entrance like Amazon can change the game play.

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

In addition, a huge benefit of shopping online is that it allows product and specification comparison so you can purchase what you need and pay less. Online stores have a lower overhead than the traditional stores offering better deals, and the consumer is able to find the product they want at a better price. In traditional brick-and-mortar stores, sales have limited quantities at hand, but online stores are able to keep a bigger inventory giving online shoppers more opportunities to find a bargain. In fact, shopping at several stores at the same time guarantees the consumer the best deal. Shopping online is simple, and finding the right product is easier. If you are shopping for a digital camera at the store it might be a little overwhelming to see the camera selection with so many specifications. Sales representatives can sometimes be misleading in an effort to make the sale. Online side-by-side product comparison will allow the consumer to

Going to the grocery store is always a long process that many people dislike. Many businesses have tried delivering groceries since the late 90's but it is very expensive and inefficient. Not a single business was able to establish a cheap efficient way to deliver groceries to your front door. After a few years of trying many methods, Google and Amazon are attempting to pick up goods at stores and deliver them to homes using route-optimization algorithms. This method seems great, however it is still on the pricy side.

Shopping at the grocery should be a quick process, but it is east to spend at least an hour due to just looking for items. The Smart Kart will revolutionize grocery shopping by having an LCD screen to show the fastest and most efficient route when using shopping lists, will suggest meal items and show location of items, show fastest checkout line, and provide self-checkout. This item will remove the hassle from searching the wide variety of items that grocery stores contain.

Other companies have also attempted to create online shopping for groceries. Some are thriving because of their innovative delivery methods. Some companies have failed because of the difficulty in supply and the steps including in having the customer receive the product.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

As well as major effects of financial struggle and unemployment on the retail sector, there are many other factors that have impacted the industry. As well as being cost conscious, huge advances in technology have made a permanent impact on the grocery shopping for the consumer and the retailer. We are living in one of the most exciting times in retailing history, thanks to continuous technology innovation, supported by the World Wide Web and open-source networks. Those retailers who embrace this breakthrough technology gain market acceptance and potentially leapfrog incumbent competition. The transition from locked rooms and long term plans t an open, transparent, fast-paced and more creative world also is being embraced by leading businesses. Recognizing how critical these new technology-based channels are to their success, leading-edge retailers have adopted a proactive culture, unleashing the untapped talent within their organizations and focusing on engaging with customers by using social media and mobility (Brennan 2010). Before retailers used the internet for online shopping or advertising, customers had a lot less knowledge on their products unless they went into a store and asked a sale assistant, now they are able to research products and know just as much as the shop workers themselves. Shoppers used to rely on familiarity or word of mouth to contact or find a store, due to the Internet, we are now able to mobile devices to see offers, locate and call a store

Shopping carts have come a long way since bags, baskets, and early cart designs. The current design maximizes storage with a big basket, a rack, and a child seat, but is missing technology to make shopping easier. Smartphones are so commonly used in this day and age and SmartCart, our product, utilizes current technology like smartphones. With the SmartCart app, customers are able to make lists, compare prices, and prepare their shopping trip. When they arrive at the store, they can sync their pre-made trip from their phones to a screen on the shopping cart. This makes shopping quicker and more efficient, for you can see any information you may need on items right on your cart. The SmartCart perfectly combines current technology with our breakthrough technology that is not present in grocery stores today. With any new product and technology, there are things that could go wrong. However SmartCart creates an overall better shopping experience and has a big upside.

The biggest attraction towards online shopping is home delivery and discount received as per customer perspective.