Food Inc, produced by Robert Kenner is a documentary designed to expose big industry for corrupting our food system in order to sway the audience into supporting organics and small business. Throughout the film Keener effectively convinces his audience that large companies have indeed corrupted our food system by showing the viewer their role in the obesity epidemic along with exposing their mistreatment of animals and workers through the use of logos, pathos, and ethos rhetoric.
As Gliessman, an agricultural researcher, says in Agroecology, “conventional agriculture is built around two related goals: the maximization of production and the maximization of profit. In pursuit of these goals, a host of practices have been developed without regard for their unintended, long-term consequences” (3). The industrial food industry has created a process to produce as many crops as possible in the quickest amount of time to put onto the market. The several ways utilized to achieve these goals are those that are harmful to the consumer. Two main threats are genetic modification, and chemicals. These issues are a spark of concern in addressing the health of consumers. Food industries often try to tantalize their audience with the promise of untouched, pristine produce when in reality these foods are heavily tainted by pesticides or are genetically modifieds. “One will find this obliviousness represented in virgin purity in the advertisements of the food industry, in which food wears as much makeup as the actors. If one’s whole knowledge of food from these advertisements, one would not know that the various edibles were ever living creatures, or that they all come from the soil… “ (Berry 147). People are informed little about the pesticides that we often ingest from products like these and little do people know the negative effects of GMOs.
In the prestigious documentary film, Food Inc., produced by Robert Kenner and founded upon an Eric Schlosser’s book, Fast Food Nation, Mr. Kenner has an intriguing impact on the American consumers of many food products and industries. Throughout the film, viewers and everyday consumers of these various products, visualize what takes place behind the scenes in food factories, contrary to what they may see through forms of advertisement. The documentary generates an image of an “Agrarian America” in a naturalistic way to convey the message of what food production truly consists of. The film uses ethos, pathos, and logos as rhetorical devices to enhance the horrendousness of food production to its audience in multiple ways. Food Inc. provides not only a visual effect on the audience's emotion to portray its message, but uses a variety of commentary scenes from several experts and members within the food industry.
For example, the film presents the counterproductive result of feeding cows with contained brains of infected cows that spread a deadly disease through the cattle known as ‘the mad cow disease’. This type of intensive farming is characterized by its use of antibiotics and pesticides that cost higher prices for farmers. Some farmers turn into the industrial farming not always by choice but for companies that own or influence those intense farming practices. There is two agribusiness that has a monopoly the market by selling agricultural technologies to farmers such as pesticides, GMO, and fertilizers that often influence the public policy and farming practices. This system is unsustainable and produces cheap food products which cost is not included in the market but people end up paying for due to the externalities on health, social and environmental problems. As the documentary highly at the start, Americans hate the most the inconvenience of things and therefore some people take for granted their food and prefer to consumed processed products that are toxic, other people who live in food deserts do not have much choice to consumed these toxic products but is the system that limits their accessibility to affordable fresh
Too many people pick up food products off of the shelves and put it into their shopping cart without knowing what exactly it is or what the product has been through. After watching an absolutely disturbing documentary called "Food Inc." I started to feel strongly about the problems of the Food Industry. The problem is that our food is no longer being produced in an all American farm, but in dirty abusive factories. Not only is the food unhealthy for us after all of the processing, but the workers and animals are being abused. I know that I single handily cannot change all of the problems with the twisted food industry, but I know that I can do my part by making others aware so that they can make sure that they can make fully informed decisions about what they are putting into their carts at the grocery store and eventually into their bodies.
The most meaningful thing to me was when one of the contributors said the corporate farming industry only wants to grow their products “bigger, fatter, cheaper, faster”. This agribusiness in only in it for the sake of business and they don’t see the other side. On the other side there are these products that are being mass-produced in factory farms. This seemingly only affects the lower class Americans who can only afford the cheapest of food products at the super market. From a financial standpoint, it only makes sense that people are forced to consume such low quality products at their demise. As the conflict theory would describe it, this is a constant struggle between the producer and the consumer. The producers are producing animal products in close quarter factory farms and feeding them corn, which is not a naturally occurring meal. Specifically cattle and chickens are given hormone shots to make them grown bigger, fatter, and faster. These farms do not treat the animals well at all. The animals live in horrible conditions, often times in their own manure. This causes disease to reach to food that eventually people eat. There are cases that come up all the time where products need to be pulled from the shelves in stores because of contaminated foods.
Watching the documentary Food Inc, there were a few points that stood out most to me. I think one of the most important concerns that were brought up is the consumers not knowing the truth behind the food. Whether there is actual harm in our food or not, we still need to know what is going into our food. The harm that may actually be inside our food can be caused by how easy it is to produce crap food now days. Making mass produced food is a lot easier than it has been in the past because genetics have changed animals into growing faster and fatter. This causes harm to the environment by creating factories for these foods to be made, which causes pollution by emitting many CO2 gasses. However this isn’t a concern for the producer. The producer is mainly focused on money they receive even if it causes harm to the environment or the consumers. The use of pesticides and other substances are used in foods, whether it’s in the production of corn growing or in the food in general to help keep germs out. This also causes harm to the consumer and environment that we should be aware of.
I am so ashamed that I had not known most of the information that was shared in Food, Inc. I definitely agree that we need to have a policy change regarding our food, it should be cheaper to buy carrots than chips at the grocery store. I, like many college students, want to eat healthy but it is expensive and most of us are on a “ramen budget”. There also needs to be tighter laws regarding the illnesses that can come from improper handling of the meat and crops. I believe that there needs to be a huge change in the agricultural world, the farmers should not have to be scared of losing money or being sued because of big companies, such as Monsanto. The huge companies are going to be making money no matter what without much work. Whereas a farmer puts in work day in and day out and sadly they do not make much money. I also believe that the film had an extremely negative outlook on how modern farming practices in agriculture are. I believe that Food, Inc. focused on the negative outlook of modern farming but did not mention about the different practices or how they have also positively impacted our
In the prestigious documentary film, Food Inc., produced by Robert Kenner and founded upon an Eric Schlosser’s book, Fast Food Nation, Mr. Kenner has an intriguing impact on the American consumers of many food products and industries. Throughout the film, viewers and everyday consumers of these various products, visualize what takes place behind the scenes in food factories, contrary to what they may see through forms of advertisement. The documentary generates an image of an “Agrarian America” in a naturalistic way to convey the message of what food production truly consists of. The film uses ethos, pathos, and logos as rhetorical devices to enhance the horrendousness of food production to its audience in multiple ways. Food Inc. provides not only a visual effect on the audience's emotion to portray its message, but uses a variety of commentary scenes from several experts and members within the food industry.
Food, Inc. is a documentary film made by Michael Pollan and Eric Schlosser. In this documentary they took a look at the practices of food production in the United States. There are several things that I learned from this documentary that was horrifying to me. For this paper I will focus on the following three topics covered in the documentary: fast food to all food, the dollar menu, and hidden costs.
They say if you don’t like heights but enjoy the thrill, don’t look down. This is the same mentality that director Robert Kenner tries to prevent in his film Food Inc., where he sheds light on the corporations that control the way our food is being grown, processed and sold to the American people. With the help of Eric Schlosser, author of Fast Food Nation, and Michael Pollan, author of The Omnivore 's Dilemma, Robert takes a shot at all corners of the food industry from meat packaging, to corn reprocessing, even Monsanto’s seed copyrights. While Kenner’s goals for change certainly lead to a better America, they tend to lean on the side of unrealistic.
The first introduction in the film is multiple images of farms, and agriculture of all kinds. Then the author quickly states that farms do not look like they use to. The message, and start of this film is to inform the viewer about the changes in agriculture, and present ideas about where our food actually comes from. The purpose of the film is to introduce to consumers the risk of eating foods that are owned by large corporations. This film addresses issues with large corporations owning all food sources, treatment of animals, and food-borne illnesses.
People’s ability to assess certain courses of action brings about two distinct paths: it either hinders the person’s ability to gauge their surroundings or it enables them to see and act based on a completely new perspective. It is our seemingly competent nature, as generalists, that has led to the rise of the phenomenon known as the “national eating disorder.” Skewing food culture and trend patterns, we have come to trust in our natural aptitude for survival as a way to pave our way through sustaining nourishment while coming into terms with the opportunity costs that accompany all of our decisions. There is something about food that grabs people; it is the individual tastes and textures, the unique stories of each and every ingredient that is used to make food, and the smell of spices that brings familiarity that
The film Food Inc., like many other films of its category is not so much of an informative documentary, rather more of a slanderous exposé which blows the lid off of the food industry and its operations. To say that the film is neutral and tends towards more of an educative approach would be a misinterpretation to say the least. Throughout the entire movie it is always evident that the movie aims not solely to educate its audience about the truth of their food, but to convert the misinformed and inspire a rebellion against food industry practices. The movie does this through a tactful approach of bombarding its audience with gruesome clips, facts and testimonial story lines. The film asserts it claim through a thrilling critique of the horrific meat production process which is most prevalent in the U.S food industry and its impact on humans and the environment, while extoling alternative practices which seem to be more sustainable and humane, yet are underutilized. The film goes on to highlight the different players in the food politics arena, emphasizing the role that government agencies play. Also the film divulges the reality that is the monopolization of the food industry by big multinational corporations such as Monsanto Company, Tyson Food, Perdue Farms, Smithfield Foods, etc.
Before watching Food, Inc., my knowledge of the food system was very minimal. I was aware that it was a large industry due to the society’s population but never thought about the harmful effects of it. It was shocking to learn about the horrors of the food industry being that we consume food every day. As seen in the movie, the large multinational companies that control the food system work their hardest to hide the truth about what we are eating. If companies were to reveal what happens behind closed doors, it is most likely consumers such as me would cease eating inorganic products.