The Industry Leaders Of The Non Alcoholic Beverage Market

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The age of carbonated soft drinks, or as we know it in Canada as pop, all began in 17674, when Dr. Joseph Priestley (1733-1804)3, created the first drinkable man-made glass of carbonated water. Born from Dr. Joseph Priestley original creation, are two corporate giants, Coca-Cola Company and PepsiCo Inc., which have grown to become household names across the world. Throughout this report, we will be exploring the strengths, weaknesses, opportunities, and threat for each of these publically traded companies. We will further compare and analyse the financial performance of these two industry leaders of the non-alcoholic beverage market. Background: Coca-Cola Company According to King, M., M., (1986), “In the early 1880’s, Dr. Pemberton had introduced what became an extremely popular drink in Atlanta, Pemberton’s French Wine Cola.” (p. 85) According to King, M., M., (1986), Dr. Pemberton, himself explained that the drink was composed of “an extract from the leaf od Peruvian Coca, and the Kola nut.” (p. 85) He further explained that it was “the most excellent of all tonics, assisting digestion, imparting energy to the organs of respiration, and strengthening the muscular and nervous system.” (p. 85), as a pharmacist Dr. Pemberton promoted the drink for its health benefits. It was not until 1886, that the beverage truly become what we know it as today. On May 8, 1886, Dr. John Stith Pemberton established Coca-Cola, now legally known as The Coca-Cola Company, in Atlanta,
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