The Industry Leaders Of The Non Alcoholic Beverage Market

Introduction Coca Cola was invented by pharmacist John Stith Pemberton in 1886. The formula and brand were bought in 1889 by Asa Candler. He later incorporated the Coca Cola Company in 1892. In 1916, the company began manufacturing its famous bottle, which remains the signature shape of Coca Cola today. In 1928, Robert Woodruff, the company 's president at that time, led the expansion of Coca Cola overseas when he introduced Coca Cola to the Olympic Games. Since then, Coca Cola has grown to be the world 's most recognized brand, with more than 1.4 billion servings sold each day. Coca Cola is currently ranked 63 on the Fortune 500 list for 2015.

Coca Cola SWOT Organization History and Mission Statement The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

Week 9 Final Assignment: Financial Analysis Korina Mitchell XACC280/Financial Accounting Concepts and Principles July 10, 2010 Tonya Brewer The Coca-Cola company has been in business since its inventor began selling it in drug stores in 1886 (The Coca-Cola Company, 2009). Pepsi-Cola was invented a short time later in 1898, but at the time it was called “Brad’s drink.” It was later renamed Pepsi-Cola in 1902 (Butler, 2006). Since those early days when the sodas were invented, Coca-Cola and Pepsi have been in competition with each other for the domination of the world’s soda market. Over the course of more than a century, sales have continued to rise for both companies, and they both consistently earn a profit. Both companies

Coca Cola Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

www.coca-cola.co.uk/about-us/introducing-our-business.html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s Pharmacy in Atlanta, Georgia and these days Coca-Cola is the world’s most favourite and most profitable drink from 1886.

Coca-Cola was founded by a pharmacist form Georgia, John Pemberton, in 1886. Martin Kemp explained in Christ to

History Coca-Cola has been in existence since 1886. It began in downtown Georgia, by Dr. John S. Pemberton, a pharmacist. His partner Frank M Robinson, who also worked as his bookkeeper was the one who named it as well as the distinct design that is still used today. Coca-Cola has gone on to become the number 1 selling drink globally. (Coca-Cola Company, 2012)

Coca Cola was made by an Atlantan Pharmacist Dr. John S. Pemberton in 1886 in Atlanta, Georgia. He wanted to create the best soft drink for soda fountains. Coca Cola’s headquarters is in Atlanta, Georgia the product can be found anywhere in the world. A candy store worker took a trip to Atlanta for ideas of product to sell and found Coca Cola getting sold then he started to sell it with Coca Cola's permission. After that it started to diffused into other cultures from visitors seeing the product and told many other people about it.

Coca Cola has been in the soft drink industry since 1886. The Coca Cola Company’s sale has increased by over 4000% in between 1890 and 1900 after Asa Candler, a pharmacist and businessman, bought the Coca Cola formula from John Pemberton, a pharmacist that invented Coca Cola, and marketed it aggressively (Bellis, 2017). Over the years, the company has been introducing beverage in varies category, such as, juice, coffee, and sports drinks. The brand is also growing worldwide.

This is a case analysis of the carbonated soft drink industry for Management 400. First, to set our boundaries of the industry, I will set the boundaries of the carbonated soft drink industry. The carbonated soft drink industries are companies that are in the production of soda products, sports drinks, and energy drinks. The production and distribution of carbonated soda drinks can be broken down into four separate sections: concentrate producers, bottlers, retail channels, and suppliers. The first section is the producers of concentrate syrups. These are companies like Coca-Cola, Pepsi, and Dr. Pepper who specialize in creating the concentrates. The second groups are the bottlers of soda products. The bottlers, buy concentrate from companies like Coca-Cola, then add carbonated water and other sweeteners, and then bottle the product for delivery to retailers. The third sections are retail channels. Retail channels are supermarkets, fountain outlets, gas stations and other stores where soda is sold to end consumers. The suppliers to the industry make up the last of the major players in the carbonated soft drink industry. The suppliers in the industry supply both the concentrate producers and also the bottling. The soda production industry has a fairly concentrated market with two major companies accounting for 70% of the market share. The Coca-Cola Company is by far the leading company in the industry with over 40% share of the market. Its closest competitor is the PepsiCo

Coca-Cola was discovered in 1886, and is known as the world’s largest beverage company. This company understands the nature of competitive important resources that allows

Coca-Cola In the city of Atlanta, in 1886 the world was forever changed by one individual. Dr. John S. Pemberton articulated a syrup that when combined with carbonated water became the world’s leading beverage Coca-Cola. Frank M. Roberson, Dr. Pemberton’s bookkeeper and partner named the beverage. In addition, he is credited with writing out the Coca-Cola logo in his handwriting which was trademarked and is still used today (About Us Coca-Cola History, n.d.). On August 16, 1888, Dr. Pemberton passed away from cancer only five months after filing a petition for incorporation of Coca-Cola Company (King & Dobbs, 2015).

1.1 Background The Coca cola company, found in 1886, was first created by an Atlanta pharmacist Dr. John S. Pemberton who started his coca cola selling with syrup. In 1899, the Coca-Cola Company began to produce bottling in the United States and bottling business for Coca-Cola develop across the ocean in 1906. Based on Interbrand’s study of best global brand in 2011, Coca-Cola was the world’s most valuable brand.(1) For now though, Coca-Cola is the world’s greatest brand and the biggest-selling in soft drink in history as well.

Introduction We all have our idols that aspire and hope to emulate, for example Sachin Tendulkar, Sourav Ganguly, Wayne Rooney, Aamir Khan etc. the list is endless. All these prominent and great personalities have endorsed a company and a brand which stands for what these celebrities symbolise which success, greatness in

Coca-Cola INTRODUCTION Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost