The Industry Analysis Marketing Project Essay

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For my industry analysis marketing project I decided to study the company known as Riddell Sports Industries. John Tate Riddell, born in Georgetown, Michigan in 1885, studied at Bethany College and would go on to further his education at Yale Northwestern and the University of Chicago. For fourteen years he taught mathematics at Evanston Township High School in Evanston, Illinois. In 1929, John Tate Riddell left his job as a high school football coach and athletic director and decided to start his very own American based sports equipment company that would go on to be named after himself John T. Riddell Industry. John T. Riddell Industries, which is headquartered in the small town of Rosemont, Illinois, made its start in the athletic gear by creating the first ever removable cleat for his high school athletes. At the time football players were being faced with major difficulties due to the lack of gear they were using when they played. The weather was a huge problem for players and created obstacles that most couldn’t figure out how exactly overcome. At the time, players leather cleats were nailed to the bottom of a pair of ordinary shoes and if you were unable to have your cleats switched out to longer mud appropriate spikes before a game, you were forced to play with shoes that were dull and dangerous for players to continue using. John Tate Riddell was simply fed up with the lack of properly functioning cleats and lack of repairs so he offered a simple yet
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