The Influence Of Fashion Codes In American Beauty Culture

Even though media vaunts an iridescent image of what every girl should look like, the simple fact is just, it is impossible. It is because the pictures in the media are not true—they all have gone through lots of Photoshop. Only 5 percent of women have the body type seen in almost all advertisements. Besides, most of fashion models are thinner than 98 percent of American women. However, women still continue to do whatever they can in order to fit into that idea of ‘perfection’. Eating disorders have harassed who want to feel like they are ‘beautiful’, for years. Women are willing to do anything even though it can cause harm to their own self due to low self-esteem. Do you want your sister, friends or girl friends always feel depressed and doing harm to themselves, as they feel dissatisfied about their

There are beauty standards all over the world, but America has one of the most highest and unreachable standard of the all. In the article “Whose Body is This,” the author Katherine Haines reflects the issue on how narrow-minded society, magazine and the rest of media is depicting the perfect body. The ideal body in America is established as skinny, tall, perfect skin, tight body are characteristics that destroyed majority of woman’s self esteem (172). As girls get older and into their teen years, they have been brainwashed to need to look like the unrealistic, and photoshopped models in magazines and advertisements. Girls don’t feel comfortable to be in their own skin, because they were not taught to love themselves for who they are right in the beginning.

Under society’s customs for decades, young women have found themselves immersed in the pressure and anticipation to have exemplary bodies. Nearly every young woman prefers to be slim, have a perfectly shaped body, that is beautified by applying pounds of makeup to their face but does not appear ridiculously overdone. Who’s responsible for these measures imposed on young women? When a young girl picks up the model on the cover of Vogue being called flawless, naturally it’s easy for her to then aspire to be a real-life imitation of the that model. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough, our culture also forces girls into the forever expanding world of composition, however, body image is a surging subject for young girls. Advertisements and pictures of lean female models are all over. Young women are measured and perplexed by their physical appearances with attire intended to raise their physical structures; social media, magazines, the society, marketing campaigns, advertisements, and the fashion gurus add to a strand of excellence.

Fatema Mernissi’s essay “Size 6: The Western Women’s Harem” shares her experience when she enters a department store in New York and is told she is too big when she can’t find a skirt her size. After being told she is too big, Mernissi continues on to question the sales lady. The sales lady then tells her that being a size six is a “normal” size. Immediately, it is noticeable that Mernissi isn’t too fond with the sales lady comment. The theme in Mernissi’s essay is the idea of women accepting the fact that men and society tell them how they should look in order for them to be beautiful. For example in the essay Mernissi questions as to why women accept this and how exactly does this work. By this, Mernissi shows her concern as to why women not only accept it, but also practice it.

Throughout their lives, women of all ages are constantly being bombarded with advertisements convincing them they must meet an ideal of the perfect body image. This is all thanks to companies that share a common goal to influence the mainstream population into believing they need to purchase certain products in order to compare to the impossible standards set by the beauty industry. In Dave Barry’s “Beauty and the Beast” he displays that it is planted in young girls minds that they need to look, dress, feel, and even act a certain way. However, men aren’t as affected by these capitalistic marketing schemes. In short, the media has affected the way women think of themselves.

Fashion has been a prominent aspect of a woman’s life throughout time. Women of different times and cultures have turned the routine of picking out clothes and putting together different ensembles into a sort of art, or a way to express and promote themselves. Many women also see fashion as part of their identity, or a way to manipulate the way people see them. What a woman wears can drastically change the way society views her - it can increase her chances of getting a job, or make her gain respect (or rejection) from her peers (Sika n.p.).

The Fashion Industry is affecting the way many people look at themselves. In today’s society there is always an ad promoting fast food, clothing brands, Cars. Etc. almost all of them have a model to promote their products. These fashion models are usually, extremely thin, tan, tall, and gorgeous. This set a negative standard for many women on what they should look like and can often cause to self-esteem issues. The Media is having a negative effect on body image by choosing to settle toward an unrealistic persona. In Addition, this has created many young girls, to have eating disorders such as bulimia, anorexia, and fasting. However, some businesses have started gravitating toward plus size models to stop the affects it has on society. Plus, also many companies are limiting the amount of photo shopping and airbrushing. The issues are far from being resolved but numerous people are working toward making a change.

Under society’s norms for decades, young women have been put under the pressure and anticipation to have perfect bodies. That is, thin and curved, beautified by applying pounds of the makeup to their face but not appear ridiculously overdone. Who’s responsible for these standards imposed on young women? When a young girl picks up the model along the cover of Vogue being called flawless, it’s easy for her to then aspire to be a real-life imitation of the photocopy. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough our culture also forces girls into the forever expanding world of composition, however, body image is a pressing issue for young women. Advertisements and posters of skinny female models are all over. Young girls not only could be better but need to be more upright and feel driven to throw the perfect figure. Moreover, girls are evaluated and oppressed by their physical appearances. With supplements and apparel designed to enhance a facial expression; social media, magazines, and marketing campaigns and advertisements add to the burden of perfection. The fashion industry is a prime object of body image issues, as they believe clothes look better on tall and svelte women. Established on a survey participated by 13 to 17-year-old in the U.S., 90% “felt pressured by fashion and media industries to be skinny”, with more than 60% routinely compares themselves to models, while 46%

Society constantly redefines what beauty is in women, and yet women always feel compelled to conform to society’s definition of beauty. The insecurity of women today adhere to society’s definition of beauty. By conforming to society’s definition beauty they are rewarded with confidence. According to Bordo (1989), anorexia built bodies has become the norm for women today. Most clothing stores accommodate to these body figures by selling majority small and medium framed clothing. Tight and skinny bodies were defined as the next generation of beauty, where priorly in the social symbolism of a small frame was associated with being poor. It was known that those with a bulging stomach was a powerful

People have been fighting with themselves, and with popular culture at large, for years, regarding the idea of the “perfect body.” Though it could be argued that this battle is being waged mostly by women, there has been a shift in today’s society, where the quest for the perfect body includes both sexes. And as the 20th Century marched on and became the 21st, this idea of a beautiful body became thinner, waif-like, less and less substantial, and most definitely much less healthy. In addition, in her article “Never Just Pictures,” author Susan Bordo argues fashion photography, primarily, but definitely not independently, has been scaling down and thinning out the image of idealized beauty, making it harder and harder to achieve healthily or socially. Bordo explains images, of angular beautiful models has informed all of popular culture, growing beyond merely the realms of fashion. And this, Bordo tells us, contributes to a sense of societal longing and lack of

When Victoria’s Secret is allowed to have models prance around on screen but Lane Bryant Ads (lingerie for plus size women) is banned then there’s a problem. The media is portraying these models who are thin to the point where it is unhealthy. And the media is feeding society lies. A perfect example is of Gerran Tyler. Tyler was a 12 year old supermodel. She walks the run way for clients like Marc Jacobs, Calvin Klein, and Betsey Johnson. She’s tall, thin, the perfect model because she hasn’t hit puberty yet. She walked during New York Fashion Week and posed for these designer brands advertisements. This body type is unachievable for almost all adult women (Roberts). Somebody in their twenties or thirties doesn’t have the ability to look like a twelve year old girl, but this is how these designers are telling us to look. Tyler had an amazing career and high expectations but the fame didn’t last long. As she got older and hit puberty she began to develop boobs, hips, and curves. She began getting less and less bookings. Her supermodel career was virtually over. “Eighty percent of 10-year-old American girls say they have been on a diet” and the, “Number one magic wish for young girls 11-17 is to be thinner” (Missrepresentation). This self-esteem problem with young girls is a result of these unobtainable ideas of beauty. Jennifer Siebel, creator of the documentary Missrepresentation, says

For centuries, women’s position in society has been in a state of flux as they fought for their rights. Likewise, fashions around the world have also been in a constant state of change. In America in particular, the clothing styles of women have changed at a rapid pace, from colonial-era aprons and bonnets to bustles, little black dresses, and bell bottoms. As the roles of females in the United States shifted from the mid-1600s to late 1900s, so too did the fashions, evolving to meet American women’s ever-changing needs.

A female should not feel insecure with her body when she is comfortable in her own skin, whether or not she weights 130 pounds or 150 pounds at 5’5”. According to Rehab’s study of the evolution of the female figure over one hundred years, “the body shapes of the most admired models have remained consistently slimmer than that of the average American woman.” Due to the significant increase in mass media throughout the twentieth century of the United States, there has been a noteworthy impact on the popular image of women. A woman being dissatisfied with their body is a everyday trend around the world where as

Women have let the idea of looking beautiful take over their self-confidence and life. Healthy Place, an online magazine teaching women about living a healthy life, says that, “today's fashion models weigh twenty-three percent less than the average female, and a young woman between the ages of 18-34 has a seven percent chance of being as slim as a catwalk model and a one percent chance of being as thin as a supermodel.” So why do women push themselves to be excessively thin when these models are anomalies? They do it because the media tells them that this look is the only look that can attract men. Even if a woman is “beautiful” according to the media’s standards, she will always find something about her body that she hates, whether it is her hair or her belly button, no women is completely satisfied. Our society is very accepting of different religions and lifestyles, so why can we not accept different types of beauty as well?

While it’s fashion week in London, the size “zero” models start to prepare for the big show by purging to be as thin as possible. Most models starve themselves in order to achieve the “waif”, stick-thin figure; it becomes so addictive, almost like second nature that it further leads to serious eating disorders. From recent studies, today’s model weighs about 23% less than the normal woman. Clearly, most models do not depict the average woman. Men and women all over the world follow the influences that the fashion industry provides. They believe that the fashion industry depicts on what society should be acknowledged as, picture-perfect thin.